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item1_submitting_company
int64
item2_direct_writer
int64
item3_observation_year
int64
item4_policy_number
string
item5_segment
int64
item6_state_of_issue
string
item7_gender
int64
item8_dob
int64
item9_age_basis
int64
item10_issue_age
int64
item11_issue_date
int64
item12_smoker_status
int64
item13_pref_class_ind
int64
item14_ns_classes
float64
item15_ns_class
float64
item16_sm_classes
float64
item17_sm_class
float64
item18_underwriting
int64
item19_substandard
int64
item20_plan
int64
item21_inforce
int64
item22_face_issue_usd
int64
item23_face_boy_usd
float64
item24_face_eoy_usd
int64
item25_death_claim_usd
float64
item26_term_reported
float64
item27_term_actual
float64
item28_cause
float64
item29_prem_issue_usd
float64
item30_prem_boy_usd
float64
item31_prem_eoy_usd
float64
item32_premium_mode
int64
item47_owner_state
string
agent_id
string
country
string
country_name
string
currency
string
fx_per_usd
float64
face_amount_local
int64
annual_premium_local
int64
annual_premium_usd
int64
premium_estimated
bool
product
string
participating
bool
level_term_years
float64
channel
string
status
string
termination_month
float64
exposure_years
float64
policy_year
int64
attained_age
int64
age_band
string
sex
string
mbti
string
locale
string
region
string
community
string
income_band
string
education
string
employment
string
marital
string
children
int64
has_mortgage
bool
risk_tolerance
float64
financial_literacy
float64
premium_stress_2025
int64
trust_in_insurer
int64
considered_lapsing
bool
why_bought
string
year_note
string
voice
string
99,901
99,901
2,023
US-0000
1
NJ
1
20,040,125
1
19
20,230,515
1
1
3
1
null
null
2
0
24
1
250,000
null
250,000
null
null
null
null
168
null
168
5
NJ
US-0000
US
United States
USD
1
250,000
168
168
false
term_level
false
20
direct_online
in_force
null
0.667
1
19
18-29
M
INTJ
New Jersey
urban
white, no religious affiliation
mid
secondary
employed
single
0
false
0.55
0.51
12
62
true
Locked in a cheap 20-year rate while young and healthy, before any future health issues or dependents could raise the cost.
Started my first full job out of school and bought this online in May; premium is tiny so easy to keep.
It costs less than one streaming service a month, so canceling it just isn't worth the tiny savings.
99,901
99,901
2,024
US-0000
1
NJ
1
20,040,125
1
19
20,230,515
1
1
3
1
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
168
168
168
5
NJ
US-0000
US
United States
USD
1
250,000
168
168
false
term_level
false
20
direct_online
in_force
null
1
2
20
18-29
M
INTJ
New Jersey
urban
white, no religious affiliation
mid
secondary
employed
single
0
false
0.55
0.51
12
62
true
Locked in a cheap 20-year rate while young and healthy, before any future health issues or dependents could raise the cost.
Auto-draft continued without issue; kept building savings and didn't touch the policy at all.
It costs less than one streaming service a month, so canceling it just isn't worth the tiny savings.
99,901
99,901
2,025
US-0000
1
NJ
1
20,040,125
1
19
20,230,515
1
1
3
1
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
168
168
168
5
NJ
US-0000
US
United States
USD
1
250,000
168
168
false
term_level
false
20
direct_online
in_force
null
1
3
21
18-29
M
INTJ
New Jersey
urban
white, no religious affiliation
mid
secondary
employed
single
0
false
0.55
0.51
12
62
true
Locked in a cheap 20-year rate while young and healthy, before any future health issues or dependents could raise the cost.
Rents and groceries got tighter with tariffs and the shutdown, but $14/month wasn't worth cutting.
It costs less than one streaming service a month, so canceling it just isn't worth the tiny savings.
99,901
99,901
2,025
US-0001
1
NY
2
20,070,825
1
17
20,250,715
1
1
3
1
null
null
2
0
24
1
250,000
null
250,000
null
null
null
null
204
null
204
5
NY
US-0001
US
United States
USD
1
250,000
204
204
false
term_level
false
20
direct_online
in_force
null
0.5
1
18
18-29
F
INTP
New York
rural
Native American / multiracial
mid
secondary
employed
single
1
false
0.66
0.78
28
52
true
After turning 18 and having my daughter, I researched cheap term online to make sure she'd be financially okay if I died.
Turned 18, got a job, compared online term quotes and bought $250k 20-year term for my daughter's sake.
I still run the numbers sometimes wondering if I should just save the premium myself, but $17 a month for my daughter's safety net still checks out.
99,901
99,901
2,023
US-0002
1
MN
1
20,010,109
1
22
20,230,415
1
1
3
1
null
null
3
0
24
1
750,000
null
750,000
null
null
null
null
468
null
468
5
MN
US-0002
US
United States
USD
1
750,000
468
468
false
term_level
false
20
direct_online
in_force
null
0.75
1
22
18-29
M
ENTJ
Minnesota
urban
Hispanic/Latino, Catholic
upper-mid
secondary
employed
single
0
false
0.53
0.6
12
72
true
Wanted a large death benefit locked in at a low guaranteed rate while young and healthy, before a mortgage or family arrived.
Bought $750k 20-year level term online after landing a solid engineering job; passed the medical exam, best class, felt smart locking in low rates young.
I still think locking in this policy at 24 was one of the smarter financial moves I've made so far.
99,901
99,901
2,024
US-0002
1
MN
1
20,010,109
1
22
20,230,415
1
1
3
1
null
null
3
0
24
1
750,000
750,000
750,000
null
null
null
null
468
468
468
5
MN
US-0002
US
United States
USD
1
750,000
468
468
false
term_level
false
20
direct_online
in_force
null
1
2
23
18-29
M
ENTJ
Minnesota
urban
Hispanic/Latino, Catholic
upper-mid
secondary
employed
single
0
false
0.53
0.6
12
72
true
Wanted a large death benefit locked in at a low guaranteed rate while young and healthy, before a mortgage or family arrived.
Kept paying by auto-draft, no issues; raise at work made the premium a non-issue, barely noticed it leaving my account.
I still think locking in this policy at 24 was one of the smarter financial moves I've made so far.
99,901
99,901
2,025
US-0002
1
MN
1
20,010,109
1
22
20,230,415
1
1
3
1
null
null
3
0
24
1
750,000
750,000
750,000
null
null
null
null
468
468
468
5
MN
US-0002
US
United States
USD
1
750,000
468
468
false
term_level
false
20
direct_online
in_force
null
1
3
24
18-29
M
ENTJ
Minnesota
urban
Hispanic/Latino, Catholic
upper-mid
secondary
employed
single
0
false
0.53
0.6
12
72
true
Wanted a large death benefit locked in at a low guaranteed rate while young and healthy, before a mortgage or family arrived.
Shopped a few online quotes after tariffs and inflation news, but my locked rate still beat anything new, so I stayed put.
I still think locking in this policy at 24 was one of the smarter financial moves I've made so far.
99,901
99,901
2,023
US-0003
1
TX
2
19,980,209
1
23
20,210,915
1
1
3
3
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
216
216
216
5
TX
US-0003
US
United States
USD
1
250,000
216
216
false
term_level
false
20
direct_online
in_force
null
1
3
25
18-29
F
ENTP
Texas
urban
Hispanic/Latino, evangelical or unaffiliated
lower-mid
secondary
employed
married or cohabiting
0
false
0.53
0.51
28
58
true
Got married and wanted cheap coverage so my husband wouldn't be stuck with debt if something happened to me.
Newlywed, autopay from checking, barely noticed the $18 draft each month.
I honestly forget I have it most months, but I keep half-meaning to shop around for a better deal someday.
99,901
99,901
2,024
US-0003
1
TX
2
19,980,209
1
23
20,210,915
1
1
3
3
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
216
216
216
5
TX
US-0003
US
United States
USD
1
250,000
216
216
false
term_level
false
20
direct_online
in_force
null
1
4
26
18-29
F
ENTP
Texas
urban
Hispanic/Latino, evangelical or unaffiliated
lower-mid
secondary
employed
married or cohabiting
0
false
0.53
0.51
28
58
true
Got married and wanted cheap coverage so my husband wouldn't be stuck with debt if something happened to me.
Rent and groceries jumped but the premium is tiny so I left it alone and kept paying.
I honestly forget I have it most months, but I keep half-meaning to shop around for a better deal someday.
99,901
99,901
2,025
US-0003
1
TX
2
19,980,209
1
23
20,210,915
1
1
3
3
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
216
216
216
5
TX
US-0003
US
United States
USD
1
250,000
216
216
false
term_level
false
20
direct_online
in_force
null
1
5
27
18-29
F
ENTP
Texas
urban
Hispanic/Latino, evangelical or unaffiliated
lower-mid
secondary
employed
married or cohabiting
0
false
0.53
0.51
28
58
true
Got married and wanted cheap coverage so my husband wouldn't be stuck with debt if something happened to me.
Tariffs and prices squeezed us hard; I compared cheaper apps online but the hassle of switching wasn't worth it.
I honestly forget I have it most months, but I keep half-meaning to shop around for a better deal someday.
99,901
99,901
2,023
US-0004
1
AZ
1
20,011,015
1
20
20,220,615
1
1
3
3
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
312
312
312
5
AZ
US-0004
US
United States
USD
1
250,000
312
312
false
term_level
false
20
direct_online
in_force
null
1
2
22
18-29
M
INFJ
Arizona
urban
white, Protestant (evangelical or mainline)
low
secondary
self-employed
single
0
false
0.69
0.41
68
58
true
Wanted cheap coverage online so my mother and siblings back home wouldn't lose the money I send them if something happened to me.
Freelance income was inconsistent but I kept the auto-draft going; felt it was non-negotiable for my family.
It's a small monthly sacrifice, but knowing my family abroad would be okay if I died keeps me paying it without complaint.
99,901
99,901
2,024
US-0004
1
AZ
1
20,011,015
1
20
20,220,615
1
1
3
3
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
312
312
312
5
AZ
US-0004
US
United States
USD
1
250,000
312
312
false
term_level
false
20
direct_online
in_force
null
1
3
23
18-29
M
INFJ
Arizona
urban
white, Protestant (evangelical or mainline)
low
secondary
self-employed
single
0
false
0.69
0.41
68
58
true
Wanted cheap coverage online so my mother and siblings back home wouldn't lose the money I send them if something happened to me.
Rent and gas went up, work was slow some months, but I trimmed other spending before touching this payment.
It's a small monthly sacrifice, but knowing my family abroad would be okay if I died keeps me paying it without complaint.
99,901
99,901
2,025
US-0004
1
AZ
1
20,011,015
1
20
20,220,615
1
1
3
3
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
312
312
312
5
AZ
US-0004
US
United States
USD
1
250,000
312
312
false
term_level
false
20
direct_online
in_force
null
1
4
24
18-29
M
INFJ
Arizona
urban
white, Protestant (evangelical or mainline)
low
secondary
self-employed
single
0
false
0.69
0.41
68
58
true
Wanted cheap coverage online so my mother and siblings back home wouldn't lose the money I send them if something happened to me.
Tariffs and prices hurt my small jobs badly; shutdown scared me, but I quietly kept paying instead of cutting it.
It's a small monthly sacrifice, but knowing my family abroad would be okay if I died keeps me paying it without complaint.
99,901
99,901
2,023
US-0005
1
CA
2
20,030,426
1
19
20,230,415
1
1
3
3
null
null
2
0
24
1
150,000
null
150,000
null
null
null
null
186
null
186
5
CA
US-0005
US
United States
USD
1
150,000
186
186
false
term_level
false
20
direct_online
in_force
null
0.75
1
20
18-29
F
INFP
California
urban
white, Protestant (evangelical or mainline)
low
secondary
self-employed
single
0
false
0.48
0.57
58
55
true
Saw an online ad for cheap term life and impulsively signed up, wanting to leave something for my mom and my church if anything happened.
Bought the policy in spring after a random Instagram ad; autopay went through fine, didn't think about it much.
I feel a little guilty about letting it slip away since I really did mean to keep it, but honestly I haven't gotten around to fixing it.
99,901
99,901
2,024
US-0005
1
CA
2
20,030,426
1
19
20,230,415
1
1
3
3
null
null
2
0
24
1
150,000
150,000
150,000
null
null
null
null
186
186
186
5
CA
US-0005
US
United States
USD
1
150,000
186
186
false
term_level
false
20
direct_online
in_force
null
1
2
21
18-29
F
INFP
California
urban
white, Protestant (evangelical or mainline)
low
secondary
self-employed
single
0
false
0.48
0.57
58
55
true
Saw an online ad for cheap term life and impulsively signed up, wanting to leave something for my mom and my church if anything happened.
Freelance income was up and down all year but the small monthly draft kept clearing; barely noticed it happening.
I feel a little guilty about letting it slip away since I really did mean to keep it, but honestly I haven't gotten around to fixing it.
99,901
99,901
2,025
US-0005
1
CA
2
20,030,426
1
19
20,230,415
1
1
3
3
null
null
2
0
24
0
150,000
150,000
150,000
null
20,251,115
20,251,001
14
186
186
186
5
CA
US-0005
US
United States
USD
1
150,000
186
186
false
term_level
false
20
direct_online
lapsed
10
0.792
3
22
18-29
F
INFP
California
urban
white, Protestant (evangelical or mainline)
low
secondary
self-employed
single
0
false
0.48
0.57
58
55
true
Saw an online ad for cheap term life and impulsively signed up, wanting to leave something for my mom and my church if anything happened.
Card on file expired during a slow gig month around the shutdown; never got around to updating it, so it just lapsed.
I feel a little guilty about letting it slip away since I really did mean to keep it, but honestly I haven't gotten around to fixing it.
99,901
99,901
2,023
US-0006
1
LA
1
19,991,119
1
21
20,210,915
1
1
3
1
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
240
240
240
5
LA
US-0006
US
United States
USD
1
250,000
240
240
false
term_level
false
20
tied_agent
in_force
null
1
3
24
18-29
M
ENFJ
Louisiana
urban
white, no religious affiliation
mid
secondary
student
single
0
false
0.64
0.54
25
62
true
Family friend who sells insurance convinced my parents it was smart to lock in cheap coverage while young and healthy.
Started college full-time, tight student budget, but the $20 auto-draft was easy to keep going.
It barely dents my budget so I just keep it going mostly to make my family happy, though I'm not sure I really need it yet.
99,901
99,901
2,024
US-0006
1
LA
1
19,991,119
1
21
20,210,915
1
1
3
1
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
240
240
240
5
LA
US-0006
US
United States
USD
1
250,000
240
240
false
term_level
false
20
tied_agent
in_force
null
1
4
25
18-29
M
ENFJ
Louisiana
urban
white, no religious affiliation
mid
secondary
student
single
0
false
0.64
0.54
25
62
true
Family friend who sells insurance convinced my parents it was smart to lock in cheap coverage while young and healthy.
Rent and grocery inflation squeezed me hard; almost cancelled but my mom insisted family wanted me covered.
It barely dents my budget so I just keep it going mostly to make my family happy, though I'm not sure I really need it yet.
99,901
99,901
2,025
US-0006
1
LA
1
19,991,119
1
21
20,210,915
1
1
3
1
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
240
240
240
5
LA
US-0006
US
United States
USD
1
250,000
240
240
false
term_level
false
20
tied_agent
in_force
null
1
5
26
18-29
M
ENFJ
Louisiana
urban
white, no religious affiliation
mid
secondary
student
single
0
false
0.64
0.54
25
62
true
Family friend who sells insurance convinced my parents it was smart to lock in cheap coverage while young and healthy.
Tariffs pushed prices up again, still a broke student, kept the small draft going to keep peace with family.
It barely dents my budget so I just keep it going mostly to make my family happy, though I'm not sure I really need it yet.
99,901
99,901
2,025
US-0007
1
TX
2
20,070,121
1
18
20,250,615
1
1
3
3
null
null
2
0
24
1
250,000
null
250,000
null
null
null
null
216
null
216
5
TX
US-0007
US
United States
USD
1
250,000
216
216
false
term_level
false
20
direct_online
in_force
null
0.583
1
18
18-29
F
ENFP
Texas
urban
white, Catholic
mid
secondary
employed
married or cohabiting
0
false
0.62
0.49
58
60
true
My boyfriend and I moved in together after I turned 18 and I wanted him covered if anything happened to me.
Turned 18, got a job and moved in with my boyfriend; signed up online for cheap term life on my phone.
I'm proud I got covered so young but between rent, my job, and sending money home to family, that little auto-draft almost slipped my mind more than once.
99,901
99,901
2,023
US-0008
1
PA
1
19,961,107
1
24
20,210,615
1
1
3
1
null
null
3
0
24
1
750,000
750,000
750,000
null
null
null
null
540
540
540
5
PA
US-0008
US
United States
USD
1
750,000
540
540
false
term_level
false
20
broker_ifa
in_force
null
1
3
27
18-29
M
ISTJ
Pennsylvania
urban
white, Catholic
high
tertiary
employed
married or cohabiting
0
true
0.55
0.7
22
74
false
Bought right after we closed on our house and got married, to cover the mortgage and protect my wife if something happened to me.
Inflation squeezed groceries and gas, but the $45 draft never budged; I track every bill in a spreadsheet.
I've never missed a payment and don't plan to; it's a small, boring line item that lets me sleep at night.
99,901
99,901
2,024
US-0008
1
PA
1
19,961,107
1
24
20,210,615
1
1
3
1
null
null
3
0
24
1
750,000
750,000
750,000
null
null
null
null
540
540
540
5
PA
US-0008
US
United States
USD
1
750,000
540
540
false
term_level
false
20
broker_ifa
in_force
null
1
4
28
18-29
M
ISTJ
Pennsylvania
urban
white, Catholic
high
tertiary
employed
married or cohabiting
0
true
0.55
0.7
22
74
false
Bought right after we closed on our house and got married, to cover the mortgage and protect my wife if something happened to me.
Rates finally eased, we had our first child, and I doubled down on keeping every insurance payment current.
I've never missed a payment and don't plan to; it's a small, boring line item that lets me sleep at night.
99,901
99,901
2,025
US-0008
1
PA
1
19,961,107
1
24
20,210,615
1
1
3
1
null
null
3
0
24
1
750,000
750,000
750,000
null
null
null
null
540
540
540
5
PA
US-0008
US
United States
USD
1
750,000
540
540
false
term_level
false
20
broker_ifa
in_force
null
1
5
29
18-29
M
ISTJ
Pennsylvania
urban
white, Catholic
high
tertiary
employed
married or cohabiting
0
true
0.55
0.7
22
74
false
Bought right after we closed on our house and got married, to cover the mortgage and protect my wife if something happened to me.
Tariffs, the shutdown and gas near $4 tightened things, but autopay kept pulling the premium without me having to think about it.
I've never missed a payment and don't plan to; it's a small, boring line item that lets me sleep at night.
99,901
99,901
2,023
US-0009
1
WI
2
20,001,120
1
22
20,230,515
1
1
3
1
null
null
3
0
24
1
500,000
null
500,000
null
null
null
null
276
null
276
5
WI
US-0009
US
United States
USD
1
500,000
276
276
false
term_level
false
20
tied_agent
in_force
null
0.667
1
23
18-29
F
ISFJ
Wisconsin
urban
white, Protestant (evangelical or mainline)
high
tertiary
employed
married or cohabiting
0
false
0.73
0.46
22
68
true
Got married in 2023 and my husband's agent suggested coverage so I wouldn't burden him financially or with funeral costs if something happened to me.
Bought this right after our wedding; agent walked us through it and it felt like the responsible, adult thing to do.
I briefly wondered in 2025 if we even needed it since we have no kids, but cancelling felt irresponsible so I just kept paying.
99,901
99,901
2,024
US-0009
1
WI
2
20,001,120
1
22
20,230,515
1
1
3
1
null
null
3
0
24
1
500,000
500,000
500,000
null
null
null
null
276
276
276
5
WI
US-0009
US
United States
USD
1
500,000
276
276
false
term_level
false
20
tied_agent
in_force
null
1
2
24
18-29
F
ISFJ
Wisconsin
urban
white, Protestant (evangelical or mainline)
high
tertiary
employed
married or cohabiting
0
false
0.73
0.46
22
68
true
Got married in 2023 and my husband's agent suggested coverage so I wouldn't burden him financially or with funeral costs if something happened to me.
Kept auto-draft going, no changes; raises at work made it easy to not think about.
I briefly wondered in 2025 if we even needed it since we have no kids, but cancelling felt irresponsible so I just kept paying.
99,901
99,901
2,025
US-0009
1
WI
2
20,001,120
1
22
20,230,515
1
1
3
1
null
null
3
0
24
1
500,000
500,000
500,000
null
null
null
null
276
276
276
5
WI
US-0009
US
United States
USD
1
500,000
276
276
false
term_level
false
20
tied_agent
in_force
null
1
3
25
18-29
F
ISFJ
Wisconsin
urban
white, Protestant (evangelical or mainline)
high
tertiary
employed
married or cohabiting
0
false
0.73
0.46
22
68
true
Got married in 2023 and my husband's agent suggested coverage so I wouldn't burden him financially or with funeral costs if something happened to me.
Gas and grocery prices climbed and we tightened our budget, but $23/month felt too small to bother cutting.
I briefly wondered in 2025 if we even needed it since we have no kids, but cancelling felt irresponsible so I just kept paying.
99,901
99,901
2,023
US-0010
1
IL
1
20,020,719
1
20
20,230,615
1
1
3
3
null
null
2
0
24
1
300,000
null
300,000
null
null
null
null
312
null
312
5
IL
US-0010
US
United States
USD
1
300,000
312
312
false
term_level
false
20
direct_online
in_force
null
0.583
1
21
18-29
M
ESTJ
Illinois
periurban
Black, Protestant (historically Black church)
lower-mid
tertiary
employed
single
0
false
0.51
0.63
25
68
true
Wanted cheap protection locked in young so my family abroad wouldn't be financially burdened if something happened to me.
Bought this online right after starting my first full-time job; premium was tiny so easy to add to budget.
Even while I'm tightening everything else this year, this policy is cheap enough that dropping it never made real sense to me.
99,901
99,901
2,024
US-0010
1
IL
1
20,020,719
1
20
20,230,615
1
1
3
3
null
null
2
0
24
1
300,000
300,000
300,000
null
null
null
null
312
312
312
5
IL
US-0010
US
United States
USD
1
300,000
312
312
false
term_level
false
20
direct_online
in_force
null
1
2
22
18-29
M
ESTJ
Illinois
periurban
Black, Protestant (historically Black church)
lower-mid
tertiary
employed
single
0
false
0.51
0.63
25
68
true
Wanted cheap protection locked in young so my family abroad wouldn't be financially burdened if something happened to me.
Steady job, auto-draft kept going without me even thinking about it; nothing changed with the policy.
Even while I'm tightening everything else this year, this policy is cheap enough that dropping it never made real sense to me.
99,901
99,901
2,025
US-0010
1
IL
1
20,020,719
1
20
20,230,615
1
1
3
3
null
null
2
0
24
1
300,000
300,000
300,000
null
null
null
null
312
312
312
5
IL
US-0010
US
United States
USD
1
300,000
312
312
false
term_level
false
20
direct_online
in_force
null
1
3
23
18-29
M
ESTJ
Illinois
periurban
Black, Protestant (historically Black church)
lower-mid
tertiary
employed
single
0
false
0.51
0.63
25
68
true
Wanted cheap protection locked in young so my family abroad wouldn't be financially burdened if something happened to me.
Gas near $4/gal, tariffs and shutdown squeezed my budget; I reviewed every subscription but this premium was too small to bother cutting.
Even while I'm tightening everything else this year, this policy is cheap enough that dropping it never made real sense to me.
99,901
99,901
2,025
US-0011
1
CA
2
20,071,125
1
17
20,250,615
1
1
3
1
null
null
2
0
10
1
50,000
null
50,000
null
null
null
null
null
null
null
5
CA
US-0011
US
United States
USD
1
50,000
624
624
false
whole_life_par
true
null
tied_agent
in_force
null
0.583
1
18
18-29
F
ESFJ
California
urban
white, Catholic
mid
tertiary
employed
single
0
false
0.37
0.42
28
65
false
My mom's agent from our church suggested starting young to lock in low rates and build cash value, like my parents did.
Turned 18, got a full-time job, and our church's agent helped me start a small whole life policy like my parents have.
It feels like a small grown-up step my family is proud of, even if the premium pinches a little each month.
99,901
99,901
2,024
US-0012
1
WA
1
20,050,227
1
19
20,240,615
1
1
3
1
null
null
2
0
24
1
250,000
null
250,000
null
null
null
null
180
null
180
5
WA
US-0012
US
United States
USD
1
250,000
180
180
false
term_level
false
20
direct_online
in_force
null
0.583
1
19
18-29
M
ISTP
Washington
urban
white, Protestant (evangelical or mainline)
mid
tertiary
employed
single
0
false
0.73
0.43
18
52
true
Saw an online ad, figured locking in a cheap rate now while young and healthy made sense before prices go up later.
Got a job after school, saw a Ladder-style ad, signed up online in June for cheap 20-year term.
It's basically nothing coming out of my account so I just leave it alone even though I don't really think about it.
99,901
99,901
2,025
US-0012
1
WA
1
20,050,227
1
19
20,240,615
1
1
3
1
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
180
180
180
5
WA
US-0012
US
United States
USD
1
250,000
180
180
false
term_level
false
20
direct_online
in_force
null
1
2
20
18-29
M
ISTP
Washington
urban
white, Protestant (evangelical or mainline)
mid
tertiary
employed
single
0
false
0.73
0.43
18
52
true
Saw an online ad, figured locking in a cheap rate now while young and healthy made sense before prices go up later.
Gas and grocery prices climbed, thought about dropping it but the draft was only $15 so I let it ride.
It's basically nothing coming out of my account so I just leave it alone even though I don't really think about it.
99,901
99,901
2,023
US-0013
1
MO
2
20,000,214
1
22
20,220,615
1
1
3
1
null
null
2
0
24
1
500,000
500,000
500,000
null
null
null
null
228
228
228
5
MO
US-0013
US
United States
USD
1
500,000
228
228
false
term_level
false
20
direct_online
in_force
null
1
2
23
18-29
F
ISFP
Missouri
urban
white, Protestant (evangelical or mainline)
high
postgrad
student
single
0
false
0.75
0.57
12
58
true
A coworker mentioned locking in cheap coverage young; took ten minutes online and I forgot about it after that.
Autopay from my checking account, never thought about it, was busy applying to grad programs.
I honestly forget this policy exists most months, but at $19 a month I'm not going to bother cancelling it.
99,901
99,901
2,024
US-0013
1
MO
2
20,000,214
1
22
20,220,615
1
1
3
1
null
null
2
0
24
1
500,000
500,000
500,000
null
null
null
null
228
228
228
5
MO
US-0013
US
United States
USD
1
500,000
228
228
false
term_level
false
20
direct_online
in_force
null
1
3
24
18-29
F
ISFP
Missouri
urban
white, Protestant (evangelical or mainline)
high
postgrad
student
single
0
false
0.75
0.57
12
58
true
A coworker mentioned locking in cheap coverage young; took ten minutes online and I forgot about it after that.
Started my postgrad program and moved apartments; premium is tiny so it just kept drafting.
I honestly forget this policy exists most months, but at $19 a month I'm not going to bother cancelling it.
99,901
99,901
2,025
US-0013
1
MO
2
20,000,214
1
22
20,220,615
1
1
3
1
null
null
2
0
24
1
500,000
500,000
500,000
null
null
null
null
228
228
228
5
MO
US-0013
US
United States
USD
1
500,000
228
228
false
term_level
false
20
direct_online
in_force
null
1
4
25
18-29
F
ISFP
Missouri
urban
white, Protestant (evangelical or mainline)
high
postgrad
student
single
0
false
0.75
0.57
12
58
true
A coworker mentioned locking in cheap coverage young; took ten minutes online and I forgot about it after that.
Cut some subscriptions when prices jumped but the premium was so small I left this one alone.
I honestly forget this policy exists most months, but at $19 a month I'm not going to bother cancelling it.
99,901
99,901
2,023
US-0014
1
OH
1
19,970,815
1
23
20,210,615
1
1
3
3
null
null
2
0
24
1
500,000
500,000
500,000
null
null
null
null
384
384
384
5
OH
US-0014
US
United States
USD
1
500,000
384
384
false
term_level
false
20
tied_agent
in_force
null
1
3
26
18-29
M
ESTP
Ohio
urban
Mormon (LDS)
mid
tertiary
employed
married or cohabiting
2
false
0.53
0.79
52
63
true
Our first baby was coming and a guy from our ward sold us $500k term so my wife and kids would be covered if something happened to me.
Paid the auto-draft fine all year, kid #2 born, budget tight but never thought about the policy much.
It's just $32 auto-drafted every month that I barely notice until money's tight, but I know my wife and kids are covered if I'm not around.
99,901
99,901
2,024
US-0014
1
OH
1
19,970,815
1
23
20,210,615
1
1
3
3
null
null
2
0
24
1
500,000
500,000
500,000
null
null
null
null
384
384
384
5
OH
US-0014
US
United States
USD
1
500,000
384
384
false
term_level
false
20
tied_agent
in_force
null
1
4
27
18-29
M
ESTP
Ohio
urban
Mormon (LDS)
mid
tertiary
employed
married or cohabiting
2
false
0.53
0.79
52
63
true
Our first baby was coming and a guy from our ward sold us $500k term so my wife and kids would be covered if something happened to me.
Missed one draft in the spring when the truck needed repairs and rent went up, insurer reinstated it after I paid the gap two weeks late.
It's just $32 auto-drafted every month that I barely notice until money's tight, but I know my wife and kids are covered if I'm not around.
99,901
99,901
2,025
US-0014
1
OH
1
19,970,815
1
23
20,210,615
1
1
3
3
null
null
2
0
24
1
500,000
500,000
500,000
null
null
null
null
384
384
384
5
OH
US-0014
US
United States
USD
1
500,000
384
384
false
term_level
false
20
tied_agent
in_force
null
1
5
28
18-29
M
ESTP
Ohio
urban
Mormon (LDS)
mid
tertiary
employed
married or cohabiting
2
false
0.53
0.79
52
63
true
Our first baby was coming and a guy from our ward sold us $500k term so my wife and kids would be covered if something happened to me.
Gas and groceries hit hard with tariffs and the shutdown, thought about dropping it but tithing and family planning kept it going.
It's just $32 auto-drafted every month that I barely notice until money's tight, but I know my wife and kids are covered if I'm not around.
99,901
99,901
2,023
US-0015
1
MN
2
20,031,103
1
18
20,220,615
1
1
3
3
null
null
2
0
24
1
100,000
100,000
100,000
null
null
null
null
156
156
156
5
MN
US-0015
US
United States
USD
1
100,000
156
156
false
term_level
false
20
direct_online
in_force
null
1
2
20
18-29
F
ESFP
Minnesota
periurban
Hispanic/Latino, Catholic
low
secondary
employed
single
0
false
0.67
0.58
55
48
true
A coworker died young with no coverage and it scared me; signed up online in five minutes, seemed cheap enough to not think about.
New job, card auto-paid it monthly, barely noticed the charge.
I honestly forgot about it till it lapsed, and I know I should get something again but it's just not the priority right now.
99,901
99,901
2,024
US-0015
1
MN
2
20,031,103
1
18
20,220,615
1
1
3
3
null
null
2
0
24
1
100,000
100,000
100,000
null
null
null
null
156
156
156
5
MN
US-0015
US
United States
USD
1
100,000
156
156
false
term_level
false
20
direct_online
in_force
null
1
3
21
18-29
F
ESFP
Minnesota
periurban
Hispanic/Latino, Catholic
low
secondary
employed
single
0
false
0.67
0.58
55
48
true
A coworker died young with no coverage and it scared me; signed up online in five minutes, seemed cheap enough to not think about.
Rent and car payment went up, almost cancelled but kept scraping it together.
I honestly forgot about it till it lapsed, and I know I should get something again but it's just not the priority right now.
99,901
99,901
2,025
US-0015
1
MN
2
20,031,103
1
18
20,220,615
1
1
3
3
null
null
2
0
24
0
100,000
100,000
100,000
null
20,250,815
20,250,701
14
156
156
156
5
MN
US-0015
US
United States
USD
1
100,000
156
156
false
term_level
false
20
direct_online
lapsed
7
0.542
4
22
18-29
F
ESFP
Minnesota
periurban
Hispanic/Latino, Catholic
low
secondary
employed
single
0
false
0.67
0.58
55
48
true
A coworker died young with no coverage and it scared me; signed up online in five minutes, seemed cheap enough to not think about.
Card got declined after a rough month (car repair, concert trip); never bothered to fix the auto-pay.
I honestly forgot about it till it lapsed, and I know I should get something again but it's just not the priority right now.
99,901
99,901
2,023
US-0016
1
SC
2
20,051,205
1
17
20,230,915
1
1
3
1
null
null
2
0
24
1
250,000
null
250,000
null
null
null
null
168
null
168
5
SC
US-0016
US
United States
USD
1
250,000
168
168
false
term_level
false
20
direct_online
in_force
null
0.333
1
18
18-29
F
INTJ
South Carolina
urban
white, Protestant (evangelical or mainline)
lower-mid
tertiary
student
single
0
false
0.53
0.75
18
62
true
Wanted to lock in a cheap guaranteed rate while young and healthy, before college debt or health changes made insurance pricier later.
Bought this small term policy online right after starting college, using summer job savings to set up the auto-draft.
It's a tiny line item I barely notice, but locking in this rate at 18 still feels like one of my smarter financial moves.
99,901
99,901
2,024
US-0016
1
SC
2
20,051,205
1
17
20,230,915
1
1
3
1
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
168
168
168
5
SC
US-0016
US
United States
USD
1
250,000
168
168
false
term_level
false
20
direct_online
in_force
null
1
2
19
18-29
F
INTJ
South Carolina
urban
white, Protestant (evangelical or mainline)
lower-mid
tertiary
student
single
0
false
0.53
0.75
18
62
true
Wanted to lock in a cheap guaranteed rate while young and healthy, before college debt or health changes made insurance pricier later.
Kept the $14/month auto-draft going; tight sophomore-year budget but the amount was small enough not to matter much.
It's a tiny line item I barely notice, but locking in this rate at 18 still feels like one of my smarter financial moves.
99,901
99,901
2,025
US-0016
1
SC
2
20,051,205
1
17
20,230,915
1
1
3
1
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
168
168
168
5
SC
US-0016
US
United States
USD
1
250,000
168
168
false
term_level
false
20
direct_online
in_force
null
1
3
20
18-29
F
INTJ
South Carolina
urban
white, Protestant (evangelical or mainline)
lower-mid
tertiary
student
single
0
false
0.53
0.75
18
62
true
Wanted to lock in a cheap guaranteed rate while young and healthy, before college debt or health changes made insurance pricier later.
Tuition and grocery costs rose with tariffs and inflation, so I reviewed the budget but the premium stayed easy to keep.
It's a tiny line item I barely notice, but locking in this rate at 18 still feels like one of my smarter financial moves.
99,901
99,901
2,023
US-0017
1
WA
1
19,970,822
1
24
20,220,515
1
1
3
3
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
300
300
300
5
WA
US-0017
US
United States
USD
1
250,000
300
300
false
term_level
false
20
direct_online
in_force
null
1
2
26
18-29
M
INTP
Washington
urban
Hispanic/Latino, evangelical or unaffiliated
low
secondary
unemployed
married or cohabiting
2
false
0.54
0.59
85
50
true
After our first kid was born I ran the numbers online, compared quotes, and picked cheap 20-year term to cover the mortgage and family if I died.
Working warehouse job, auto-draft came out fine, budget was tight with inflation but premium was small so kept it.
I feel a little exposed without it, but with no paycheck a $25 monthly draft just couldn't compete with groceries and diapers.
99,901
99,901
2,024
US-0017
1
WA
1
19,970,822
1
24
20,220,515
1
1
3
3
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
300
300
300
5
WA
US-0017
US
United States
USD
1
250,000
300
300
false
term_level
false
20
direct_online
in_force
null
1
3
27
18-29
M
INTP
Washington
urban
Hispanic/Latino, evangelical or unaffiliated
low
secondary
unemployed
married or cohabiting
2
false
0.54
0.59
85
50
true
After our first kid was born I ran the numbers online, compared quotes, and picked cheap 20-year term to cover the mortgage and family if I died.
Second child arrived, expenses jumped, I recalculated whether $250k was still worth it but decided to keep paying.
I feel a little exposed without it, but with no paycheck a $25 monthly draft just couldn't compete with groceries and diapers.
99,901
99,901
2,025
US-0017
1
WA
1
19,970,822
1
24
20,220,515
1
1
3
3
null
null
2
0
24
0
250,000
250,000
250,000
null
20,250,915
20,250,801
14
300
300
300
5
WA
US-0017
US
United States
USD
1
250,000
300
300
false
term_level
false
20
direct_online
lapsed
8
0.625
4
28
18-29
M
INTP
Washington
urban
Hispanic/Latino, evangelical or unaffiliated
low
secondary
unemployed
married or cohabiting
2
false
0.54
0.59
85
50
true
After our first kid was born I ran the numbers online, compared quotes, and picked cheap 20-year term to cover the mortgage and family if I died.
Got laid off in spring, income dropped to near zero, missed two drafts, grace period ended and coverage lapsed by August.
I feel a little exposed without it, but with no paycheck a $25 monthly draft just couldn't compete with groceries and diapers.
99,901
99,901
2,023
US-0018
1
CA
2
20,031,121
1
19
20,230,515
1
1
3
3
null
null
2
0
24
1
250,000
null
250,000
null
null
null
null
186
null
186
5
CA
US-0018
US
United States
USD
1
250,000
186
186
false
term_level
false
20
direct_online
in_force
null
0.667
1
20
18-29
F
ENTJ
California
urban
white, Protestant (evangelical or mainline)
low
secondary
employed
single
0
false
0.62
0.41
28
58
true
Wanted to lock in a cheap rate while young and healthy before my career and expenses grow; peace of mind for my family.
Just started my first retail job after high school, bought this online in minutes, kept it on autopay easily.
I barely think about it, but I'm glad my 20-year-old self locked in such a cheap rate for two decades.
99,901
99,901
2,024
US-0018
1
CA
2
20,031,121
1
19
20,230,515
1
1
3
3
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
186
186
186
5
CA
US-0018
US
United States
USD
1
250,000
186
186
false
term_level
false
20
direct_online
in_force
null
1
2
21
18-29
F
ENTJ
California
urban
white, Protestant (evangelical or mainline)
low
secondary
employed
single
0
false
0.62
0.41
28
58
true
Wanted to lock in a cheap rate while young and healthy before my career and expenses grow; peace of mind for my family.
Got a small raise, briefly compared other online term quotes but mine was still cheaper, so I stayed put.
I barely think about it, but I'm glad my 20-year-old self locked in such a cheap rate for two decades.
99,901
99,901
2,025
US-0018
1
CA
2
20,031,121
1
19
20,230,515
1
1
3
3
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
186
186
186
5
CA
US-0018
US
United States
USD
1
250,000
186
186
false
term_level
false
20
direct_online
in_force
null
1
3
22
18-29
F
ENTJ
California
urban
white, Protestant (evangelical or mainline)
low
secondary
employed
single
0
false
0.62
0.41
28
58
true
Wanted to lock in a cheap rate while young and healthy before my career and expenses grow; peace of mind for my family.
Rent and gas prices went up a lot this year, but $15 a month was easy to keep from getting cut.
I barely think about it, but I'm glad my 20-year-old self locked in such a cheap rate for two decades.
99,901
99,901
2,023
US-0019
1
CA
1
20,010,519
1
21
20,220,915
1
1
3
3
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
216
216
216
5
CA
US-0019
US
United States
USD
1
250,000
216
216
false
term_level
false
20
direct_online
in_force
null
1
2
22
18-29
M
ENTP
California
urban
Hispanic/Latino, evangelical or unaffiliated
low
secondary
student
single
0
false
0.68
0.63
72
55
true
Saw an online ad for cheap term coverage, wanted to lock in low rates while young and healthy before school got more expensive.
Community college student, tight budget but the $18 auto-draft was easy to keep paying without thinking about it.
Honestly I barely noticed it was gone until this survey, but I'll probably grab a new term policy once my income's more stable.
99,901
99,901
2,024
US-0019
1
CA
1
20,010,519
1
21
20,220,915
1
1
3
3
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
216
216
216
5
CA
US-0019
US
United States
USD
1
250,000
216
216
false
term_level
false
20
direct_online
in_force
null
1
3
23
18-29
M
ENTP
California
urban
Hispanic/Latino, evangelical or unaffiliated
low
secondary
student
single
0
false
0.68
0.63
72
55
true
Saw an online ad for cheap term coverage, wanted to lock in low rates while young and healthy before school got more expensive.
Tuition and rent rose, credit card balance grew; seriously thought about cutting it but it was so cheap I let it ride.
Honestly I barely noticed it was gone until this survey, but I'll probably grab a new term policy once my income's more stable.
99,901
99,901
2,025
US-0019
1
CA
1
20,010,519
1
21
20,220,915
1
1
3
3
null
null
2
0
24
0
250,000
250,000
250,000
null
20,251,216
20,251,101
14
216
216
216
5
CA
US-0019
US
United States
USD
1
250,000
216
216
false
term_level
false
20
direct_online
lapsed
11
0.875
4
24
18-29
M
ENTP
California
urban
Hispanic/Latino, evangelical or unaffiliated
low
secondary
student
single
0
false
0.68
0.63
72
55
true
Saw an online ad for cheap term coverage, wanted to lock in low rates while young and healthy before school got more expensive.
Lost gig-work hours during the government shutdown, missed two auto-drafts paying rent instead, and the policy quietly lapsed.
Honestly I barely noticed it was gone until this survey, but I'll probably grab a new term policy once my income's more stable.
99,901
99,901
2,023
US-0020
1
IN
2
20,031,010
1
19
20,230,715
1
1
3
1
null
null
2
0
24
1
150,000
null
150,000
null
null
null
null
132
null
132
5
IN
US-0020
US
United States
USD
1
150,000
132
132
false
term_level
false
20
direct_online
in_force
null
0.5
1
20
18-29
F
INFJ
Indiana
urban
white, Catholic
mid
secondary
student
single
0
false
0.73
0.54
34
68
true
Co-signed my brother's private loan with my parents; wanted a cheap term policy so they wouldn't be stuck with my debt if I died.
Bought this small term policy online at 20 after co-signing family debt; the $11 monthly draft was easy to manage on my student budget.
It's a tiny line on my bank statement, but knowing my parents wouldn't be left holding my debt lets me sleep better.
99,901
99,901
2,024
US-0020
1
IN
2
20,031,010
1
19
20,230,715
1
1
3
1
null
null
2
0
24
1
150,000
150,000
150,000
null
null
null
null
132
132
132
5
IN
US-0020
US
United States
USD
1
150,000
132
132
false
term_level
false
20
direct_online
in_force
null
1
2
21
18-29
F
INFJ
Indiana
urban
white, Catholic
mid
secondary
student
single
0
false
0.73
0.54
34
68
true
Co-signed my brother's private loan with my parents; wanted a cheap term policy so they wouldn't be stuck with my debt if I died.
Rent and grocery inflation squeezed my part-time paycheck, but the premium was tiny so I kept the auto-draft going without much thought.
It's a tiny line on my bank statement, but knowing my parents wouldn't be left holding my debt lets me sleep better.
99,901
99,901
2,025
US-0020
1
IN
2
20,031,010
1
19
20,230,715
1
1
3
1
null
null
2
0
24
1
150,000
150,000
150,000
null
null
null
null
132
132
132
5
IN
US-0020
US
United States
USD
1
150,000
132
132
false
term_level
false
20
direct_online
in_force
null
1
3
22
18-29
F
INFJ
Indiana
urban
white, Catholic
mid
secondary
student
single
0
false
0.73
0.54
34
68
true
Co-signed my brother's private loan with my parents; wanted a cheap term policy so they wouldn't be stuck with my debt if I died.
Gas and tuition costs climbed with tariffs and the shutdown; one month I almost paused it, but it felt wrong to leave my parents exposed.
It's a tiny line on my bank statement, but knowing my parents wouldn't be left holding my debt lets me sleep better.
99,901
99,901
2,023
US-0021
1
MO
1
20,030,909
1
19
20,230,615
1
1
3
3
null
null
2
0
24
1
200,000
null
200,000
null
null
null
null
216
null
216
5
MO
US-0021
US
United States
USD
1
200,000
216
216
false
term_level
false
20
direct_online
in_force
null
0.583
1
20
18-29
M
INFP
Missouri
urban
Hispanic/Latino, evangelical or unaffiliated
low
tertiary
employed
single
0
false
0.53
0.65
35
55
true
A coworker's dad died suddenly with no coverage; it scared me into buying cheap online term so my family wouldn't be stuck with funeral costs.
Bought it that summer after the scare, set up auto-draft from my checking account, barely thought about it after that.
I feel a little guilty letting it lapse over something as dumb as forgetting to update a card, but life got busy and it wasn't the priority.
99,901
99,901
2,024
US-0021
1
MO
1
20,030,909
1
19
20,230,615
1
1
3
3
null
null
2
0
24
1
200,000
200,000
200,000
null
null
null
null
216
216
216
5
MO
US-0021
US
United States
USD
1
200,000
216
216
false
term_level
false
20
direct_online
in_force
null
1
2
21
18-29
M
INFP
Missouri
urban
Hispanic/Latino, evangelical or unaffiliated
low
tertiary
employed
single
0
false
0.53
0.65
35
55
true
A coworker's dad died suddenly with no coverage; it scared me into buying cheap online term so my family wouldn't be stuck with funeral costs.
Rent and groceries kept climbing but the draft was tiny so it just kept going without me noticing much.
I feel a little guilty letting it lapse over something as dumb as forgetting to update a card, but life got busy and it wasn't the priority.
99,901
99,901
2,025
US-0021
1
MO
1
20,030,909
1
19
20,230,615
1
1
3
3
null
null
2
0
24
0
200,000
200,000
200,000
null
20,250,815
20,250,701
14
216
216
216
5
MO
US-0021
US
United States
USD
1
200,000
216
216
false
term_level
false
20
direct_online
lapsed
7
0.542
3
22
18-29
M
INFP
Missouri
urban
Hispanic/Latino, evangelical or unaffiliated
low
tertiary
employed
single
0
false
0.53
0.65
35
55
true
A coworker's dad died suddenly with no coverage; it scared me into buying cheap online term so my family wouldn't be stuck with funeral costs.
Changed jobs and banks, forgot to update the card on file, insurer emailed twice but I let it slide until it lapsed.
I feel a little guilty letting it lapse over something as dumb as forgetting to update a card, but life got busy and it wasn't the priority.
99,901
99,901
2,024
US-0022
1
AZ
2
20,060,826
1
17
20,240,815
1
1
3
3
null
null
2
0
24
1
250,000
null
250,000
null
null
null
null
180
null
180
5
AZ
US-0022
US
United States
USD
1
250,000
180
180
false
term_level
false
20
tied_agent
in_force
null
0.417
1
18
18-29
F
ENFJ
Arizona
urban
white, no religious affiliation
lower-mid
secondary
self-employed
single
1
false
0.44
0.68
60
65
true
Bought to protect my daughter financially if something happened to me, after my aunt's insurance agent strongly encouraged it.
Turned 18, had my daughter; my aunt's agent helped me get a small term policy to protect her if I died.
Some months the draft stings, but I keep it going because my daughter has to be taken care of no matter what.
99,901
99,901
2,025
US-0022
1
AZ
2
20,060,826
1
17
20,240,815
1
1
3
3
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
180
180
180
5
AZ
US-0022
US
United States
USD
1
250,000
180
180
false
term_level
false
20
tied_agent
in_force
null
1
2
19
18-29
F
ENFJ
Arizona
urban
white, no religious affiliation
lower-mid
secondary
self-employed
single
1
false
0.44
0.68
60
65
true
Bought to protect my daughter financially if something happened to me, after my aunt's insurance agent strongly encouraged it.
Self-employed income tight with tariffs and rising prices; seriously thought about dropping it but kept paying for my daughter.
Some months the draft stings, but I keep it going because my daughter has to be taken care of no matter what.
99,901
99,901
2,023
US-0023
1
MA
1
20,030,912
1
19
20,230,615
1
1
3
3
null
null
2
0
24
1
250,000
null
250,000
null
null
null
null
312
null
312
5
MA
US-0023
US
United States
USD
1
250,000
312
312
false
term_level
false
20
direct_online
in_force
null
0.583
1
20
18-29
M
ENFP
Massachusetts
urban
white, no religious affiliation
lower-mid
secondary
employed
single
0
false
0.67
0.68
35
50
true
Saw an online ad, felt grown-up locking in cheap coverage young, figured I'd protect a future family someday.
Signed up online in June after scrolling an ad, auto-draft worked fine, felt proud of myself.
I feel a little guilty letting it lapse over something so avoidable, and I keep meaning to sign back up but haven't yet.
99,901
99,901
2,024
US-0023
1
MA
1
20,030,912
1
19
20,230,615
1
1
3
3
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
312
312
312
5
MA
US-0023
US
United States
USD
1
250,000
312
312
false
term_level
false
20
direct_online
in_force
null
1
2
21
18-29
M
ENFP
Massachusetts
urban
white, no religious affiliation
lower-mid
secondary
employed
single
0
false
0.67
0.68
35
50
true
Saw an online ad, felt grown-up locking in cheap coverage young, figured I'd protect a future family someday.
Kept paying automatically, barely noticed it, changed jobs but income stayed similar, no issues.
I feel a little guilty letting it lapse over something so avoidable, and I keep meaning to sign back up but haven't yet.
99,901
99,901
2,025
US-0023
1
MA
1
20,030,912
1
19
20,230,615
1
1
3
3
null
null
2
0
24
0
250,000
250,000
250,000
null
20,250,716
20,250,601
14
312
312
312
5
MA
US-0023
US
United States
USD
1
250,000
312
312
false
term_level
false
20
direct_online
lapsed
6
0.458
3
22
18-29
M
ENFP
Massachusetts
urban
white, no religious affiliation
lower-mid
secondary
employed
single
0
false
0.67
0.68
35
50
true
Saw an online ad, felt grown-up locking in cheap coverage young, figured I'd protect a future family someday.
Switched banks in spring, forgot to update the card on file, missed a few drafts, coverage lapsed by June.
I feel a little guilty letting it lapse over something so avoidable, and I keep meaning to sign back up but haven't yet.
99,901
99,901
2,023
US-0024
1
MD
2
20,041,117
1
18
20,230,515
1
1
3
1
null
null
2
0
24
1
250,000
null
250,000
null
null
null
null
204
null
204
5
MD
US-0024
US
United States
USD
1
250,000
204
204
false
term_level
false
20
direct_online
in_force
null
0.667
1
19
18-29
F
ISTJ
Maryland
urban
white, Protestant (evangelical or mainline)
mid
secondary
employed
single
0
false
0.63
0.42
18
72
false
My dad, who sells insurance, insisted I lock in a cheap rate while young and healthy, even with no dependents yet.
Bought the policy online in May after my dad pushed me; set up autopay right away and never touched it again.
I've never missed a payment and I don't plan to start now—it's just a small, responsible box I keep checked.
99,901
99,901
2,024
US-0024
1
MD
2
20,041,117
1
18
20,230,515
1
1
3
1
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
204
204
204
5
MD
US-0024
US
United States
USD
1
250,000
204
204
false
term_level
false
20
direct_online
in_force
null
1
2
20
18-29
F
ISTJ
Maryland
urban
white, Protestant (evangelical or mainline)
mid
secondary
employed
single
0
false
0.63
0.42
18
72
false
My dad, who sells insurance, insisted I lock in a cheap rate while young and healthy, even with no dependents yet.
New job, tight budget, but autopay kept working fine; I check my bank statement monthly like clockwork.
I've never missed a payment and I don't plan to start now—it's just a small, responsible box I keep checked.
99,901
99,901
2,025
US-0024
1
MD
2
20,041,117
1
18
20,230,515
1
1
3
1
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
204
204
204
5
MD
US-0024
US
United States
USD
1
250,000
204
204
false
term_level
false
20
direct_online
in_force
null
1
3
21
18-29
F
ISTJ
Maryland
urban
white, Protestant (evangelical or mainline)
mid
secondary
employed
single
0
false
0.63
0.42
18
72
false
My dad, who sells insurance, insisted I lock in a cheap rate while young and healthy, even with no dependents yet.
Rent and groceries got pricier with tariffs and inflation, but $17 a month barely registers next to everything else.
I've never missed a payment and I don't plan to start now—it's just a small, responsible box I keep checked.
99,901
99,901
2,025
US-0025
1
CA
1
20,071,127
1
17
20,250,515
1
1
3
1
null
null
2
0
24
1
250,000
null
250,000
null
null
null
null
180
null
180
5
CA
US-0025
US
United States
USD
1
250,000
180
180
false
term_level
false
20
direct_online
in_force
null
0.667
1
18
18-29
M
ISFJ
California
urban
white, Catholic
lower-mid
secondary
employed
single
0
false
0.65
0.58
42
62
true
Turned 18, started working, wanted to protect my parents and the family I send money to if anything happened to me.
Turned 18, got a steady job, bought cheap online term to back up money I send family; kept paying by auto-draft.
It's only fifteen bucks a month but with gas and everything up I've thought about dropping it, though I feel like I owe it to my family to keep it.
99,901
99,901
2,023
US-0026
1
MD
2
20,031,015
1
18
20,220,615
1
1
3
3
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
204
204
204
5
MD
US-0026
US
United States
USD
1
250,000
204
204
false
term_level
false
20
direct_online
in_force
null
1
2
20
18-29
F
ESTJ
Maryland
urban
Black, Protestant (historically Black church)
lower-mid
secondary
employed
single
2
false
0.53
0.8
28
66
true
Got it online after my second child was born so my kids would have money if anything happened to me.
Kept the auto-draft going; $17 a month was easy to protect even while budgeting tight for rent and daycare.
I've never missed a payment because for $17 a month my kids are covered no matter what happens to me.
99,901
99,901
2,024
US-0026
1
MD
2
20,031,015
1
18
20,220,615
1
1
3
3
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
204
204
204
5
MD
US-0026
US
United States
USD
1
250,000
204
204
false
term_level
false
20
direct_online
in_force
null
1
3
21
18-29
F
ESTJ
Maryland
urban
Black, Protestant (historically Black church)
lower-mid
secondary
employed
single
2
false
0.53
0.8
28
66
true
Got it online after my second child was born so my kids would have money if anything happened to me.
Rent and groceries kept climbing but I never touched this line item; it's cheap and it's for my kids, non-negotiable.
I've never missed a payment because for $17 a month my kids are covered no matter what happens to me.
99,901
99,901
2,025
US-0026
1
MD
2
20,031,015
1
18
20,220,615
1
1
3
3
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
204
204
204
5
MD
US-0026
US
United States
USD
1
250,000
204
204
false
term_level
false
20
direct_online
in_force
null
1
4
22
18-29
F
ESTJ
Maryland
urban
Black, Protestant (historically Black church)
lower-mid
secondary
employed
single
2
false
0.53
0.8
28
66
true
Got it online after my second child was born so my kids would have money if anything happened to me.
Tariffs and prices squeezed us hard and I reviewed every bill, but at $17/month it stayed on the keep list.
I've never missed a payment because for $17 a month my kids are covered no matter what happens to me.
99,901
99,901
2,023
US-0027
1
MN
1
19,970,624
1
23
20,210,615
1
1
3
1
null
null
2
0
24
1
500,000
500,000
500,000
null
null
null
null
360
360
360
5
MN
US-0027
US
United States
USD
1
500,000
360
360
false
term_level
false
20
tied_agent
in_force
null
1
3
26
18-29
M
ESFJ
Minnesota
urban
Hispanic/Latino, evangelical or unaffiliated
high
tertiary
employed
married or cohabiting
0
false
0.6
0.63
18
76
true
Got married and wanted my wife financially protected if something happened to me; my uncle sells insurance and set it up.
Steady paycheck, autopay never missed, didn't think much about it beyond the yearly statement.
It's cheap peace of mind, and knowing my wife would be taken care of makes it easy to keep paying without a second thought.
99,901
99,901
2,024
US-0027
1
MN
1
19,970,624
1
23
20,210,615
1
1
3
1
null
null
2
0
24
1
500,000
500,000
500,000
null
null
null
null
360
360
360
5
MN
US-0027
US
United States
USD
1
500,000
360
360
false
term_level
false
20
tied_agent
in_force
null
1
4
27
18-29
M
ESFJ
Minnesota
urban
Hispanic/Latino, evangelical or unaffiliated
high
tertiary
employed
married or cohabiting
0
false
0.6
0.63
18
76
true
Got married and wanted my wife financially protected if something happened to me; my uncle sells insurance and set it up.
Still healthy, good year at work, premium is small so it just kept drafting automatically.
It's cheap peace of mind, and knowing my wife would be taken care of makes it easy to keep paying without a second thought.
99,901
99,901
2,025
US-0027
1
MN
1
19,970,624
1
23
20,210,615
1
1
3
1
null
null
2
0
24
1
500,000
500,000
500,000
null
null
null
null
360
360
360
5
MN
US-0027
US
United States
USD
1
500,000
360
360
false
term_level
false
20
tied_agent
in_force
null
1
5
28
18-29
M
ESFJ
Minnesota
urban
Hispanic/Latino, evangelical or unaffiliated
high
tertiary
employed
married or cohabiting
0
false
0.6
0.63
18
76
true
Got married and wanted my wife financially protected if something happened to me; my uncle sells insurance and set it up.
Tariffs and grocery prices pinched some, briefly wondered if we had too many monthly drafts, but kept it.
It's cheap peace of mind, and knowing my wife would be taken care of makes it easy to keep paying without a second thought.
99,901
99,901
2,023
US-0028
1
CA
2
20,030,414
1
19
20,220,515
1
1
3
1
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
300
300
300
5
CA
US-0028
US
United States
USD
1
250,000
300
300
false
term_level
false
20
direct_online
in_force
null
1
2
20
18-29
F
ISTP
California
periurban
white, Catholic
mid
tertiary
self-employed
single
0
false
0.44
0.62
18
58
true
Locked in a cheap rate while young and healthy since I'm self-employed with no employer group coverage backing me up.
Small monthly draft, barely noticed it. No dependents yet so it felt more like a cheap hedge than a necessity.
It's cheap enough that I never got around to cancelling it, even though I still can't picture actually needing it.
99,901
99,901
2,024
US-0028
1
CA
2
20,030,414
1
19
20,220,515
1
1
3
1
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
300
300
300
5
CA
US-0028
US
United States
USD
1
250,000
300
300
false
term_level
false
20
direct_online
in_force
null
1
3
21
18-29
F
ISTP
California
periurban
white, Catholic
mid
tertiary
self-employed
single
0
false
0.44
0.62
18
58
true
Locked in a cheap rate while young and healthy since I'm self-employed with no employer group coverage backing me up.
Freelance income was steady-ish; kept the auto-draft going since it's only about $25 a month, easy to ignore.
It's cheap enough that I never got around to cancelling it, even though I still can't picture actually needing it.
99,901
99,901
2,025
US-0028
1
CA
2
20,030,414
1
19
20,220,515
1
1
3
1
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
300
300
300
5
CA
US-0028
US
United States
USD
1
250,000
300
300
false
term_level
false
20
direct_online
in_force
null
1
4
22
18-29
F
ISTP
California
periurban
white, Catholic
mid
tertiary
self-employed
single
0
false
0.44
0.62
18
58
true
Locked in a cheap rate while young and healthy since I'm self-employed with no employer group coverage backing me up.
Tariffs and higher grocery/gas costs squeezed my budget but the premium is so small I didn't bother cutting it.
It's cheap enough that I never got around to cancelling it, even though I still can't picture actually needing it.
99,901
99,901
2,024
US-0029
1
NJ
1
20,060,702
1
17
20,240,415
1
1
3
3
null
null
2
0
22
1
100,000
null
100,000
null
null
null
null
132
null
132
5
NJ
US-0029
US
United States
USD
1
100,000
132
132
false
term_level
false
10
direct_online
in_force
null
0.75
1
18
18-29
M
ISFP
New Jersey
urban
white, Protestant (evangelical or mainline)
low
tertiary
employed
single
0
false
0.5
0.79
55
50
false
Saw an online ad, wanted cheap coverage in case something happened to me, easy sign-up during a slow week.
Turned 18, bought a small online term policy on impulse after seeing an ad, set up auto-debit.
I honestly forgot I even had it until it lapsed, and since nobody depends on me it wasn't a huge deal.
99,901
99,901
2,025
US-0029
1
NJ
1
20,060,702
1
17
20,240,415
1
1
3
3
null
null
2
0
22
0
100,000
100,000
100,000
null
20,250,716
20,250,601
14
132
132
132
5
NJ
US-0029
US
United States
USD
1
100,000
132
132
false
term_level
false
10
direct_online
lapsed
6
0.458
2
19
18-29
M
ISFP
New Jersey
urban
white, Protestant (evangelical or mainline)
low
tertiary
employed
single
0
false
0.5
0.79
55
50
false
Saw an online ad, wanted cheap coverage in case something happened to me, easy sign-up during a slow week.
Debit card on file expired, missed a couple payments while switching jobs, never got around to fixing it.
I honestly forgot I even had it until it lapsed, and since nobody depends on me it wasn't a huge deal.
99,901
99,901
2,023
US-0030
1
NY
2
19,971,119
1
23
20,210,915
1
1
3
1
null
null
2
0
24
1
500,000
500,000
500,000
null
null
null
null
288
288
288
5
NY
US-0030
US
United States
USD
1
500,000
288
288
false
term_level
false
20
direct_online
in_force
null
1
3
26
18-29
F
ESTP
New York
urban
white, no religious affiliation
upper-mid
secondary
employed
single
0
false
0.67
0.45
5
50
true
Saw an online ad and figured I'd lock in cheap coverage while young and healthy, even without dependents yet.
Auto-draft kept pulling $24 a month, job was steady, barely thought about it.
Honestly I forget I ever had it until forms like this ask, and I'm not too worried since I don't have kids depending on me yet.
99,901
99,901
2,024
US-0030
1
NY
2
19,971,119
1
23
20,210,915
1
1
3
1
null
null
2
0
24
0
500,000
500,000
500,000
null
20,240,815
20,240,701
14
288
288
288
5
NY
US-0030
US
United States
USD
1
500,000
288
288
false
term_level
false
20
direct_online
lapsed
7
0.542
4
27
18-29
F
ESTP
New York
urban
white, no religious affiliation
upper-mid
secondary
employed
single
0
false
0.67
0.45
5
50
true
Saw an online ad and figured I'd lock in cheap coverage while young and healthy, even without dependents yet.
Overspent on rent hikes and a trip, checking account got tight, missed a couple drafts and let it go—didn't feel urgent with no kids.
Honestly I forget I ever had it until forms like this ask, and I'm not too worried since I don't have kids depending on me yet.
99,901
99,901
2,024
US-0031
1
CA
1
20,060,314
1
18
20,240,415
1
1
3
3
null
null
2
0
24
1
100,000
null
100,000
null
null
null
null
120
null
120
5
CA
US-0031
US
United States
USD
1
100,000
120
120
false
term_level
false
20
direct_online
in_force
null
0.75
1
18
18-29
M
ESFP
California
rural
white, Protestant (evangelical or mainline)
lower-mid
secondary
self-employed
single
1
false
0.43
0.65
60
50
true
Wanted cheap protection for my baby daughter in case something happened to me, since I'm self-employed with no other coverage.
Turned 18, had my daughter, signed up for cheap term online on my phone to protect her.
I feel kind of guilty I let it lapse on my daughter, but money got tight and something else always needed it more.
99,901
99,901
2,025
US-0031
1
CA
1
20,060,314
1
18
20,240,415
1
1
3
3
null
null
2
0
24
0
100,000
100,000
100,000
null
20,250,915
20,250,801
14
120
120
120
5
CA
US-0031
US
United States
USD
1
100,000
120
120
false
term_level
false
20
direct_online
lapsed
8
0.625
2
19
18-29
M
ESFP
California
rural
white, Protestant (evangelical or mainline)
lower-mid
secondary
self-employed
single
1
false
0.43
0.65
60
50
true
Wanted cheap protection for my baby daughter in case something happened to me, since I'm self-employed with no other coverage.
Self-employed jobs slowed with tariffs and gas prices up; missed a couple auto-drafts and it just lapsed.
I feel kind of guilty I let it lapse on my daughter, but money got tight and something else always needed it more.
99,901
99,901
2,023
US-0032
1
PA
1
19,960,219
1
23
20,190,615
1
1
3
3
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
228
228
228
5
PA
US-0032
US
United States
USD
1
250,000
228
228
false
term_level
false
20
direct_online
in_force
null
1
5
27
18-29
M
INTJ
Pennsylvania
urban
white, Protestant (evangelical or mainline)
lower-mid
secondary
employed
divorced or separated
0
false
0.6
0.46
18
55
true
Got married young and wanted my wife covered if something happened to me; locked in a cheap rate while I was healthy.
Divorce finalized in 2022; kept the policy going but switched the beneficiary to my mom instead of canceling.
It's basically a rounding error on my bank statement, so I let it ride even though I'm not totally sure I still need it.
99,901
99,901
2,024
US-0032
1
PA
1
19,960,219
1
23
20,190,615
1
1
3
3
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
228
228
228
5
PA
US-0032
US
United States
USD
1
250,000
228
228
false
term_level
false
20
direct_online
in_force
null
1
6
28
18-29
M
INTJ
Pennsylvania
urban
white, Protestant (evangelical or mainline)
lower-mid
secondary
employed
divorced or separated
0
false
0.6
0.46
18
55
true
Got married young and wanted my wife covered if something happened to me; locked in a cheap rate while I was healthy.
Rent and bills went up with inflation; thought about dropping it since I have no dependents, but the premium is tiny.
It's basically a rounding error on my bank statement, so I let it ride even though I'm not totally sure I still need it.
99,901
99,901
2,025
US-0032
1
PA
1
19,960,219
1
23
20,190,615
1
1
3
3
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
228
228
228
5
PA
US-0032
US
United States
USD
1
250,000
228
228
false
term_level
false
20
direct_online
in_force
null
1
7
29
18-29
M
INTJ
Pennsylvania
urban
white, Protestant (evangelical or mainline)
lower-mid
secondary
employed
divorced or separated
0
false
0.6
0.46
18
55
true
Got married young and wanted my wife covered if something happened to me; locked in a cheap rate while I was healthy.
Tariffs and gas prices squeezed my paycheck; auto-draft kept going since $19/month barely registers against everything else.
It's basically a rounding error on my bank statement, so I let it ride even though I'm not totally sure I still need it.
99,901
99,901
2,024
US-0033
1
NC
2
20,050,513
1
18
20,240,315
1
1
3
1
null
null
2
0
24
1
250,000
null
250,000
null
null
null
null
156
null
156
5
NC
US-0033
US
United States
USD
1
250,000
156
156
false
term_level
false
20
direct_online
in_force
null
0.833
1
19
18-29
F
INTP
North Carolina
urban
white, Protestant (evangelical or mainline)
mid
secondary
student
single
0
false
0.53
0.68
10
58
true
Wanted to lock in a cheap rate while young and healthy, as insurability hedge for the future, after comparing online term quotes myself.
Started college, read personal-finance forums about locking in low term rates young; bought small 20-year term online after comparing insurers.
It's basically free insurance against my future health while I'm young, so even as a skeptic I don't see a reason to drop it yet.
99,901
99,901
2,025
US-0033
1
NC
2
20,050,513
1
18
20,240,315
1
1
3
1
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
156
156
156
5
NC
US-0033
US
United States
USD
1
250,000
156
156
false
term_level
false
20
direct_online
in_force
null
1
2
20
18-29
F
INTP
North Carolina
urban
white, Protestant (evangelical or mainline)
mid
secondary
student
single
0
false
0.53
0.68
10
58
true
Wanted to lock in a cheap rate while young and healthy, as insurability hedge for the future, after comparing online term quotes myself.
Kept paying tiny monthly draft from part-time job earnings; briefly questioned if I even need it with no dependents but cost is negligible.
It's basically free insurance against my future health while I'm young, so even as a skeptic I don't see a reason to drop it yet.
99,901
99,901
2,023
US-0034
1
CA
1
20,050,224
1
18
20,230,515
1
1
3
1
null
null
2
0
24
1
500,000
null
500,000
null
null
null
null
228
null
228
5
CA
US-0034
US
United States
USD
1
500,000
228
228
false
term_level
false
20
direct_online
in_force
null
0.667
1
18
18-29
M
ENTJ
California
urban
white, Catholic
mid
tertiary
student
married or cohabiting
0
false
0.45
0.72
12
68
false
Just turned 18 and got married; wanted a big guaranteed-level policy locked in cheap while young and healthy to protect my spouse.
Bought this online right after turning 18 and marrying; premium was tiny so I locked in 20 years of coverage immediately.
Locking this policy in at 18 feels like one of the smartest, cheapest financial moves I've made for my marriage so far.
99,901
99,901
2,024
US-0034
1
CA
1
20,050,224
1
18
20,230,515
1
1
3
1
null
null
2
0
24
1
500,000
500,000
500,000
null
null
null
null
228
228
228
5
CA
US-0034
US
United States
USD
1
500,000
228
228
false
term_level
false
20
direct_online
in_force
null
1
2
19
18-29
M
ENTJ
California
urban
white, Catholic
mid
tertiary
student
married or cohabiting
0
false
0.45
0.72
12
68
false
Just turned 18 and got married; wanted a big guaranteed-level policy locked in cheap while young and healthy to protect my spouse.
Still a student, but auto-draft kept pulling the small premium fine; inflation was annoying but this line item barely mattered.
Locking this policy in at 18 feels like one of the smartest, cheapest financial moves I've made for my marriage so far.
99,901
99,901
2,025
US-0034
1
CA
1
20,050,224
1
18
20,230,515
1
1
3
1
null
null
2
0
24
1
500,000
500,000
500,000
null
null
null
null
228
228
228
5
CA
US-0034
US
United States
USD
1
500,000
228
228
false
term_level
false
20
direct_online
in_force
null
1
3
20
18-29
M
ENTJ
California
urban
white, Catholic
mid
tertiary
student
married or cohabiting
0
false
0.45
0.72
12
68
false
Just turned 18 and got married; wanted a big guaranteed-level policy locked in cheap while young and healthy to protect my spouse.
Tariffs and grocery prices squeezed our budget, but the premium is so small compared to rent that cancelling never seriously crossed my mind.
Locking this policy in at 18 feels like one of the smartest, cheapest financial moves I've made for my marriage so far.
99,901
99,901
2,023
US-0035
1
TN
2
19,990,215
1
24
20,230,515
1
1
3
3
null
null
2
0
24
1
250,000
null
250,000
null
null
null
null
204
null
204
5
TN
US-0035
US
United States
USD
1
250,000
204
204
false
term_level
false
20
direct_online
in_force
null
0.667
1
24
18-29
F
ENTP
Tennessee
urban
white, Protestant (evangelical or mainline)
low
secondary
employed
married or cohabiting
1
false
0.57
0.72
58
55
true
Had our daughter in 2023 and wanted cheap term coverage online so she'd be provided for if something happened to me.
Bought this after our daughter was born, found a cheap online quote, wanted coverage locked in while young and healthy.
I still have it because canceling felt riskier than the $17 a month, even though half of me keeps eyeing cheaper options online.
99,901
99,901
2,024
US-0035
1
TN
2
19,990,215
1
24
20,230,515
1
1
3
3
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
204
204
204
5
TN
US-0035
US
United States
USD
1
250,000
204
204
false
term_level
false
20
direct_online
in_force
null
1
2
25
18-29
F
ENTP
Tennessee
urban
white, Protestant (evangelical or mainline)
low
secondary
employed
married or cohabiting
1
false
0.57
0.72
58
55
true
Had our daughter in 2023 and wanted cheap term coverage online so she'd be provided for if something happened to me.
Kept the auto-draft going; browsed a flashier app-based policy but never switched, just too busy with the baby and work.
I still have it because canceling felt riskier than the $17 a month, even though half of me keeps eyeing cheaper options online.
99,901
99,901
2,025
US-0035
1
TN
2
19,990,215
1
24
20,230,515
1
1
3
3
null
null
2
0
24
1
250,000
250,000
250,000
null
null
null
null
204
204
204
5
TN
US-0035
US
United States
USD
1
250,000
204
204
false
term_level
false
20
direct_online
in_force
null
1
3
26
18-29
F
ENTP
Tennessee
urban
white, Protestant (evangelical or mainline)
low
secondary
employed
married or cohabiting
1
false
0.57
0.72
58
55
true
Had our daughter in 2023 and wanted cheap term coverage online so she'd be provided for if something happened to me.
Groceries and gas ate our budget with the shutdown and tariffs; almost canceled but $17 a month felt worth it for her.
I still have it because canceling felt riskier than the $17 a month, even though half of me keeps eyeing cheaper options online.
End of preview. Expand in Data Studio

Synthetic Term & Whole Life Lapse and Surrender Study, 2023–2025

10,000 synthetic policyholders · 27,692 VM-51 policy-year records · 25,776 policy-years of exposure · ten markets

This is synthetic data. Every record was generated, not extracted. It is a documented, reproducible generative prior about policyholder behaviour, not experience. It carries no information about any real portfolio or person, and no valuation, pricing or reserving assumption should be set from it. Please label it as synthetic wherever it goes.

This dataset answers the Society of Actuaries (SOA) Research Institute and LIMRA 2023–2025 Term and Whole Life Lapse and Surrender Experience Study data request (July 2026) from the other side. The request asks life insurers for VM-51 policy-level records of their individual term and whole life business for calendar years 2023 to 2025. Intelligent Actuaries carries no such book, so we generated one. Each of 10,000 synthetic policyholders (an agent in the Scelo swarm's society tier, running on Claude Code with claude-sonnet-5) describes the one individual term or whole life policy they hold and what happened to it in 2023, 2024 and 2025. A deterministic driver validates every answer against the product contract, overlays an independent mortality decrement, and expands each history into VM-51 policy-year records in the Appendix B layout the request specifies.

🚀 Explore it live: Lapse & Surrender Study · scelo, a Space built on the scelo Python library: experience tables, the lapse GLM, and lapse-adjusted pricing, IFRS 17 CSM and Solvency II life SCR on the term book, recomputed as you change the basis.

Acknowledgements

We gratefully acknowledge the Society of Actuaries Research Institute, the research arm of the Society of Actuaries (SOA), and LIMRA, who run the Term and Whole Life Lapse and Surrender Experience Study together. This dataset would not exist without their work.

  • Their 2023–2025 data request (July 2026) defines everything this dataset imitates: the scope (individual level-premium term, annually renewable term, and participating and non-participating whole life), the study window (calendar years 2023 to 2025), and the policy-level record layout (the VM-51 format, reproduced as the request's Appendix B).
  • Their 2015–2022 Term and Whole Life Lapse and Surrender Experience Study (2024), the edition this request updates, is the published reference for how this experience is studied.
  • The record format itself is the NAIC Valuation Manual's VM-51 (Experience Reporting Formats), which the request adopts for policy-level data.

Independence. This is independent work by Intelligent Actuaries. It is not an SOA or LIMRA publication or dataset, and it is not affiliated with, sponsored by or endorsed by the SOA, the SOA Research Institute, LIMRA or the NAIC. It contains no SOA, LIMRA or contributing-company experience. The data-request document is © 2026 Society of Actuaries Research Institute and LIMRA and is not redistributed here; read it on the SOA website. Any errors are ours.

What is in the repository

data/        the tabular files, one viewer config each (table below)
vm51/        the submission-format file: fixed-width ASCII, Appendix B
raw/         every model call, raw reply and parsed policy (JSON Lines)
metadata/    design manifest, the dated per-market context, the failures log
analysis/    the term-book analysis on three engines, and every figure the study quotes
Config File Rows One row per
vm51_policy_years (default) data/vm51_policy_years.csv 27,692 policy × observation year: VM-51 Appendix B items 1–32 and 47 (amounts in USD), plus study extensions (local-currency amounts, market, MBTI type, demographics, central exposure, the policyholder's note for the year)
policies data/policies.csv 10,000 policy: product, amounts, status in each of 2023, 2024 and 2025, termination timing, notes, voice, repair log
agents data/agents.csv 10,000 synthetic policyholder: the design (market, age, sex, MBTI type, locale, community, income, education, employment, family, mortgage, risk tolerance, financial literacy)
term_book data/term_book_2023_2025.csv 4,254 term policy: the analysis population for project A (all term policies, with exposure in 2023–25 and final status)
term_book_inforce data/term_book_inforce_2025.csv 2,698 term policy in force and inside its level term at 31 December 2025: project B
File What
vm51/vm51_2023_2025.txt The 27,692 records as the request asks for them: fixed-width ASCII, 285 characters per record, Appendix B items 1–47, with the UL/VUL items 33–46 blank
raw/responses.jsonl 13,247 lines, one per model call: the raw reply and the parsed policy (the full audit trail). 10,000 succeeded; the other 3,247 are failed attempts that were retried (3,246 Claude Code errors, during which the run paused 919 times for plan rate limits, and one unparseable reply). Nested JSON; read it with pandas.read_json(..., lines=True)
metadata/manifest.json Design, seed, FX table, counts, status tallies
metadata/iaai-canon-country-context.json The 30 dated context entries, three per market (economy and household finances; politics, society and security; life-insurance norms), August 2023 to August 2026. Each agent saw only its own market's block
metadata/failures.jsonl Agents whose reply could not be parsed after a retry. Empty: all 10,000 answered
analysis/facts.json Every figure quoted in the study's reports, computed from the files above
analysis/scelo-ide/ Projects A and B run in Scelo IDE 0.1.6: results, GLM coefficients, the monthly projection, board packs (PDF), the assistant's narratives, exported workflows (Python, R, C++, prompt), .sce project files and session snapshots
analysis/scelo-libraries/ The same analysis as code with scelo for Python and scelo for R: results, GLM coefficients, side-by-side tables with the IDE, charts and board packs

Study design

Balanced, seed 20260822:

Stratum Levels Per level
Market US, ZA, CD, PH, SG, GB (England), FR, PL, IN, NG 1,000
Age band (attained age at 31 Dec 2025) 18–29, 30–39, 40–49, 50–59, 60–69, 70–84 1,660–1,670
MBTI type all 16 625
Sex M, F 5,000

Every market × age band × MBTI cell holds 10 or 11 agents. Within a market the socio-economic attributes (locale, community, income band, education, employment, marital status, children, mortgage, risk tolerance, financial literacy) are drawn from policyholder-population priors. The design is deliberately balanced, not census-weighted, so that every cell has exposure. Re-weight (post-stratify) with the attributes carried on each row before reading anything as a market statistic.

Personality enters as a plain-language money-behaviour profile for each MBTI type. The agent is told to let it colour how they handled the policy, not to override their circumstances.

How the records were made

  1. Inversion. The request asks insurers for VM-51 records. Here each agent is one policyholder, answering a policyholder-facing questionnaire derived from Appendix B: the policy they hold, its amounts and underwriting, and its status in each of 2023, 2024 and 2025.
  2. Conditioning. Each agent receives its persona, its own market's dated context block, and income and market anchors.
  3. Generation. 10,000 calls to claude-sonnet-5 through Claude Code on the Scelo swarm's society tier, run on 22 August 2026. The raw replies are in raw/responses.jsonl.
  4. Validation and repair. Every answer is checked against the product contract, and each of the 79 repairs is logged in policies.csv → repairs:
    • the issue date is at or after age 18 and no later than December 2025; statuses are forced to not_yet_issued before issue and terminated_earlier after the first termination;
    • term cannot be surrendered (except return-of-premium term), cannot go reduced paid-up or extended term, and can only expire once its level period has run;
    • whole life cannot convert or expire and has no cash value before year 2;
    • missing or implausible premiums are estimated and flagged premium_estimated (11 policies).
  5. Mortality overlay. Agents decide only voluntary outcomes. Deaths are drawn by the driver from a Gompertz curve, q = 0.00004·e^(0.088·age) (female × 0.65, market factor 0.8–1.9), so the file carries cause-04 terminations and complete exposure. The overlay is imposed and carries no information.
  6. Expansion. Each history becomes one VM-51 record per observation year, with central exposure.

VM-51 conventions and documented deviations

  • Items 1–2 carry a pseudo submitting-company code, 999xx, one per market (there is no NAIC company code).
  • Item 6 is the US state of issue for US policies and the ISO country code otherwise.
  • Item 9 declares age last birthday.
  • Amounts are converted to USD at the FX rates pinned in metadata/manifest.json; the local-currency amounts are kept as extension columns.
  • Items 29–31 are filled only for level and return-of-premium term plan codes, as the specification requires.
  • The UL/VUL items 33–46 are blank.

What came out (this describes the generator, not a market)

Policies 10,000
Policy-year records 27,692
Central exposure (policy-years) 25,775.5
Lapses 2,822
Surrenders 380
Deaths (overlay) 229
Reduced paid-up 182
Expiries 132
Conversions 1

Products: level term 3,727 · whole life non-participating 3,070 · whole life participating 2,676 · decreasing term 517 · annually renewable term 10.

Lapses per exposure-year, by market:

Market Exposure Lapses Rate 95 % interval
Nigeria (NG) 2,167.9 525 0.242 0.222–0.264
Democratic Republic of the Congo (CD) 2,382.7 546 0.229 0.210–0.249
South Africa (ZA) 2,615.1 328 0.125 0.112–0.140
France (FR) 2,588.6 287 0.111 0.098–0.125
Philippines (PH) 2,658.1 292 0.110 0.098–0.123
Poland (PL) 2,615.4 230 0.088 0.077–0.100
England (GB) 2,678.6 212 0.079 0.069–0.091
United States (US) 2,692.3 163 0.061 0.052–0.071
India (IN) 2,588.2 151 0.058 0.049–0.068
Singapore (SG) 2,788.6 88 0.032 0.025–0.039
All markets 25,775.5 2,822 0.109

Two classic persistency shapes emerged without being imposed on the generator. Lapse falls monotonically with attained age, from 0.171 at 18–29 to 0.059 at 70–84. By policy duration it starts at 0.040 in year 1, peaks at about 0.15 in years 4 to 10, and falls to 0.024 after year 20. India combines one of the lowest lapse rates with by far the highest surrender rate (0.072 per exposure-year), which is what a savings-oriented market with cash values looks like.

The analysis: the term book on three engines

The term-life slice (term_book, 4,254 policies) was analysed three separate times: in Scelo IDE 0.1.6, with scelo for Python, and with scelo for R. The results were then reconciled. Every output is under analysis/.

Figure Value Where it agrees
Lapse GLM: Poisson, log link, offset log(exposure); country + product + MBTI AIC 5,238.8 · deviance 2,388.8 · base rate 0.0775 (DRC · ART · ENFJ) identical on all three engines
PV net cash flow, lifelib BasicTerm_ME, full term book (A) 1,017,152 IDE and scelo (lifelib 0.14.0)
PV net cash flow, lifelib BasicTerm_ME, in-force book (B) 1,098,674 IDE and scelo (lifelib 0.14.0)
PV net cash flow, scelo BasicTerm port, illustrative basis 980,637 Python and R
Solvency II life SCR, standard-formula shocks on the port, full book 1,260,819 Python and R
IFRS 17 CSM at initial recognition (RA 5 % of PV claims), full book 784,998 Python and R

The two libraries agree on 74 serialised figures to a maximum relative difference of 6.6 × 10⁻¹⁰. Against DRC, market relativities run from 0.19 (India) to 1.16 (Nigeria, not significant); product is not significant; and the MBTI relativities span 156×. That last spread is a designed property of the synthetic population, not an empirical finding.

Uses

Suitable for:

  • validating experience-study ingestion, edit checks and aggregation pipelines end to end against the exact VM-51 shape;
  • building and testing tooling and dashboards on a file that needs no clearance to share;
  • teaching experience-study methods: exposure, occurrence–exposure rates, Poisson GLMs with an exposure offset, credibility, and IFRS 17 and Solvency II on a model-point file;
  • research into language-model-generated synthetic populations and their biases.

Not suitable for:

  • setting, validating or benchmarking any valuation, pricing or reserving assumption;
  • drawing conclusions about any real market, insurer, product or population;
  • drawing any conclusion about personality and insurance behaviour in real people.

Limitations and biases

  • Synthetic. Every statistic describes the generator (a language model conditioned on personas and dated context), not a market.
  • Designed personality signal. The MBTI relativities span 156×, far wider than in any real book. The signal was designed in.
  • Acquiescence. 94.5 % of agents said they had considered lapsing. That is an artefact of asking the question, not a rate.
  • Narrative-biased timing. Calendar-year timing within 2023–25 is narrative-biased. Estimate lapse as one force over the window with exposure as an offset, not as three calendar-year hazards.
  • Imposed mortality. Deaths come from the Gompertz overlay and carry no information.
  • Balanced, not census-weighted. Re-weight by post-stratification before reading anything as a market statistic.
  • Model-written text and sensitive attributes. The free-text fields (why_bought, the yearly notes, voice) were written by the language model and may reproduce stereotypes about markets, communities or religions. Attributes such as community, sex and mbti are synthetic design variables: do not use them to infer anything about real groups, or as rating factors.
  • No real people. Every person, policy and amount is synthetic. Any resemblance to a real person is coincidental.

Loading

from datasets import load_dataset

repo = "intelligentactuaries/synthetic-lapse-surrender-study-2023-2025"
records = load_dataset(repo, split="train")                # VM-51 policy-years (default config)
policies = load_dataset(repo, "policies", split="train")
import pandas as pd

base = "hf://datasets/intelligentactuaries/synthetic-lapse-surrender-study-2023-2025"
df = pd.read_csv(f"{base}/data/vm51_policy_years.csv")
replies = pd.read_json(f"{base}/raw/responses.jsonl", lines=True)   # the raw model replies

With scelo (pip install "scelo[stats]"), reproduces the published lapse GLM:

import scelo as sc
from huggingface_hub import hf_hub_download

path = hf_hub_download("intelligentactuaries/synthetic-lapse-surrender-study-2023-2025",
                       "data/term_book_2023_2025.csv", repo_type="dataset")
book = sc.load(path)
book["lapsed"] = (book.final_status == "lapsed").astype(int)
glm = sc.glm(book, "lapsed ~ C(country) + C(product) + C(mbti)", "poisson",
             offset="exposure", base="first")
glm.relativities()   # AIC 5,238.8 · base rate 0.0775

Citation

@misc{denewade2026syntheticlapse,
  author       = {Denewade, Ali},
  title        = {Synthetic Term and Whole Life Lapse and Surrender Study, 2023--2025:
                  10,000 synthetic policyholders in the VM-51 layout},
  year         = {2026},
  publisher    = {Hugging Face},
  howpublished = {\url{https://huggingface.co/datasets/intelligentactuaries/synthetic-lapse-surrender-study-2023-2025}},
  note         = {Intelligent Actuaries. Synthetic data, generated in response to the SOA Research
                  Institute and LIMRA 2023--2025 Term and Whole Life Lapse and Surrender Experience
                  Study data request. Not SOA or LIMRA data.}
}

Please also cite the request it answers:

@misc{soalimra2026request,
  author       = {{Society of Actuaries Research Institute} and {LIMRA}},
  title        = {2023--2025 Term and Whole Life Lapse and Surrender Experience Study Data Request},
  year         = {2026},
  month        = jul,
  howpublished = {\url{https://www.soa.org/research/opportunities/2026/2023-2025-term-whole-life-lapse-sur-exp-study-data-request/}}
}

Licence

The data is released under CC BY 4.0. The SOA/LIMRA data-request document is not included and remains © 2026 Society of Actuaries Research Institute and LIMRA.

Contact

Intelligent Actuaries · research@intelligentactuaries.com · intelligentactuaries.com

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