Datasets:
item1_submitting_company int64 | item2_direct_writer int64 | item3_observation_year int64 | item4_policy_number string | item5_segment int64 | item6_state_of_issue string | item7_gender int64 | item8_dob int64 | item9_age_basis int64 | item10_issue_age int64 | item11_issue_date int64 | item12_smoker_status int64 | item13_pref_class_ind int64 | item14_ns_classes float64 | item15_ns_class float64 | item16_sm_classes float64 | item17_sm_class float64 | item18_underwriting int64 | item19_substandard int64 | item20_plan int64 | item21_inforce int64 | item22_face_issue_usd int64 | item23_face_boy_usd float64 | item24_face_eoy_usd int64 | item25_death_claim_usd float64 | item26_term_reported float64 | item27_term_actual float64 | item28_cause float64 | item29_prem_issue_usd float64 | item30_prem_boy_usd float64 | item31_prem_eoy_usd float64 | item32_premium_mode int64 | item47_owner_state string | agent_id string | country string | country_name string | currency string | fx_per_usd float64 | face_amount_local int64 | annual_premium_local int64 | annual_premium_usd int64 | premium_estimated bool | product string | participating bool | level_term_years float64 | channel string | status string | termination_month float64 | exposure_years float64 | policy_year int64 | attained_age int64 | age_band string | sex string | mbti string | locale string | region string | community string | income_band string | education string | employment string | marital string | children int64 | has_mortgage bool | risk_tolerance float64 | financial_literacy float64 | premium_stress_2025 int64 | trust_in_insurer int64 | considered_lapsing bool | why_bought string | year_note string | voice string |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
99,901 | 99,901 | 2,023 | US-0000 | 1 | NJ | 1 | 20,040,125 | 1 | 19 | 20,230,515 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 250,000 | null | 250,000 | null | null | null | null | 168 | null | 168 | 5 | NJ | US-0000 | US | United States | USD | 1 | 250,000 | 168 | 168 | false | term_level | false | 20 | direct_online | in_force | null | 0.667 | 1 | 19 | 18-29 | M | INTJ | New Jersey | urban | white, no religious affiliation | mid | secondary | employed | single | 0 | false | 0.55 | 0.51 | 12 | 62 | true | Locked in a cheap 20-year rate while young and healthy, before any future health issues or dependents could raise the cost. | Started my first full job out of school and bought this online in May; premium is tiny so easy to keep. | It costs less than one streaming service a month, so canceling it just isn't worth the tiny savings. |
99,901 | 99,901 | 2,024 | US-0000 | 1 | NJ | 1 | 20,040,125 | 1 | 19 | 20,230,515 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 168 | 168 | 168 | 5 | NJ | US-0000 | US | United States | USD | 1 | 250,000 | 168 | 168 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 2 | 20 | 18-29 | M | INTJ | New Jersey | urban | white, no religious affiliation | mid | secondary | employed | single | 0 | false | 0.55 | 0.51 | 12 | 62 | true | Locked in a cheap 20-year rate while young and healthy, before any future health issues or dependents could raise the cost. | Auto-draft continued without issue; kept building savings and didn't touch the policy at all. | It costs less than one streaming service a month, so canceling it just isn't worth the tiny savings. |
99,901 | 99,901 | 2,025 | US-0000 | 1 | NJ | 1 | 20,040,125 | 1 | 19 | 20,230,515 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 168 | 168 | 168 | 5 | NJ | US-0000 | US | United States | USD | 1 | 250,000 | 168 | 168 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 3 | 21 | 18-29 | M | INTJ | New Jersey | urban | white, no religious affiliation | mid | secondary | employed | single | 0 | false | 0.55 | 0.51 | 12 | 62 | true | Locked in a cheap 20-year rate while young and healthy, before any future health issues or dependents could raise the cost. | Rents and groceries got tighter with tariffs and the shutdown, but $14/month wasn't worth cutting. | It costs less than one streaming service a month, so canceling it just isn't worth the tiny savings. |
99,901 | 99,901 | 2,025 | US-0001 | 1 | NY | 2 | 20,070,825 | 1 | 17 | 20,250,715 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 250,000 | null | 250,000 | null | null | null | null | 204 | null | 204 | 5 | NY | US-0001 | US | United States | USD | 1 | 250,000 | 204 | 204 | false | term_level | false | 20 | direct_online | in_force | null | 0.5 | 1 | 18 | 18-29 | F | INTP | New York | rural | Native American / multiracial | mid | secondary | employed | single | 1 | false | 0.66 | 0.78 | 28 | 52 | true | After turning 18 and having my daughter, I researched cheap term online to make sure she'd be financially okay if I died. | Turned 18, got a job, compared online term quotes and bought $250k 20-year term for my daughter's sake. | I still run the numbers sometimes wondering if I should just save the premium myself, but $17 a month for my daughter's safety net still checks out. |
99,901 | 99,901 | 2,023 | US-0002 | 1 | MN | 1 | 20,010,109 | 1 | 22 | 20,230,415 | 1 | 1 | 3 | 1 | null | null | 3 | 0 | 24 | 1 | 750,000 | null | 750,000 | null | null | null | null | 468 | null | 468 | 5 | MN | US-0002 | US | United States | USD | 1 | 750,000 | 468 | 468 | false | term_level | false | 20 | direct_online | in_force | null | 0.75 | 1 | 22 | 18-29 | M | ENTJ | Minnesota | urban | Hispanic/Latino, Catholic | upper-mid | secondary | employed | single | 0 | false | 0.53 | 0.6 | 12 | 72 | true | Wanted a large death benefit locked in at a low guaranteed rate while young and healthy, before a mortgage or family arrived. | Bought $750k 20-year level term online after landing a solid engineering job; passed the medical exam, best class, felt smart locking in low rates young. | I still think locking in this policy at 24 was one of the smarter financial moves I've made so far. |
99,901 | 99,901 | 2,024 | US-0002 | 1 | MN | 1 | 20,010,109 | 1 | 22 | 20,230,415 | 1 | 1 | 3 | 1 | null | null | 3 | 0 | 24 | 1 | 750,000 | 750,000 | 750,000 | null | null | null | null | 468 | 468 | 468 | 5 | MN | US-0002 | US | United States | USD | 1 | 750,000 | 468 | 468 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 2 | 23 | 18-29 | M | ENTJ | Minnesota | urban | Hispanic/Latino, Catholic | upper-mid | secondary | employed | single | 0 | false | 0.53 | 0.6 | 12 | 72 | true | Wanted a large death benefit locked in at a low guaranteed rate while young and healthy, before a mortgage or family arrived. | Kept paying by auto-draft, no issues; raise at work made the premium a non-issue, barely noticed it leaving my account. | I still think locking in this policy at 24 was one of the smarter financial moves I've made so far. |
99,901 | 99,901 | 2,025 | US-0002 | 1 | MN | 1 | 20,010,109 | 1 | 22 | 20,230,415 | 1 | 1 | 3 | 1 | null | null | 3 | 0 | 24 | 1 | 750,000 | 750,000 | 750,000 | null | null | null | null | 468 | 468 | 468 | 5 | MN | US-0002 | US | United States | USD | 1 | 750,000 | 468 | 468 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 3 | 24 | 18-29 | M | ENTJ | Minnesota | urban | Hispanic/Latino, Catholic | upper-mid | secondary | employed | single | 0 | false | 0.53 | 0.6 | 12 | 72 | true | Wanted a large death benefit locked in at a low guaranteed rate while young and healthy, before a mortgage or family arrived. | Shopped a few online quotes after tariffs and inflation news, but my locked rate still beat anything new, so I stayed put. | I still think locking in this policy at 24 was one of the smarter financial moves I've made so far. |
99,901 | 99,901 | 2,023 | US-0003 | 1 | TX | 2 | 19,980,209 | 1 | 23 | 20,210,915 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 216 | 216 | 216 | 5 | TX | US-0003 | US | United States | USD | 1 | 250,000 | 216 | 216 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 3 | 25 | 18-29 | F | ENTP | Texas | urban | Hispanic/Latino, evangelical or unaffiliated | lower-mid | secondary | employed | married or cohabiting | 0 | false | 0.53 | 0.51 | 28 | 58 | true | Got married and wanted cheap coverage so my husband wouldn't be stuck with debt if something happened to me. | Newlywed, autopay from checking, barely noticed the $18 draft each month. | I honestly forget I have it most months, but I keep half-meaning to shop around for a better deal someday. |
99,901 | 99,901 | 2,024 | US-0003 | 1 | TX | 2 | 19,980,209 | 1 | 23 | 20,210,915 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 216 | 216 | 216 | 5 | TX | US-0003 | US | United States | USD | 1 | 250,000 | 216 | 216 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 4 | 26 | 18-29 | F | ENTP | Texas | urban | Hispanic/Latino, evangelical or unaffiliated | lower-mid | secondary | employed | married or cohabiting | 0 | false | 0.53 | 0.51 | 28 | 58 | true | Got married and wanted cheap coverage so my husband wouldn't be stuck with debt if something happened to me. | Rent and groceries jumped but the premium is tiny so I left it alone and kept paying. | I honestly forget I have it most months, but I keep half-meaning to shop around for a better deal someday. |
99,901 | 99,901 | 2,025 | US-0003 | 1 | TX | 2 | 19,980,209 | 1 | 23 | 20,210,915 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 216 | 216 | 216 | 5 | TX | US-0003 | US | United States | USD | 1 | 250,000 | 216 | 216 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 5 | 27 | 18-29 | F | ENTP | Texas | urban | Hispanic/Latino, evangelical or unaffiliated | lower-mid | secondary | employed | married or cohabiting | 0 | false | 0.53 | 0.51 | 28 | 58 | true | Got married and wanted cheap coverage so my husband wouldn't be stuck with debt if something happened to me. | Tariffs and prices squeezed us hard; I compared cheaper apps online but the hassle of switching wasn't worth it. | I honestly forget I have it most months, but I keep half-meaning to shop around for a better deal someday. |
99,901 | 99,901 | 2,023 | US-0004 | 1 | AZ | 1 | 20,011,015 | 1 | 20 | 20,220,615 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 312 | 312 | 312 | 5 | AZ | US-0004 | US | United States | USD | 1 | 250,000 | 312 | 312 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 2 | 22 | 18-29 | M | INFJ | Arizona | urban | white, Protestant (evangelical or mainline) | low | secondary | self-employed | single | 0 | false | 0.69 | 0.41 | 68 | 58 | true | Wanted cheap coverage online so my mother and siblings back home wouldn't lose the money I send them if something happened to me. | Freelance income was inconsistent but I kept the auto-draft going; felt it was non-negotiable for my family. | It's a small monthly sacrifice, but knowing my family abroad would be okay if I died keeps me paying it without complaint. |
99,901 | 99,901 | 2,024 | US-0004 | 1 | AZ | 1 | 20,011,015 | 1 | 20 | 20,220,615 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 312 | 312 | 312 | 5 | AZ | US-0004 | US | United States | USD | 1 | 250,000 | 312 | 312 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 3 | 23 | 18-29 | M | INFJ | Arizona | urban | white, Protestant (evangelical or mainline) | low | secondary | self-employed | single | 0 | false | 0.69 | 0.41 | 68 | 58 | true | Wanted cheap coverage online so my mother and siblings back home wouldn't lose the money I send them if something happened to me. | Rent and gas went up, work was slow some months, but I trimmed other spending before touching this payment. | It's a small monthly sacrifice, but knowing my family abroad would be okay if I died keeps me paying it without complaint. |
99,901 | 99,901 | 2,025 | US-0004 | 1 | AZ | 1 | 20,011,015 | 1 | 20 | 20,220,615 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 312 | 312 | 312 | 5 | AZ | US-0004 | US | United States | USD | 1 | 250,000 | 312 | 312 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 4 | 24 | 18-29 | M | INFJ | Arizona | urban | white, Protestant (evangelical or mainline) | low | secondary | self-employed | single | 0 | false | 0.69 | 0.41 | 68 | 58 | true | Wanted cheap coverage online so my mother and siblings back home wouldn't lose the money I send them if something happened to me. | Tariffs and prices hurt my small jobs badly; shutdown scared me, but I quietly kept paying instead of cutting it. | It's a small monthly sacrifice, but knowing my family abroad would be okay if I died keeps me paying it without complaint. |
99,901 | 99,901 | 2,023 | US-0005 | 1 | CA | 2 | 20,030,426 | 1 | 19 | 20,230,415 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 150,000 | null | 150,000 | null | null | null | null | 186 | null | 186 | 5 | CA | US-0005 | US | United States | USD | 1 | 150,000 | 186 | 186 | false | term_level | false | 20 | direct_online | in_force | null | 0.75 | 1 | 20 | 18-29 | F | INFP | California | urban | white, Protestant (evangelical or mainline) | low | secondary | self-employed | single | 0 | false | 0.48 | 0.57 | 58 | 55 | true | Saw an online ad for cheap term life and impulsively signed up, wanting to leave something for my mom and my church if anything happened. | Bought the policy in spring after a random Instagram ad; autopay went through fine, didn't think about it much. | I feel a little guilty about letting it slip away since I really did mean to keep it, but honestly I haven't gotten around to fixing it. |
99,901 | 99,901 | 2,024 | US-0005 | 1 | CA | 2 | 20,030,426 | 1 | 19 | 20,230,415 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 150,000 | 150,000 | 150,000 | null | null | null | null | 186 | 186 | 186 | 5 | CA | US-0005 | US | United States | USD | 1 | 150,000 | 186 | 186 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 2 | 21 | 18-29 | F | INFP | California | urban | white, Protestant (evangelical or mainline) | low | secondary | self-employed | single | 0 | false | 0.48 | 0.57 | 58 | 55 | true | Saw an online ad for cheap term life and impulsively signed up, wanting to leave something for my mom and my church if anything happened. | Freelance income was up and down all year but the small monthly draft kept clearing; barely noticed it happening. | I feel a little guilty about letting it slip away since I really did mean to keep it, but honestly I haven't gotten around to fixing it. |
99,901 | 99,901 | 2,025 | US-0005 | 1 | CA | 2 | 20,030,426 | 1 | 19 | 20,230,415 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 0 | 150,000 | 150,000 | 150,000 | null | 20,251,115 | 20,251,001 | 14 | 186 | 186 | 186 | 5 | CA | US-0005 | US | United States | USD | 1 | 150,000 | 186 | 186 | false | term_level | false | 20 | direct_online | lapsed | 10 | 0.792 | 3 | 22 | 18-29 | F | INFP | California | urban | white, Protestant (evangelical or mainline) | low | secondary | self-employed | single | 0 | false | 0.48 | 0.57 | 58 | 55 | true | Saw an online ad for cheap term life and impulsively signed up, wanting to leave something for my mom and my church if anything happened. | Card on file expired during a slow gig month around the shutdown; never got around to updating it, so it just lapsed. | I feel a little guilty about letting it slip away since I really did mean to keep it, but honestly I haven't gotten around to fixing it. |
99,901 | 99,901 | 2,023 | US-0006 | 1 | LA | 1 | 19,991,119 | 1 | 21 | 20,210,915 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 240 | 240 | 240 | 5 | LA | US-0006 | US | United States | USD | 1 | 250,000 | 240 | 240 | false | term_level | false | 20 | tied_agent | in_force | null | 1 | 3 | 24 | 18-29 | M | ENFJ | Louisiana | urban | white, no religious affiliation | mid | secondary | student | single | 0 | false | 0.64 | 0.54 | 25 | 62 | true | Family friend who sells insurance convinced my parents it was smart to lock in cheap coverage while young and healthy. | Started college full-time, tight student budget, but the $20 auto-draft was easy to keep going. | It barely dents my budget so I just keep it going mostly to make my family happy, though I'm not sure I really need it yet. |
99,901 | 99,901 | 2,024 | US-0006 | 1 | LA | 1 | 19,991,119 | 1 | 21 | 20,210,915 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 240 | 240 | 240 | 5 | LA | US-0006 | US | United States | USD | 1 | 250,000 | 240 | 240 | false | term_level | false | 20 | tied_agent | in_force | null | 1 | 4 | 25 | 18-29 | M | ENFJ | Louisiana | urban | white, no religious affiliation | mid | secondary | student | single | 0 | false | 0.64 | 0.54 | 25 | 62 | true | Family friend who sells insurance convinced my parents it was smart to lock in cheap coverage while young and healthy. | Rent and grocery inflation squeezed me hard; almost cancelled but my mom insisted family wanted me covered. | It barely dents my budget so I just keep it going mostly to make my family happy, though I'm not sure I really need it yet. |
99,901 | 99,901 | 2,025 | US-0006 | 1 | LA | 1 | 19,991,119 | 1 | 21 | 20,210,915 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 240 | 240 | 240 | 5 | LA | US-0006 | US | United States | USD | 1 | 250,000 | 240 | 240 | false | term_level | false | 20 | tied_agent | in_force | null | 1 | 5 | 26 | 18-29 | M | ENFJ | Louisiana | urban | white, no religious affiliation | mid | secondary | student | single | 0 | false | 0.64 | 0.54 | 25 | 62 | true | Family friend who sells insurance convinced my parents it was smart to lock in cheap coverage while young and healthy. | Tariffs pushed prices up again, still a broke student, kept the small draft going to keep peace with family. | It barely dents my budget so I just keep it going mostly to make my family happy, though I'm not sure I really need it yet. |
99,901 | 99,901 | 2,025 | US-0007 | 1 | TX | 2 | 20,070,121 | 1 | 18 | 20,250,615 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 250,000 | null | 250,000 | null | null | null | null | 216 | null | 216 | 5 | TX | US-0007 | US | United States | USD | 1 | 250,000 | 216 | 216 | false | term_level | false | 20 | direct_online | in_force | null | 0.583 | 1 | 18 | 18-29 | F | ENFP | Texas | urban | white, Catholic | mid | secondary | employed | married or cohabiting | 0 | false | 0.62 | 0.49 | 58 | 60 | true | My boyfriend and I moved in together after I turned 18 and I wanted him covered if anything happened to me. | Turned 18, got a job and moved in with my boyfriend; signed up online for cheap term life on my phone. | I'm proud I got covered so young but between rent, my job, and sending money home to family, that little auto-draft almost slipped my mind more than once. |
99,901 | 99,901 | 2,023 | US-0008 | 1 | PA | 1 | 19,961,107 | 1 | 24 | 20,210,615 | 1 | 1 | 3 | 1 | null | null | 3 | 0 | 24 | 1 | 750,000 | 750,000 | 750,000 | null | null | null | null | 540 | 540 | 540 | 5 | PA | US-0008 | US | United States | USD | 1 | 750,000 | 540 | 540 | false | term_level | false | 20 | broker_ifa | in_force | null | 1 | 3 | 27 | 18-29 | M | ISTJ | Pennsylvania | urban | white, Catholic | high | tertiary | employed | married or cohabiting | 0 | true | 0.55 | 0.7 | 22 | 74 | false | Bought right after we closed on our house and got married, to cover the mortgage and protect my wife if something happened to me. | Inflation squeezed groceries and gas, but the $45 draft never budged; I track every bill in a spreadsheet. | I've never missed a payment and don't plan to; it's a small, boring line item that lets me sleep at night. |
99,901 | 99,901 | 2,024 | US-0008 | 1 | PA | 1 | 19,961,107 | 1 | 24 | 20,210,615 | 1 | 1 | 3 | 1 | null | null | 3 | 0 | 24 | 1 | 750,000 | 750,000 | 750,000 | null | null | null | null | 540 | 540 | 540 | 5 | PA | US-0008 | US | United States | USD | 1 | 750,000 | 540 | 540 | false | term_level | false | 20 | broker_ifa | in_force | null | 1 | 4 | 28 | 18-29 | M | ISTJ | Pennsylvania | urban | white, Catholic | high | tertiary | employed | married or cohabiting | 0 | true | 0.55 | 0.7 | 22 | 74 | false | Bought right after we closed on our house and got married, to cover the mortgage and protect my wife if something happened to me. | Rates finally eased, we had our first child, and I doubled down on keeping every insurance payment current. | I've never missed a payment and don't plan to; it's a small, boring line item that lets me sleep at night. |
99,901 | 99,901 | 2,025 | US-0008 | 1 | PA | 1 | 19,961,107 | 1 | 24 | 20,210,615 | 1 | 1 | 3 | 1 | null | null | 3 | 0 | 24 | 1 | 750,000 | 750,000 | 750,000 | null | null | null | null | 540 | 540 | 540 | 5 | PA | US-0008 | US | United States | USD | 1 | 750,000 | 540 | 540 | false | term_level | false | 20 | broker_ifa | in_force | null | 1 | 5 | 29 | 18-29 | M | ISTJ | Pennsylvania | urban | white, Catholic | high | tertiary | employed | married or cohabiting | 0 | true | 0.55 | 0.7 | 22 | 74 | false | Bought right after we closed on our house and got married, to cover the mortgage and protect my wife if something happened to me. | Tariffs, the shutdown and gas near $4 tightened things, but autopay kept pulling the premium without me having to think about it. | I've never missed a payment and don't plan to; it's a small, boring line item that lets me sleep at night. |
99,901 | 99,901 | 2,023 | US-0009 | 1 | WI | 2 | 20,001,120 | 1 | 22 | 20,230,515 | 1 | 1 | 3 | 1 | null | null | 3 | 0 | 24 | 1 | 500,000 | null | 500,000 | null | null | null | null | 276 | null | 276 | 5 | WI | US-0009 | US | United States | USD | 1 | 500,000 | 276 | 276 | false | term_level | false | 20 | tied_agent | in_force | null | 0.667 | 1 | 23 | 18-29 | F | ISFJ | Wisconsin | urban | white, Protestant (evangelical or mainline) | high | tertiary | employed | married or cohabiting | 0 | false | 0.73 | 0.46 | 22 | 68 | true | Got married in 2023 and my husband's agent suggested coverage so I wouldn't burden him financially or with funeral costs if something happened to me. | Bought this right after our wedding; agent walked us through it and it felt like the responsible, adult thing to do. | I briefly wondered in 2025 if we even needed it since we have no kids, but cancelling felt irresponsible so I just kept paying. |
99,901 | 99,901 | 2,024 | US-0009 | 1 | WI | 2 | 20,001,120 | 1 | 22 | 20,230,515 | 1 | 1 | 3 | 1 | null | null | 3 | 0 | 24 | 1 | 500,000 | 500,000 | 500,000 | null | null | null | null | 276 | 276 | 276 | 5 | WI | US-0009 | US | United States | USD | 1 | 500,000 | 276 | 276 | false | term_level | false | 20 | tied_agent | in_force | null | 1 | 2 | 24 | 18-29 | F | ISFJ | Wisconsin | urban | white, Protestant (evangelical or mainline) | high | tertiary | employed | married or cohabiting | 0 | false | 0.73 | 0.46 | 22 | 68 | true | Got married in 2023 and my husband's agent suggested coverage so I wouldn't burden him financially or with funeral costs if something happened to me. | Kept auto-draft going, no changes; raises at work made it easy to not think about. | I briefly wondered in 2025 if we even needed it since we have no kids, but cancelling felt irresponsible so I just kept paying. |
99,901 | 99,901 | 2,025 | US-0009 | 1 | WI | 2 | 20,001,120 | 1 | 22 | 20,230,515 | 1 | 1 | 3 | 1 | null | null | 3 | 0 | 24 | 1 | 500,000 | 500,000 | 500,000 | null | null | null | null | 276 | 276 | 276 | 5 | WI | US-0009 | US | United States | USD | 1 | 500,000 | 276 | 276 | false | term_level | false | 20 | tied_agent | in_force | null | 1 | 3 | 25 | 18-29 | F | ISFJ | Wisconsin | urban | white, Protestant (evangelical or mainline) | high | tertiary | employed | married or cohabiting | 0 | false | 0.73 | 0.46 | 22 | 68 | true | Got married in 2023 and my husband's agent suggested coverage so I wouldn't burden him financially or with funeral costs if something happened to me. | Gas and grocery prices climbed and we tightened our budget, but $23/month felt too small to bother cutting. | I briefly wondered in 2025 if we even needed it since we have no kids, but cancelling felt irresponsible so I just kept paying. |
99,901 | 99,901 | 2,023 | US-0010 | 1 | IL | 1 | 20,020,719 | 1 | 20 | 20,230,615 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 300,000 | null | 300,000 | null | null | null | null | 312 | null | 312 | 5 | IL | US-0010 | US | United States | USD | 1 | 300,000 | 312 | 312 | false | term_level | false | 20 | direct_online | in_force | null | 0.583 | 1 | 21 | 18-29 | M | ESTJ | Illinois | periurban | Black, Protestant (historically Black church) | lower-mid | tertiary | employed | single | 0 | false | 0.51 | 0.63 | 25 | 68 | true | Wanted cheap protection locked in young so my family abroad wouldn't be financially burdened if something happened to me. | Bought this online right after starting my first full-time job; premium was tiny so easy to add to budget. | Even while I'm tightening everything else this year, this policy is cheap enough that dropping it never made real sense to me. |
99,901 | 99,901 | 2,024 | US-0010 | 1 | IL | 1 | 20,020,719 | 1 | 20 | 20,230,615 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 300,000 | 300,000 | 300,000 | null | null | null | null | 312 | 312 | 312 | 5 | IL | US-0010 | US | United States | USD | 1 | 300,000 | 312 | 312 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 2 | 22 | 18-29 | M | ESTJ | Illinois | periurban | Black, Protestant (historically Black church) | lower-mid | tertiary | employed | single | 0 | false | 0.51 | 0.63 | 25 | 68 | true | Wanted cheap protection locked in young so my family abroad wouldn't be financially burdened if something happened to me. | Steady job, auto-draft kept going without me even thinking about it; nothing changed with the policy. | Even while I'm tightening everything else this year, this policy is cheap enough that dropping it never made real sense to me. |
99,901 | 99,901 | 2,025 | US-0010 | 1 | IL | 1 | 20,020,719 | 1 | 20 | 20,230,615 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 300,000 | 300,000 | 300,000 | null | null | null | null | 312 | 312 | 312 | 5 | IL | US-0010 | US | United States | USD | 1 | 300,000 | 312 | 312 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 3 | 23 | 18-29 | M | ESTJ | Illinois | periurban | Black, Protestant (historically Black church) | lower-mid | tertiary | employed | single | 0 | false | 0.51 | 0.63 | 25 | 68 | true | Wanted cheap protection locked in young so my family abroad wouldn't be financially burdened if something happened to me. | Gas near $4/gal, tariffs and shutdown squeezed my budget; I reviewed every subscription but this premium was too small to bother cutting. | Even while I'm tightening everything else this year, this policy is cheap enough that dropping it never made real sense to me. |
99,901 | 99,901 | 2,025 | US-0011 | 1 | CA | 2 | 20,071,125 | 1 | 17 | 20,250,615 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 10 | 1 | 50,000 | null | 50,000 | null | null | null | null | null | null | null | 5 | CA | US-0011 | US | United States | USD | 1 | 50,000 | 624 | 624 | false | whole_life_par | true | null | tied_agent | in_force | null | 0.583 | 1 | 18 | 18-29 | F | ESFJ | California | urban | white, Catholic | mid | tertiary | employed | single | 0 | false | 0.37 | 0.42 | 28 | 65 | false | My mom's agent from our church suggested starting young to lock in low rates and build cash value, like my parents did. | Turned 18, got a full-time job, and our church's agent helped me start a small whole life policy like my parents have. | It feels like a small grown-up step my family is proud of, even if the premium pinches a little each month. |
99,901 | 99,901 | 2,024 | US-0012 | 1 | WA | 1 | 20,050,227 | 1 | 19 | 20,240,615 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 250,000 | null | 250,000 | null | null | null | null | 180 | null | 180 | 5 | WA | US-0012 | US | United States | USD | 1 | 250,000 | 180 | 180 | false | term_level | false | 20 | direct_online | in_force | null | 0.583 | 1 | 19 | 18-29 | M | ISTP | Washington | urban | white, Protestant (evangelical or mainline) | mid | tertiary | employed | single | 0 | false | 0.73 | 0.43 | 18 | 52 | true | Saw an online ad, figured locking in a cheap rate now while young and healthy made sense before prices go up later. | Got a job after school, saw a Ladder-style ad, signed up online in June for cheap 20-year term. | It's basically nothing coming out of my account so I just leave it alone even though I don't really think about it. |
99,901 | 99,901 | 2,025 | US-0012 | 1 | WA | 1 | 20,050,227 | 1 | 19 | 20,240,615 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 180 | 180 | 180 | 5 | WA | US-0012 | US | United States | USD | 1 | 250,000 | 180 | 180 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 2 | 20 | 18-29 | M | ISTP | Washington | urban | white, Protestant (evangelical or mainline) | mid | tertiary | employed | single | 0 | false | 0.73 | 0.43 | 18 | 52 | true | Saw an online ad, figured locking in a cheap rate now while young and healthy made sense before prices go up later. | Gas and grocery prices climbed, thought about dropping it but the draft was only $15 so I let it ride. | It's basically nothing coming out of my account so I just leave it alone even though I don't really think about it. |
99,901 | 99,901 | 2,023 | US-0013 | 1 | MO | 2 | 20,000,214 | 1 | 22 | 20,220,615 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 500,000 | 500,000 | 500,000 | null | null | null | null | 228 | 228 | 228 | 5 | MO | US-0013 | US | United States | USD | 1 | 500,000 | 228 | 228 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 2 | 23 | 18-29 | F | ISFP | Missouri | urban | white, Protestant (evangelical or mainline) | high | postgrad | student | single | 0 | false | 0.75 | 0.57 | 12 | 58 | true | A coworker mentioned locking in cheap coverage young; took ten minutes online and I forgot about it after that. | Autopay from my checking account, never thought about it, was busy applying to grad programs. | I honestly forget this policy exists most months, but at $19 a month I'm not going to bother cancelling it. |
99,901 | 99,901 | 2,024 | US-0013 | 1 | MO | 2 | 20,000,214 | 1 | 22 | 20,220,615 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 500,000 | 500,000 | 500,000 | null | null | null | null | 228 | 228 | 228 | 5 | MO | US-0013 | US | United States | USD | 1 | 500,000 | 228 | 228 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 3 | 24 | 18-29 | F | ISFP | Missouri | urban | white, Protestant (evangelical or mainline) | high | postgrad | student | single | 0 | false | 0.75 | 0.57 | 12 | 58 | true | A coworker mentioned locking in cheap coverage young; took ten minutes online and I forgot about it after that. | Started my postgrad program and moved apartments; premium is tiny so it just kept drafting. | I honestly forget this policy exists most months, but at $19 a month I'm not going to bother cancelling it. |
99,901 | 99,901 | 2,025 | US-0013 | 1 | MO | 2 | 20,000,214 | 1 | 22 | 20,220,615 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 500,000 | 500,000 | 500,000 | null | null | null | null | 228 | 228 | 228 | 5 | MO | US-0013 | US | United States | USD | 1 | 500,000 | 228 | 228 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 4 | 25 | 18-29 | F | ISFP | Missouri | urban | white, Protestant (evangelical or mainline) | high | postgrad | student | single | 0 | false | 0.75 | 0.57 | 12 | 58 | true | A coworker mentioned locking in cheap coverage young; took ten minutes online and I forgot about it after that. | Cut some subscriptions when prices jumped but the premium was so small I left this one alone. | I honestly forget this policy exists most months, but at $19 a month I'm not going to bother cancelling it. |
99,901 | 99,901 | 2,023 | US-0014 | 1 | OH | 1 | 19,970,815 | 1 | 23 | 20,210,615 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 500,000 | 500,000 | 500,000 | null | null | null | null | 384 | 384 | 384 | 5 | OH | US-0014 | US | United States | USD | 1 | 500,000 | 384 | 384 | false | term_level | false | 20 | tied_agent | in_force | null | 1 | 3 | 26 | 18-29 | M | ESTP | Ohio | urban | Mormon (LDS) | mid | tertiary | employed | married or cohabiting | 2 | false | 0.53 | 0.79 | 52 | 63 | true | Our first baby was coming and a guy from our ward sold us $500k term so my wife and kids would be covered if something happened to me. | Paid the auto-draft fine all year, kid #2 born, budget tight but never thought about the policy much. | It's just $32 auto-drafted every month that I barely notice until money's tight, but I know my wife and kids are covered if I'm not around. |
99,901 | 99,901 | 2,024 | US-0014 | 1 | OH | 1 | 19,970,815 | 1 | 23 | 20,210,615 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 500,000 | 500,000 | 500,000 | null | null | null | null | 384 | 384 | 384 | 5 | OH | US-0014 | US | United States | USD | 1 | 500,000 | 384 | 384 | false | term_level | false | 20 | tied_agent | in_force | null | 1 | 4 | 27 | 18-29 | M | ESTP | Ohio | urban | Mormon (LDS) | mid | tertiary | employed | married or cohabiting | 2 | false | 0.53 | 0.79 | 52 | 63 | true | Our first baby was coming and a guy from our ward sold us $500k term so my wife and kids would be covered if something happened to me. | Missed one draft in the spring when the truck needed repairs and rent went up, insurer reinstated it after I paid the gap two weeks late. | It's just $32 auto-drafted every month that I barely notice until money's tight, but I know my wife and kids are covered if I'm not around. |
99,901 | 99,901 | 2,025 | US-0014 | 1 | OH | 1 | 19,970,815 | 1 | 23 | 20,210,615 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 500,000 | 500,000 | 500,000 | null | null | null | null | 384 | 384 | 384 | 5 | OH | US-0014 | US | United States | USD | 1 | 500,000 | 384 | 384 | false | term_level | false | 20 | tied_agent | in_force | null | 1 | 5 | 28 | 18-29 | M | ESTP | Ohio | urban | Mormon (LDS) | mid | tertiary | employed | married or cohabiting | 2 | false | 0.53 | 0.79 | 52 | 63 | true | Our first baby was coming and a guy from our ward sold us $500k term so my wife and kids would be covered if something happened to me. | Gas and groceries hit hard with tariffs and the shutdown, thought about dropping it but tithing and family planning kept it going. | It's just $32 auto-drafted every month that I barely notice until money's tight, but I know my wife and kids are covered if I'm not around. |
99,901 | 99,901 | 2,023 | US-0015 | 1 | MN | 2 | 20,031,103 | 1 | 18 | 20,220,615 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 100,000 | 100,000 | 100,000 | null | null | null | null | 156 | 156 | 156 | 5 | MN | US-0015 | US | United States | USD | 1 | 100,000 | 156 | 156 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 2 | 20 | 18-29 | F | ESFP | Minnesota | periurban | Hispanic/Latino, Catholic | low | secondary | employed | single | 0 | false | 0.67 | 0.58 | 55 | 48 | true | A coworker died young with no coverage and it scared me; signed up online in five minutes, seemed cheap enough to not think about. | New job, card auto-paid it monthly, barely noticed the charge. | I honestly forgot about it till it lapsed, and I know I should get something again but it's just not the priority right now. |
99,901 | 99,901 | 2,024 | US-0015 | 1 | MN | 2 | 20,031,103 | 1 | 18 | 20,220,615 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 100,000 | 100,000 | 100,000 | null | null | null | null | 156 | 156 | 156 | 5 | MN | US-0015 | US | United States | USD | 1 | 100,000 | 156 | 156 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 3 | 21 | 18-29 | F | ESFP | Minnesota | periurban | Hispanic/Latino, Catholic | low | secondary | employed | single | 0 | false | 0.67 | 0.58 | 55 | 48 | true | A coworker died young with no coverage and it scared me; signed up online in five minutes, seemed cheap enough to not think about. | Rent and car payment went up, almost cancelled but kept scraping it together. | I honestly forgot about it till it lapsed, and I know I should get something again but it's just not the priority right now. |
99,901 | 99,901 | 2,025 | US-0015 | 1 | MN | 2 | 20,031,103 | 1 | 18 | 20,220,615 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 0 | 100,000 | 100,000 | 100,000 | null | 20,250,815 | 20,250,701 | 14 | 156 | 156 | 156 | 5 | MN | US-0015 | US | United States | USD | 1 | 100,000 | 156 | 156 | false | term_level | false | 20 | direct_online | lapsed | 7 | 0.542 | 4 | 22 | 18-29 | F | ESFP | Minnesota | periurban | Hispanic/Latino, Catholic | low | secondary | employed | single | 0 | false | 0.67 | 0.58 | 55 | 48 | true | A coworker died young with no coverage and it scared me; signed up online in five minutes, seemed cheap enough to not think about. | Card got declined after a rough month (car repair, concert trip); never bothered to fix the auto-pay. | I honestly forgot about it till it lapsed, and I know I should get something again but it's just not the priority right now. |
99,901 | 99,901 | 2,023 | US-0016 | 1 | SC | 2 | 20,051,205 | 1 | 17 | 20,230,915 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 250,000 | null | 250,000 | null | null | null | null | 168 | null | 168 | 5 | SC | US-0016 | US | United States | USD | 1 | 250,000 | 168 | 168 | false | term_level | false | 20 | direct_online | in_force | null | 0.333 | 1 | 18 | 18-29 | F | INTJ | South Carolina | urban | white, Protestant (evangelical or mainline) | lower-mid | tertiary | student | single | 0 | false | 0.53 | 0.75 | 18 | 62 | true | Wanted to lock in a cheap guaranteed rate while young and healthy, before college debt or health changes made insurance pricier later. | Bought this small term policy online right after starting college, using summer job savings to set up the auto-draft. | It's a tiny line item I barely notice, but locking in this rate at 18 still feels like one of my smarter financial moves. |
99,901 | 99,901 | 2,024 | US-0016 | 1 | SC | 2 | 20,051,205 | 1 | 17 | 20,230,915 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 168 | 168 | 168 | 5 | SC | US-0016 | US | United States | USD | 1 | 250,000 | 168 | 168 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 2 | 19 | 18-29 | F | INTJ | South Carolina | urban | white, Protestant (evangelical or mainline) | lower-mid | tertiary | student | single | 0 | false | 0.53 | 0.75 | 18 | 62 | true | Wanted to lock in a cheap guaranteed rate while young and healthy, before college debt or health changes made insurance pricier later. | Kept the $14/month auto-draft going; tight sophomore-year budget but the amount was small enough not to matter much. | It's a tiny line item I barely notice, but locking in this rate at 18 still feels like one of my smarter financial moves. |
99,901 | 99,901 | 2,025 | US-0016 | 1 | SC | 2 | 20,051,205 | 1 | 17 | 20,230,915 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 168 | 168 | 168 | 5 | SC | US-0016 | US | United States | USD | 1 | 250,000 | 168 | 168 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 3 | 20 | 18-29 | F | INTJ | South Carolina | urban | white, Protestant (evangelical or mainline) | lower-mid | tertiary | student | single | 0 | false | 0.53 | 0.75 | 18 | 62 | true | Wanted to lock in a cheap guaranteed rate while young and healthy, before college debt or health changes made insurance pricier later. | Tuition and grocery costs rose with tariffs and inflation, so I reviewed the budget but the premium stayed easy to keep. | It's a tiny line item I barely notice, but locking in this rate at 18 still feels like one of my smarter financial moves. |
99,901 | 99,901 | 2,023 | US-0017 | 1 | WA | 1 | 19,970,822 | 1 | 24 | 20,220,515 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 300 | 300 | 300 | 5 | WA | US-0017 | US | United States | USD | 1 | 250,000 | 300 | 300 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 2 | 26 | 18-29 | M | INTP | Washington | urban | Hispanic/Latino, evangelical or unaffiliated | low | secondary | unemployed | married or cohabiting | 2 | false | 0.54 | 0.59 | 85 | 50 | true | After our first kid was born I ran the numbers online, compared quotes, and picked cheap 20-year term to cover the mortgage and family if I died. | Working warehouse job, auto-draft came out fine, budget was tight with inflation but premium was small so kept it. | I feel a little exposed without it, but with no paycheck a $25 monthly draft just couldn't compete with groceries and diapers. |
99,901 | 99,901 | 2,024 | US-0017 | 1 | WA | 1 | 19,970,822 | 1 | 24 | 20,220,515 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 300 | 300 | 300 | 5 | WA | US-0017 | US | United States | USD | 1 | 250,000 | 300 | 300 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 3 | 27 | 18-29 | M | INTP | Washington | urban | Hispanic/Latino, evangelical or unaffiliated | low | secondary | unemployed | married or cohabiting | 2 | false | 0.54 | 0.59 | 85 | 50 | true | After our first kid was born I ran the numbers online, compared quotes, and picked cheap 20-year term to cover the mortgage and family if I died. | Second child arrived, expenses jumped, I recalculated whether $250k was still worth it but decided to keep paying. | I feel a little exposed without it, but with no paycheck a $25 monthly draft just couldn't compete with groceries and diapers. |
99,901 | 99,901 | 2,025 | US-0017 | 1 | WA | 1 | 19,970,822 | 1 | 24 | 20,220,515 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 0 | 250,000 | 250,000 | 250,000 | null | 20,250,915 | 20,250,801 | 14 | 300 | 300 | 300 | 5 | WA | US-0017 | US | United States | USD | 1 | 250,000 | 300 | 300 | false | term_level | false | 20 | direct_online | lapsed | 8 | 0.625 | 4 | 28 | 18-29 | M | INTP | Washington | urban | Hispanic/Latino, evangelical or unaffiliated | low | secondary | unemployed | married or cohabiting | 2 | false | 0.54 | 0.59 | 85 | 50 | true | After our first kid was born I ran the numbers online, compared quotes, and picked cheap 20-year term to cover the mortgage and family if I died. | Got laid off in spring, income dropped to near zero, missed two drafts, grace period ended and coverage lapsed by August. | I feel a little exposed without it, but with no paycheck a $25 monthly draft just couldn't compete with groceries and diapers. |
99,901 | 99,901 | 2,023 | US-0018 | 1 | CA | 2 | 20,031,121 | 1 | 19 | 20,230,515 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 250,000 | null | 250,000 | null | null | null | null | 186 | null | 186 | 5 | CA | US-0018 | US | United States | USD | 1 | 250,000 | 186 | 186 | false | term_level | false | 20 | direct_online | in_force | null | 0.667 | 1 | 20 | 18-29 | F | ENTJ | California | urban | white, Protestant (evangelical or mainline) | low | secondary | employed | single | 0 | false | 0.62 | 0.41 | 28 | 58 | true | Wanted to lock in a cheap rate while young and healthy before my career and expenses grow; peace of mind for my family. | Just started my first retail job after high school, bought this online in minutes, kept it on autopay easily. | I barely think about it, but I'm glad my 20-year-old self locked in such a cheap rate for two decades. |
99,901 | 99,901 | 2,024 | US-0018 | 1 | CA | 2 | 20,031,121 | 1 | 19 | 20,230,515 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 186 | 186 | 186 | 5 | CA | US-0018 | US | United States | USD | 1 | 250,000 | 186 | 186 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 2 | 21 | 18-29 | F | ENTJ | California | urban | white, Protestant (evangelical or mainline) | low | secondary | employed | single | 0 | false | 0.62 | 0.41 | 28 | 58 | true | Wanted to lock in a cheap rate while young and healthy before my career and expenses grow; peace of mind for my family. | Got a small raise, briefly compared other online term quotes but mine was still cheaper, so I stayed put. | I barely think about it, but I'm glad my 20-year-old self locked in such a cheap rate for two decades. |
99,901 | 99,901 | 2,025 | US-0018 | 1 | CA | 2 | 20,031,121 | 1 | 19 | 20,230,515 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 186 | 186 | 186 | 5 | CA | US-0018 | US | United States | USD | 1 | 250,000 | 186 | 186 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 3 | 22 | 18-29 | F | ENTJ | California | urban | white, Protestant (evangelical or mainline) | low | secondary | employed | single | 0 | false | 0.62 | 0.41 | 28 | 58 | true | Wanted to lock in a cheap rate while young and healthy before my career and expenses grow; peace of mind for my family. | Rent and gas prices went up a lot this year, but $15 a month was easy to keep from getting cut. | I barely think about it, but I'm glad my 20-year-old self locked in such a cheap rate for two decades. |
99,901 | 99,901 | 2,023 | US-0019 | 1 | CA | 1 | 20,010,519 | 1 | 21 | 20,220,915 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 216 | 216 | 216 | 5 | CA | US-0019 | US | United States | USD | 1 | 250,000 | 216 | 216 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 2 | 22 | 18-29 | M | ENTP | California | urban | Hispanic/Latino, evangelical or unaffiliated | low | secondary | student | single | 0 | false | 0.68 | 0.63 | 72 | 55 | true | Saw an online ad for cheap term coverage, wanted to lock in low rates while young and healthy before school got more expensive. | Community college student, tight budget but the $18 auto-draft was easy to keep paying without thinking about it. | Honestly I barely noticed it was gone until this survey, but I'll probably grab a new term policy once my income's more stable. |
99,901 | 99,901 | 2,024 | US-0019 | 1 | CA | 1 | 20,010,519 | 1 | 21 | 20,220,915 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 216 | 216 | 216 | 5 | CA | US-0019 | US | United States | USD | 1 | 250,000 | 216 | 216 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 3 | 23 | 18-29 | M | ENTP | California | urban | Hispanic/Latino, evangelical or unaffiliated | low | secondary | student | single | 0 | false | 0.68 | 0.63 | 72 | 55 | true | Saw an online ad for cheap term coverage, wanted to lock in low rates while young and healthy before school got more expensive. | Tuition and rent rose, credit card balance grew; seriously thought about cutting it but it was so cheap I let it ride. | Honestly I barely noticed it was gone until this survey, but I'll probably grab a new term policy once my income's more stable. |
99,901 | 99,901 | 2,025 | US-0019 | 1 | CA | 1 | 20,010,519 | 1 | 21 | 20,220,915 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 0 | 250,000 | 250,000 | 250,000 | null | 20,251,216 | 20,251,101 | 14 | 216 | 216 | 216 | 5 | CA | US-0019 | US | United States | USD | 1 | 250,000 | 216 | 216 | false | term_level | false | 20 | direct_online | lapsed | 11 | 0.875 | 4 | 24 | 18-29 | M | ENTP | California | urban | Hispanic/Latino, evangelical or unaffiliated | low | secondary | student | single | 0 | false | 0.68 | 0.63 | 72 | 55 | true | Saw an online ad for cheap term coverage, wanted to lock in low rates while young and healthy before school got more expensive. | Lost gig-work hours during the government shutdown, missed two auto-drafts paying rent instead, and the policy quietly lapsed. | Honestly I barely noticed it was gone until this survey, but I'll probably grab a new term policy once my income's more stable. |
99,901 | 99,901 | 2,023 | US-0020 | 1 | IN | 2 | 20,031,010 | 1 | 19 | 20,230,715 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 150,000 | null | 150,000 | null | null | null | null | 132 | null | 132 | 5 | IN | US-0020 | US | United States | USD | 1 | 150,000 | 132 | 132 | false | term_level | false | 20 | direct_online | in_force | null | 0.5 | 1 | 20 | 18-29 | F | INFJ | Indiana | urban | white, Catholic | mid | secondary | student | single | 0 | false | 0.73 | 0.54 | 34 | 68 | true | Co-signed my brother's private loan with my parents; wanted a cheap term policy so they wouldn't be stuck with my debt if I died. | Bought this small term policy online at 20 after co-signing family debt; the $11 monthly draft was easy to manage on my student budget. | It's a tiny line on my bank statement, but knowing my parents wouldn't be left holding my debt lets me sleep better. |
99,901 | 99,901 | 2,024 | US-0020 | 1 | IN | 2 | 20,031,010 | 1 | 19 | 20,230,715 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 150,000 | 150,000 | 150,000 | null | null | null | null | 132 | 132 | 132 | 5 | IN | US-0020 | US | United States | USD | 1 | 150,000 | 132 | 132 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 2 | 21 | 18-29 | F | INFJ | Indiana | urban | white, Catholic | mid | secondary | student | single | 0 | false | 0.73 | 0.54 | 34 | 68 | true | Co-signed my brother's private loan with my parents; wanted a cheap term policy so they wouldn't be stuck with my debt if I died. | Rent and grocery inflation squeezed my part-time paycheck, but the premium was tiny so I kept the auto-draft going without much thought. | It's a tiny line on my bank statement, but knowing my parents wouldn't be left holding my debt lets me sleep better. |
99,901 | 99,901 | 2,025 | US-0020 | 1 | IN | 2 | 20,031,010 | 1 | 19 | 20,230,715 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 150,000 | 150,000 | 150,000 | null | null | null | null | 132 | 132 | 132 | 5 | IN | US-0020 | US | United States | USD | 1 | 150,000 | 132 | 132 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 3 | 22 | 18-29 | F | INFJ | Indiana | urban | white, Catholic | mid | secondary | student | single | 0 | false | 0.73 | 0.54 | 34 | 68 | true | Co-signed my brother's private loan with my parents; wanted a cheap term policy so they wouldn't be stuck with my debt if I died. | Gas and tuition costs climbed with tariffs and the shutdown; one month I almost paused it, but it felt wrong to leave my parents exposed. | It's a tiny line on my bank statement, but knowing my parents wouldn't be left holding my debt lets me sleep better. |
99,901 | 99,901 | 2,023 | US-0021 | 1 | MO | 1 | 20,030,909 | 1 | 19 | 20,230,615 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 200,000 | null | 200,000 | null | null | null | null | 216 | null | 216 | 5 | MO | US-0021 | US | United States | USD | 1 | 200,000 | 216 | 216 | false | term_level | false | 20 | direct_online | in_force | null | 0.583 | 1 | 20 | 18-29 | M | INFP | Missouri | urban | Hispanic/Latino, evangelical or unaffiliated | low | tertiary | employed | single | 0 | false | 0.53 | 0.65 | 35 | 55 | true | A coworker's dad died suddenly with no coverage; it scared me into buying cheap online term so my family wouldn't be stuck with funeral costs. | Bought it that summer after the scare, set up auto-draft from my checking account, barely thought about it after that. | I feel a little guilty letting it lapse over something as dumb as forgetting to update a card, but life got busy and it wasn't the priority. |
99,901 | 99,901 | 2,024 | US-0021 | 1 | MO | 1 | 20,030,909 | 1 | 19 | 20,230,615 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 200,000 | 200,000 | 200,000 | null | null | null | null | 216 | 216 | 216 | 5 | MO | US-0021 | US | United States | USD | 1 | 200,000 | 216 | 216 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 2 | 21 | 18-29 | M | INFP | Missouri | urban | Hispanic/Latino, evangelical or unaffiliated | low | tertiary | employed | single | 0 | false | 0.53 | 0.65 | 35 | 55 | true | A coworker's dad died suddenly with no coverage; it scared me into buying cheap online term so my family wouldn't be stuck with funeral costs. | Rent and groceries kept climbing but the draft was tiny so it just kept going without me noticing much. | I feel a little guilty letting it lapse over something as dumb as forgetting to update a card, but life got busy and it wasn't the priority. |
99,901 | 99,901 | 2,025 | US-0021 | 1 | MO | 1 | 20,030,909 | 1 | 19 | 20,230,615 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 0 | 200,000 | 200,000 | 200,000 | null | 20,250,815 | 20,250,701 | 14 | 216 | 216 | 216 | 5 | MO | US-0021 | US | United States | USD | 1 | 200,000 | 216 | 216 | false | term_level | false | 20 | direct_online | lapsed | 7 | 0.542 | 3 | 22 | 18-29 | M | INFP | Missouri | urban | Hispanic/Latino, evangelical or unaffiliated | low | tertiary | employed | single | 0 | false | 0.53 | 0.65 | 35 | 55 | true | A coworker's dad died suddenly with no coverage; it scared me into buying cheap online term so my family wouldn't be stuck with funeral costs. | Changed jobs and banks, forgot to update the card on file, insurer emailed twice but I let it slide until it lapsed. | I feel a little guilty letting it lapse over something as dumb as forgetting to update a card, but life got busy and it wasn't the priority. |
99,901 | 99,901 | 2,024 | US-0022 | 1 | AZ | 2 | 20,060,826 | 1 | 17 | 20,240,815 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 250,000 | null | 250,000 | null | null | null | null | 180 | null | 180 | 5 | AZ | US-0022 | US | United States | USD | 1 | 250,000 | 180 | 180 | false | term_level | false | 20 | tied_agent | in_force | null | 0.417 | 1 | 18 | 18-29 | F | ENFJ | Arizona | urban | white, no religious affiliation | lower-mid | secondary | self-employed | single | 1 | false | 0.44 | 0.68 | 60 | 65 | true | Bought to protect my daughter financially if something happened to me, after my aunt's insurance agent strongly encouraged it. | Turned 18, had my daughter; my aunt's agent helped me get a small term policy to protect her if I died. | Some months the draft stings, but I keep it going because my daughter has to be taken care of no matter what. |
99,901 | 99,901 | 2,025 | US-0022 | 1 | AZ | 2 | 20,060,826 | 1 | 17 | 20,240,815 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 180 | 180 | 180 | 5 | AZ | US-0022 | US | United States | USD | 1 | 250,000 | 180 | 180 | false | term_level | false | 20 | tied_agent | in_force | null | 1 | 2 | 19 | 18-29 | F | ENFJ | Arizona | urban | white, no religious affiliation | lower-mid | secondary | self-employed | single | 1 | false | 0.44 | 0.68 | 60 | 65 | true | Bought to protect my daughter financially if something happened to me, after my aunt's insurance agent strongly encouraged it. | Self-employed income tight with tariffs and rising prices; seriously thought about dropping it but kept paying for my daughter. | Some months the draft stings, but I keep it going because my daughter has to be taken care of no matter what. |
99,901 | 99,901 | 2,023 | US-0023 | 1 | MA | 1 | 20,030,912 | 1 | 19 | 20,230,615 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 250,000 | null | 250,000 | null | null | null | null | 312 | null | 312 | 5 | MA | US-0023 | US | United States | USD | 1 | 250,000 | 312 | 312 | false | term_level | false | 20 | direct_online | in_force | null | 0.583 | 1 | 20 | 18-29 | M | ENFP | Massachusetts | urban | white, no religious affiliation | lower-mid | secondary | employed | single | 0 | false | 0.67 | 0.68 | 35 | 50 | true | Saw an online ad, felt grown-up locking in cheap coverage young, figured I'd protect a future family someday. | Signed up online in June after scrolling an ad, auto-draft worked fine, felt proud of myself. | I feel a little guilty letting it lapse over something so avoidable, and I keep meaning to sign back up but haven't yet. |
99,901 | 99,901 | 2,024 | US-0023 | 1 | MA | 1 | 20,030,912 | 1 | 19 | 20,230,615 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 312 | 312 | 312 | 5 | MA | US-0023 | US | United States | USD | 1 | 250,000 | 312 | 312 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 2 | 21 | 18-29 | M | ENFP | Massachusetts | urban | white, no religious affiliation | lower-mid | secondary | employed | single | 0 | false | 0.67 | 0.68 | 35 | 50 | true | Saw an online ad, felt grown-up locking in cheap coverage young, figured I'd protect a future family someday. | Kept paying automatically, barely noticed it, changed jobs but income stayed similar, no issues. | I feel a little guilty letting it lapse over something so avoidable, and I keep meaning to sign back up but haven't yet. |
99,901 | 99,901 | 2,025 | US-0023 | 1 | MA | 1 | 20,030,912 | 1 | 19 | 20,230,615 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 0 | 250,000 | 250,000 | 250,000 | null | 20,250,716 | 20,250,601 | 14 | 312 | 312 | 312 | 5 | MA | US-0023 | US | United States | USD | 1 | 250,000 | 312 | 312 | false | term_level | false | 20 | direct_online | lapsed | 6 | 0.458 | 3 | 22 | 18-29 | M | ENFP | Massachusetts | urban | white, no religious affiliation | lower-mid | secondary | employed | single | 0 | false | 0.67 | 0.68 | 35 | 50 | true | Saw an online ad, felt grown-up locking in cheap coverage young, figured I'd protect a future family someday. | Switched banks in spring, forgot to update the card on file, missed a few drafts, coverage lapsed by June. | I feel a little guilty letting it lapse over something so avoidable, and I keep meaning to sign back up but haven't yet. |
99,901 | 99,901 | 2,023 | US-0024 | 1 | MD | 2 | 20,041,117 | 1 | 18 | 20,230,515 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 250,000 | null | 250,000 | null | null | null | null | 204 | null | 204 | 5 | MD | US-0024 | US | United States | USD | 1 | 250,000 | 204 | 204 | false | term_level | false | 20 | direct_online | in_force | null | 0.667 | 1 | 19 | 18-29 | F | ISTJ | Maryland | urban | white, Protestant (evangelical or mainline) | mid | secondary | employed | single | 0 | false | 0.63 | 0.42 | 18 | 72 | false | My dad, who sells insurance, insisted I lock in a cheap rate while young and healthy, even with no dependents yet. | Bought the policy online in May after my dad pushed me; set up autopay right away and never touched it again. | I've never missed a payment and I don't plan to start now—it's just a small, responsible box I keep checked. |
99,901 | 99,901 | 2,024 | US-0024 | 1 | MD | 2 | 20,041,117 | 1 | 18 | 20,230,515 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 204 | 204 | 204 | 5 | MD | US-0024 | US | United States | USD | 1 | 250,000 | 204 | 204 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 2 | 20 | 18-29 | F | ISTJ | Maryland | urban | white, Protestant (evangelical or mainline) | mid | secondary | employed | single | 0 | false | 0.63 | 0.42 | 18 | 72 | false | My dad, who sells insurance, insisted I lock in a cheap rate while young and healthy, even with no dependents yet. | New job, tight budget, but autopay kept working fine; I check my bank statement monthly like clockwork. | I've never missed a payment and I don't plan to start now—it's just a small, responsible box I keep checked. |
99,901 | 99,901 | 2,025 | US-0024 | 1 | MD | 2 | 20,041,117 | 1 | 18 | 20,230,515 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 204 | 204 | 204 | 5 | MD | US-0024 | US | United States | USD | 1 | 250,000 | 204 | 204 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 3 | 21 | 18-29 | F | ISTJ | Maryland | urban | white, Protestant (evangelical or mainline) | mid | secondary | employed | single | 0 | false | 0.63 | 0.42 | 18 | 72 | false | My dad, who sells insurance, insisted I lock in a cheap rate while young and healthy, even with no dependents yet. | Rent and groceries got pricier with tariffs and inflation, but $17 a month barely registers next to everything else. | I've never missed a payment and I don't plan to start now—it's just a small, responsible box I keep checked. |
99,901 | 99,901 | 2,025 | US-0025 | 1 | CA | 1 | 20,071,127 | 1 | 17 | 20,250,515 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 250,000 | null | 250,000 | null | null | null | null | 180 | null | 180 | 5 | CA | US-0025 | US | United States | USD | 1 | 250,000 | 180 | 180 | false | term_level | false | 20 | direct_online | in_force | null | 0.667 | 1 | 18 | 18-29 | M | ISFJ | California | urban | white, Catholic | lower-mid | secondary | employed | single | 0 | false | 0.65 | 0.58 | 42 | 62 | true | Turned 18, started working, wanted to protect my parents and the family I send money to if anything happened to me. | Turned 18, got a steady job, bought cheap online term to back up money I send family; kept paying by auto-draft. | It's only fifteen bucks a month but with gas and everything up I've thought about dropping it, though I feel like I owe it to my family to keep it. |
99,901 | 99,901 | 2,023 | US-0026 | 1 | MD | 2 | 20,031,015 | 1 | 18 | 20,220,615 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 204 | 204 | 204 | 5 | MD | US-0026 | US | United States | USD | 1 | 250,000 | 204 | 204 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 2 | 20 | 18-29 | F | ESTJ | Maryland | urban | Black, Protestant (historically Black church) | lower-mid | secondary | employed | single | 2 | false | 0.53 | 0.8 | 28 | 66 | true | Got it online after my second child was born so my kids would have money if anything happened to me. | Kept the auto-draft going; $17 a month was easy to protect even while budgeting tight for rent and daycare. | I've never missed a payment because for $17 a month my kids are covered no matter what happens to me. |
99,901 | 99,901 | 2,024 | US-0026 | 1 | MD | 2 | 20,031,015 | 1 | 18 | 20,220,615 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 204 | 204 | 204 | 5 | MD | US-0026 | US | United States | USD | 1 | 250,000 | 204 | 204 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 3 | 21 | 18-29 | F | ESTJ | Maryland | urban | Black, Protestant (historically Black church) | lower-mid | secondary | employed | single | 2 | false | 0.53 | 0.8 | 28 | 66 | true | Got it online after my second child was born so my kids would have money if anything happened to me. | Rent and groceries kept climbing but I never touched this line item; it's cheap and it's for my kids, non-negotiable. | I've never missed a payment because for $17 a month my kids are covered no matter what happens to me. |
99,901 | 99,901 | 2,025 | US-0026 | 1 | MD | 2 | 20,031,015 | 1 | 18 | 20,220,615 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 204 | 204 | 204 | 5 | MD | US-0026 | US | United States | USD | 1 | 250,000 | 204 | 204 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 4 | 22 | 18-29 | F | ESTJ | Maryland | urban | Black, Protestant (historically Black church) | lower-mid | secondary | employed | single | 2 | false | 0.53 | 0.8 | 28 | 66 | true | Got it online after my second child was born so my kids would have money if anything happened to me. | Tariffs and prices squeezed us hard and I reviewed every bill, but at $17/month it stayed on the keep list. | I've never missed a payment because for $17 a month my kids are covered no matter what happens to me. |
99,901 | 99,901 | 2,023 | US-0027 | 1 | MN | 1 | 19,970,624 | 1 | 23 | 20,210,615 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 500,000 | 500,000 | 500,000 | null | null | null | null | 360 | 360 | 360 | 5 | MN | US-0027 | US | United States | USD | 1 | 500,000 | 360 | 360 | false | term_level | false | 20 | tied_agent | in_force | null | 1 | 3 | 26 | 18-29 | M | ESFJ | Minnesota | urban | Hispanic/Latino, evangelical or unaffiliated | high | tertiary | employed | married or cohabiting | 0 | false | 0.6 | 0.63 | 18 | 76 | true | Got married and wanted my wife financially protected if something happened to me; my uncle sells insurance and set it up. | Steady paycheck, autopay never missed, didn't think much about it beyond the yearly statement. | It's cheap peace of mind, and knowing my wife would be taken care of makes it easy to keep paying without a second thought. |
99,901 | 99,901 | 2,024 | US-0027 | 1 | MN | 1 | 19,970,624 | 1 | 23 | 20,210,615 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 500,000 | 500,000 | 500,000 | null | null | null | null | 360 | 360 | 360 | 5 | MN | US-0027 | US | United States | USD | 1 | 500,000 | 360 | 360 | false | term_level | false | 20 | tied_agent | in_force | null | 1 | 4 | 27 | 18-29 | M | ESFJ | Minnesota | urban | Hispanic/Latino, evangelical or unaffiliated | high | tertiary | employed | married or cohabiting | 0 | false | 0.6 | 0.63 | 18 | 76 | true | Got married and wanted my wife financially protected if something happened to me; my uncle sells insurance and set it up. | Still healthy, good year at work, premium is small so it just kept drafting automatically. | It's cheap peace of mind, and knowing my wife would be taken care of makes it easy to keep paying without a second thought. |
99,901 | 99,901 | 2,025 | US-0027 | 1 | MN | 1 | 19,970,624 | 1 | 23 | 20,210,615 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 500,000 | 500,000 | 500,000 | null | null | null | null | 360 | 360 | 360 | 5 | MN | US-0027 | US | United States | USD | 1 | 500,000 | 360 | 360 | false | term_level | false | 20 | tied_agent | in_force | null | 1 | 5 | 28 | 18-29 | M | ESFJ | Minnesota | urban | Hispanic/Latino, evangelical or unaffiliated | high | tertiary | employed | married or cohabiting | 0 | false | 0.6 | 0.63 | 18 | 76 | true | Got married and wanted my wife financially protected if something happened to me; my uncle sells insurance and set it up. | Tariffs and grocery prices pinched some, briefly wondered if we had too many monthly drafts, but kept it. | It's cheap peace of mind, and knowing my wife would be taken care of makes it easy to keep paying without a second thought. |
99,901 | 99,901 | 2,023 | US-0028 | 1 | CA | 2 | 20,030,414 | 1 | 19 | 20,220,515 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 300 | 300 | 300 | 5 | CA | US-0028 | US | United States | USD | 1 | 250,000 | 300 | 300 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 2 | 20 | 18-29 | F | ISTP | California | periurban | white, Catholic | mid | tertiary | self-employed | single | 0 | false | 0.44 | 0.62 | 18 | 58 | true | Locked in a cheap rate while young and healthy since I'm self-employed with no employer group coverage backing me up. | Small monthly draft, barely noticed it. No dependents yet so it felt more like a cheap hedge than a necessity. | It's cheap enough that I never got around to cancelling it, even though I still can't picture actually needing it. |
99,901 | 99,901 | 2,024 | US-0028 | 1 | CA | 2 | 20,030,414 | 1 | 19 | 20,220,515 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 300 | 300 | 300 | 5 | CA | US-0028 | US | United States | USD | 1 | 250,000 | 300 | 300 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 3 | 21 | 18-29 | F | ISTP | California | periurban | white, Catholic | mid | tertiary | self-employed | single | 0 | false | 0.44 | 0.62 | 18 | 58 | true | Locked in a cheap rate while young and healthy since I'm self-employed with no employer group coverage backing me up. | Freelance income was steady-ish; kept the auto-draft going since it's only about $25 a month, easy to ignore. | It's cheap enough that I never got around to cancelling it, even though I still can't picture actually needing it. |
99,901 | 99,901 | 2,025 | US-0028 | 1 | CA | 2 | 20,030,414 | 1 | 19 | 20,220,515 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 300 | 300 | 300 | 5 | CA | US-0028 | US | United States | USD | 1 | 250,000 | 300 | 300 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 4 | 22 | 18-29 | F | ISTP | California | periurban | white, Catholic | mid | tertiary | self-employed | single | 0 | false | 0.44 | 0.62 | 18 | 58 | true | Locked in a cheap rate while young and healthy since I'm self-employed with no employer group coverage backing me up. | Tariffs and higher grocery/gas costs squeezed my budget but the premium is so small I didn't bother cutting it. | It's cheap enough that I never got around to cancelling it, even though I still can't picture actually needing it. |
99,901 | 99,901 | 2,024 | US-0029 | 1 | NJ | 1 | 20,060,702 | 1 | 17 | 20,240,415 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 22 | 1 | 100,000 | null | 100,000 | null | null | null | null | 132 | null | 132 | 5 | NJ | US-0029 | US | United States | USD | 1 | 100,000 | 132 | 132 | false | term_level | false | 10 | direct_online | in_force | null | 0.75 | 1 | 18 | 18-29 | M | ISFP | New Jersey | urban | white, Protestant (evangelical or mainline) | low | tertiary | employed | single | 0 | false | 0.5 | 0.79 | 55 | 50 | false | Saw an online ad, wanted cheap coverage in case something happened to me, easy sign-up during a slow week. | Turned 18, bought a small online term policy on impulse after seeing an ad, set up auto-debit. | I honestly forgot I even had it until it lapsed, and since nobody depends on me it wasn't a huge deal. |
99,901 | 99,901 | 2,025 | US-0029 | 1 | NJ | 1 | 20,060,702 | 1 | 17 | 20,240,415 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 22 | 0 | 100,000 | 100,000 | 100,000 | null | 20,250,716 | 20,250,601 | 14 | 132 | 132 | 132 | 5 | NJ | US-0029 | US | United States | USD | 1 | 100,000 | 132 | 132 | false | term_level | false | 10 | direct_online | lapsed | 6 | 0.458 | 2 | 19 | 18-29 | M | ISFP | New Jersey | urban | white, Protestant (evangelical or mainline) | low | tertiary | employed | single | 0 | false | 0.5 | 0.79 | 55 | 50 | false | Saw an online ad, wanted cheap coverage in case something happened to me, easy sign-up during a slow week. | Debit card on file expired, missed a couple payments while switching jobs, never got around to fixing it. | I honestly forgot I even had it until it lapsed, and since nobody depends on me it wasn't a huge deal. |
99,901 | 99,901 | 2,023 | US-0030 | 1 | NY | 2 | 19,971,119 | 1 | 23 | 20,210,915 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 500,000 | 500,000 | 500,000 | null | null | null | null | 288 | 288 | 288 | 5 | NY | US-0030 | US | United States | USD | 1 | 500,000 | 288 | 288 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 3 | 26 | 18-29 | F | ESTP | New York | urban | white, no religious affiliation | upper-mid | secondary | employed | single | 0 | false | 0.67 | 0.45 | 5 | 50 | true | Saw an online ad and figured I'd lock in cheap coverage while young and healthy, even without dependents yet. | Auto-draft kept pulling $24 a month, job was steady, barely thought about it. | Honestly I forget I ever had it until forms like this ask, and I'm not too worried since I don't have kids depending on me yet. |
99,901 | 99,901 | 2,024 | US-0030 | 1 | NY | 2 | 19,971,119 | 1 | 23 | 20,210,915 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 0 | 500,000 | 500,000 | 500,000 | null | 20,240,815 | 20,240,701 | 14 | 288 | 288 | 288 | 5 | NY | US-0030 | US | United States | USD | 1 | 500,000 | 288 | 288 | false | term_level | false | 20 | direct_online | lapsed | 7 | 0.542 | 4 | 27 | 18-29 | F | ESTP | New York | urban | white, no religious affiliation | upper-mid | secondary | employed | single | 0 | false | 0.67 | 0.45 | 5 | 50 | true | Saw an online ad and figured I'd lock in cheap coverage while young and healthy, even without dependents yet. | Overspent on rent hikes and a trip, checking account got tight, missed a couple drafts and let it go—didn't feel urgent with no kids. | Honestly I forget I ever had it until forms like this ask, and I'm not too worried since I don't have kids depending on me yet. |
99,901 | 99,901 | 2,024 | US-0031 | 1 | CA | 1 | 20,060,314 | 1 | 18 | 20,240,415 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 100,000 | null | 100,000 | null | null | null | null | 120 | null | 120 | 5 | CA | US-0031 | US | United States | USD | 1 | 100,000 | 120 | 120 | false | term_level | false | 20 | direct_online | in_force | null | 0.75 | 1 | 18 | 18-29 | M | ESFP | California | rural | white, Protestant (evangelical or mainline) | lower-mid | secondary | self-employed | single | 1 | false | 0.43 | 0.65 | 60 | 50 | true | Wanted cheap protection for my baby daughter in case something happened to me, since I'm self-employed with no other coverage. | Turned 18, had my daughter, signed up for cheap term online on my phone to protect her. | I feel kind of guilty I let it lapse on my daughter, but money got tight and something else always needed it more. |
99,901 | 99,901 | 2,025 | US-0031 | 1 | CA | 1 | 20,060,314 | 1 | 18 | 20,240,415 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 0 | 100,000 | 100,000 | 100,000 | null | 20,250,915 | 20,250,801 | 14 | 120 | 120 | 120 | 5 | CA | US-0031 | US | United States | USD | 1 | 100,000 | 120 | 120 | false | term_level | false | 20 | direct_online | lapsed | 8 | 0.625 | 2 | 19 | 18-29 | M | ESFP | California | rural | white, Protestant (evangelical or mainline) | lower-mid | secondary | self-employed | single | 1 | false | 0.43 | 0.65 | 60 | 50 | true | Wanted cheap protection for my baby daughter in case something happened to me, since I'm self-employed with no other coverage. | Self-employed jobs slowed with tariffs and gas prices up; missed a couple auto-drafts and it just lapsed. | I feel kind of guilty I let it lapse on my daughter, but money got tight and something else always needed it more. |
99,901 | 99,901 | 2,023 | US-0032 | 1 | PA | 1 | 19,960,219 | 1 | 23 | 20,190,615 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 228 | 228 | 228 | 5 | PA | US-0032 | US | United States | USD | 1 | 250,000 | 228 | 228 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 5 | 27 | 18-29 | M | INTJ | Pennsylvania | urban | white, Protestant (evangelical or mainline) | lower-mid | secondary | employed | divorced or separated | 0 | false | 0.6 | 0.46 | 18 | 55 | true | Got married young and wanted my wife covered if something happened to me; locked in a cheap rate while I was healthy. | Divorce finalized in 2022; kept the policy going but switched the beneficiary to my mom instead of canceling. | It's basically a rounding error on my bank statement, so I let it ride even though I'm not totally sure I still need it. |
99,901 | 99,901 | 2,024 | US-0032 | 1 | PA | 1 | 19,960,219 | 1 | 23 | 20,190,615 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 228 | 228 | 228 | 5 | PA | US-0032 | US | United States | USD | 1 | 250,000 | 228 | 228 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 6 | 28 | 18-29 | M | INTJ | Pennsylvania | urban | white, Protestant (evangelical or mainline) | lower-mid | secondary | employed | divorced or separated | 0 | false | 0.6 | 0.46 | 18 | 55 | true | Got married young and wanted my wife covered if something happened to me; locked in a cheap rate while I was healthy. | Rent and bills went up with inflation; thought about dropping it since I have no dependents, but the premium is tiny. | It's basically a rounding error on my bank statement, so I let it ride even though I'm not totally sure I still need it. |
99,901 | 99,901 | 2,025 | US-0032 | 1 | PA | 1 | 19,960,219 | 1 | 23 | 20,190,615 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 228 | 228 | 228 | 5 | PA | US-0032 | US | United States | USD | 1 | 250,000 | 228 | 228 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 7 | 29 | 18-29 | M | INTJ | Pennsylvania | urban | white, Protestant (evangelical or mainline) | lower-mid | secondary | employed | divorced or separated | 0 | false | 0.6 | 0.46 | 18 | 55 | true | Got married young and wanted my wife covered if something happened to me; locked in a cheap rate while I was healthy. | Tariffs and gas prices squeezed my paycheck; auto-draft kept going since $19/month barely registers against everything else. | It's basically a rounding error on my bank statement, so I let it ride even though I'm not totally sure I still need it. |
99,901 | 99,901 | 2,024 | US-0033 | 1 | NC | 2 | 20,050,513 | 1 | 18 | 20,240,315 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 250,000 | null | 250,000 | null | null | null | null | 156 | null | 156 | 5 | NC | US-0033 | US | United States | USD | 1 | 250,000 | 156 | 156 | false | term_level | false | 20 | direct_online | in_force | null | 0.833 | 1 | 19 | 18-29 | F | INTP | North Carolina | urban | white, Protestant (evangelical or mainline) | mid | secondary | student | single | 0 | false | 0.53 | 0.68 | 10 | 58 | true | Wanted to lock in a cheap rate while young and healthy, as insurability hedge for the future, after comparing online term quotes myself. | Started college, read personal-finance forums about locking in low term rates young; bought small 20-year term online after comparing insurers. | It's basically free insurance against my future health while I'm young, so even as a skeptic I don't see a reason to drop it yet. |
99,901 | 99,901 | 2,025 | US-0033 | 1 | NC | 2 | 20,050,513 | 1 | 18 | 20,240,315 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 156 | 156 | 156 | 5 | NC | US-0033 | US | United States | USD | 1 | 250,000 | 156 | 156 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 2 | 20 | 18-29 | F | INTP | North Carolina | urban | white, Protestant (evangelical or mainline) | mid | secondary | student | single | 0 | false | 0.53 | 0.68 | 10 | 58 | true | Wanted to lock in a cheap rate while young and healthy, as insurability hedge for the future, after comparing online term quotes myself. | Kept paying tiny monthly draft from part-time job earnings; briefly questioned if I even need it with no dependents but cost is negligible. | It's basically free insurance against my future health while I'm young, so even as a skeptic I don't see a reason to drop it yet. |
99,901 | 99,901 | 2,023 | US-0034 | 1 | CA | 1 | 20,050,224 | 1 | 18 | 20,230,515 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 500,000 | null | 500,000 | null | null | null | null | 228 | null | 228 | 5 | CA | US-0034 | US | United States | USD | 1 | 500,000 | 228 | 228 | false | term_level | false | 20 | direct_online | in_force | null | 0.667 | 1 | 18 | 18-29 | M | ENTJ | California | urban | white, Catholic | mid | tertiary | student | married or cohabiting | 0 | false | 0.45 | 0.72 | 12 | 68 | false | Just turned 18 and got married; wanted a big guaranteed-level policy locked in cheap while young and healthy to protect my spouse. | Bought this online right after turning 18 and marrying; premium was tiny so I locked in 20 years of coverage immediately. | Locking this policy in at 18 feels like one of the smartest, cheapest financial moves I've made for my marriage so far. |
99,901 | 99,901 | 2,024 | US-0034 | 1 | CA | 1 | 20,050,224 | 1 | 18 | 20,230,515 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 500,000 | 500,000 | 500,000 | null | null | null | null | 228 | 228 | 228 | 5 | CA | US-0034 | US | United States | USD | 1 | 500,000 | 228 | 228 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 2 | 19 | 18-29 | M | ENTJ | California | urban | white, Catholic | mid | tertiary | student | married or cohabiting | 0 | false | 0.45 | 0.72 | 12 | 68 | false | Just turned 18 and got married; wanted a big guaranteed-level policy locked in cheap while young and healthy to protect my spouse. | Still a student, but auto-draft kept pulling the small premium fine; inflation was annoying but this line item barely mattered. | Locking this policy in at 18 feels like one of the smartest, cheapest financial moves I've made for my marriage so far. |
99,901 | 99,901 | 2,025 | US-0034 | 1 | CA | 1 | 20,050,224 | 1 | 18 | 20,230,515 | 1 | 1 | 3 | 1 | null | null | 2 | 0 | 24 | 1 | 500,000 | 500,000 | 500,000 | null | null | null | null | 228 | 228 | 228 | 5 | CA | US-0034 | US | United States | USD | 1 | 500,000 | 228 | 228 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 3 | 20 | 18-29 | M | ENTJ | California | urban | white, Catholic | mid | tertiary | student | married or cohabiting | 0 | false | 0.45 | 0.72 | 12 | 68 | false | Just turned 18 and got married; wanted a big guaranteed-level policy locked in cheap while young and healthy to protect my spouse. | Tariffs and grocery prices squeezed our budget, but the premium is so small compared to rent that cancelling never seriously crossed my mind. | Locking this policy in at 18 feels like one of the smartest, cheapest financial moves I've made for my marriage so far. |
99,901 | 99,901 | 2,023 | US-0035 | 1 | TN | 2 | 19,990,215 | 1 | 24 | 20,230,515 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 250,000 | null | 250,000 | null | null | null | null | 204 | null | 204 | 5 | TN | US-0035 | US | United States | USD | 1 | 250,000 | 204 | 204 | false | term_level | false | 20 | direct_online | in_force | null | 0.667 | 1 | 24 | 18-29 | F | ENTP | Tennessee | urban | white, Protestant (evangelical or mainline) | low | secondary | employed | married or cohabiting | 1 | false | 0.57 | 0.72 | 58 | 55 | true | Had our daughter in 2023 and wanted cheap term coverage online so she'd be provided for if something happened to me. | Bought this after our daughter was born, found a cheap online quote, wanted coverage locked in while young and healthy. | I still have it because canceling felt riskier than the $17 a month, even though half of me keeps eyeing cheaper options online. |
99,901 | 99,901 | 2,024 | US-0035 | 1 | TN | 2 | 19,990,215 | 1 | 24 | 20,230,515 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 204 | 204 | 204 | 5 | TN | US-0035 | US | United States | USD | 1 | 250,000 | 204 | 204 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 2 | 25 | 18-29 | F | ENTP | Tennessee | urban | white, Protestant (evangelical or mainline) | low | secondary | employed | married or cohabiting | 1 | false | 0.57 | 0.72 | 58 | 55 | true | Had our daughter in 2023 and wanted cheap term coverage online so she'd be provided for if something happened to me. | Kept the auto-draft going; browsed a flashier app-based policy but never switched, just too busy with the baby and work. | I still have it because canceling felt riskier than the $17 a month, even though half of me keeps eyeing cheaper options online. |
99,901 | 99,901 | 2,025 | US-0035 | 1 | TN | 2 | 19,990,215 | 1 | 24 | 20,230,515 | 1 | 1 | 3 | 3 | null | null | 2 | 0 | 24 | 1 | 250,000 | 250,000 | 250,000 | null | null | null | null | 204 | 204 | 204 | 5 | TN | US-0035 | US | United States | USD | 1 | 250,000 | 204 | 204 | false | term_level | false | 20 | direct_online | in_force | null | 1 | 3 | 26 | 18-29 | F | ENTP | Tennessee | urban | white, Protestant (evangelical or mainline) | low | secondary | employed | married or cohabiting | 1 | false | 0.57 | 0.72 | 58 | 55 | true | Had our daughter in 2023 and wanted cheap term coverage online so she'd be provided for if something happened to me. | Groceries and gas ate our budget with the shutdown and tariffs; almost canceled but $17 a month felt worth it for her. | I still have it because canceling felt riskier than the $17 a month, even though half of me keeps eyeing cheaper options online. |
Synthetic Term & Whole Life Lapse and Surrender Study, 2023–2025
10,000 synthetic policyholders · 27,692 VM-51 policy-year records · 25,776 policy-years of exposure · ten markets
This is synthetic data. Every record was generated, not extracted. It is a documented, reproducible generative prior about policyholder behaviour, not experience. It carries no information about any real portfolio or person, and no valuation, pricing or reserving assumption should be set from it. Please label it as synthetic wherever it goes.
This dataset answers the Society of Actuaries (SOA) Research Institute and LIMRA
2023–2025 Term and Whole Life Lapse and Surrender Experience Study data request
(July 2026) from the other side. The request asks life insurers for VM-51 policy-level records of
their individual term and whole life business for calendar years 2023 to 2025. Intelligent
Actuaries carries no such book, so we generated one. Each of 10,000 synthetic policyholders (an
agent in the Scelo swarm's society tier, running on Claude Code with claude-sonnet-5) describes
the one individual term or whole life policy they hold and what happened to it in 2023, 2024 and
2025. A deterministic driver validates every answer against the product contract, overlays an
independent mortality decrement, and expands each history into VM-51 policy-year records in the
Appendix B layout the request specifies.
🚀 Explore it live: Lapse & Surrender Study · scelo,
a Space built on the scelo Python
library: experience tables, the lapse GLM, and lapse-adjusted pricing, IFRS 17 CSM and Solvency II
life SCR on the term book, recomputed as you change the basis.
Acknowledgements
We gratefully acknowledge the Society of Actuaries Research Institute, the research arm of the Society of Actuaries (SOA), and LIMRA, who run the Term and Whole Life Lapse and Surrender Experience Study together. This dataset would not exist without their work.
- Their 2023–2025 data request (July 2026) defines everything this dataset imitates: the scope (individual level-premium term, annually renewable term, and participating and non-participating whole life), the study window (calendar years 2023 to 2025), and the policy-level record layout (the VM-51 format, reproduced as the request's Appendix B).
- Their 2015–2022 Term and Whole Life Lapse and Surrender Experience Study (2024), the edition this request updates, is the published reference for how this experience is studied.
- The record format itself is the NAIC Valuation Manual's VM-51 (Experience Reporting Formats), which the request adopts for policy-level data.
Independence. This is independent work by Intelligent Actuaries. It is not an SOA or LIMRA publication or dataset, and it is not affiliated with, sponsored by or endorsed by the SOA, the SOA Research Institute, LIMRA or the NAIC. It contains no SOA, LIMRA or contributing-company experience. The data-request document is © 2026 Society of Actuaries Research Institute and LIMRA and is not redistributed here; read it on the SOA website. Any errors are ours.
What is in the repository
data/ the tabular files, one viewer config each (table below)
vm51/ the submission-format file: fixed-width ASCII, Appendix B
raw/ every model call, raw reply and parsed policy (JSON Lines)
metadata/ design manifest, the dated per-market context, the failures log
analysis/ the term-book analysis on three engines, and every figure the study quotes
| Config | File | Rows | One row per |
|---|---|---|---|
vm51_policy_years (default) |
data/vm51_policy_years.csv |
27,692 | policy × observation year: VM-51 Appendix B items 1–32 and 47 (amounts in USD), plus study extensions (local-currency amounts, market, MBTI type, demographics, central exposure, the policyholder's note for the year) |
policies |
data/policies.csv |
10,000 | policy: product, amounts, status in each of 2023, 2024 and 2025, termination timing, notes, voice, repair log |
agents |
data/agents.csv |
10,000 | synthetic policyholder: the design (market, age, sex, MBTI type, locale, community, income, education, employment, family, mortgage, risk tolerance, financial literacy) |
term_book |
data/term_book_2023_2025.csv |
4,254 | term policy: the analysis population for project A (all term policies, with exposure in 2023–25 and final status) |
term_book_inforce |
data/term_book_inforce_2025.csv |
2,698 | term policy in force and inside its level term at 31 December 2025: project B |
| File | What |
|---|---|
vm51/vm51_2023_2025.txt |
The 27,692 records as the request asks for them: fixed-width ASCII, 285 characters per record, Appendix B items 1–47, with the UL/VUL items 33–46 blank |
raw/responses.jsonl |
13,247 lines, one per model call: the raw reply and the parsed policy (the full audit trail). 10,000 succeeded; the other 3,247 are failed attempts that were retried (3,246 Claude Code errors, during which the run paused 919 times for plan rate limits, and one unparseable reply). Nested JSON; read it with pandas.read_json(..., lines=True) |
metadata/manifest.json |
Design, seed, FX table, counts, status tallies |
metadata/iaai-canon-country-context.json |
The 30 dated context entries, three per market (economy and household finances; politics, society and security; life-insurance norms), August 2023 to August 2026. Each agent saw only its own market's block |
metadata/failures.jsonl |
Agents whose reply could not be parsed after a retry. Empty: all 10,000 answered |
analysis/facts.json |
Every figure quoted in the study's reports, computed from the files above |
analysis/scelo-ide/ |
Projects A and B run in Scelo IDE 0.1.6: results, GLM coefficients, the monthly projection, board packs (PDF), the assistant's narratives, exported workflows (Python, R, C++, prompt), .sce project files and session snapshots |
analysis/scelo-libraries/ |
The same analysis as code with scelo for Python and scelo for R: results, GLM coefficients, side-by-side tables with the IDE, charts and board packs |
Study design
Balanced, seed 20260822:
| Stratum | Levels | Per level |
|---|---|---|
| Market | US, ZA, CD, PH, SG, GB (England), FR, PL, IN, NG | 1,000 |
| Age band (attained age at 31 Dec 2025) | 18–29, 30–39, 40–49, 50–59, 60–69, 70–84 | 1,660–1,670 |
| MBTI type | all 16 | 625 |
| Sex | M, F | 5,000 |
Every market × age band × MBTI cell holds 10 or 11 agents. Within a market the socio-economic attributes (locale, community, income band, education, employment, marital status, children, mortgage, risk tolerance, financial literacy) are drawn from policyholder-population priors. The design is deliberately balanced, not census-weighted, so that every cell has exposure. Re-weight (post-stratify) with the attributes carried on each row before reading anything as a market statistic.
Personality enters as a plain-language money-behaviour profile for each MBTI type. The agent is told to let it colour how they handled the policy, not to override their circumstances.
How the records were made
- Inversion. The request asks insurers for VM-51 records. Here each agent is one policyholder, answering a policyholder-facing questionnaire derived from Appendix B: the policy they hold, its amounts and underwriting, and its status in each of 2023, 2024 and 2025.
- Conditioning. Each agent receives its persona, its own market's dated context block, and income and market anchors.
- Generation. 10,000 calls to
claude-sonnet-5through Claude Code on the Scelo swarm's society tier, run on 22 August 2026. The raw replies are inraw/responses.jsonl. - Validation and repair. Every answer is checked against the product contract, and each of the
79 repairs is logged in
policies.csv→repairs:- the issue date is at or after age 18 and no later than December 2025; statuses are forced to
not_yet_issuedbefore issue andterminated_earlierafter the first termination; - term cannot be surrendered (except return-of-premium term), cannot go reduced paid-up or extended term, and can only expire once its level period has run;
- whole life cannot convert or expire and has no cash value before year 2;
- missing or implausible premiums are estimated and flagged
premium_estimated(11 policies).
- the issue date is at or after age 18 and no later than December 2025; statuses are forced to
- Mortality overlay. Agents decide only voluntary outcomes. Deaths are drawn by the driver from a Gompertz curve, q = 0.00004·e^(0.088·age) (female × 0.65, market factor 0.8–1.9), so the file carries cause-04 terminations and complete exposure. The overlay is imposed and carries no information.
- Expansion. Each history becomes one VM-51 record per observation year, with central exposure.
VM-51 conventions and documented deviations
- Items 1–2 carry a pseudo submitting-company code,
999xx, one per market (there is no NAIC company code). - Item 6 is the US state of issue for US policies and the ISO country code otherwise.
- Item 9 declares age last birthday.
- Amounts are converted to USD at the FX rates pinned in
metadata/manifest.json; the local-currency amounts are kept as extension columns. - Items 29–31 are filled only for level and return-of-premium term plan codes, as the specification requires.
- The UL/VUL items 33–46 are blank.
What came out (this describes the generator, not a market)
| Policies | 10,000 |
| Policy-year records | 27,692 |
| Central exposure (policy-years) | 25,775.5 |
| Lapses | 2,822 |
| Surrenders | 380 |
| Deaths (overlay) | 229 |
| Reduced paid-up | 182 |
| Expiries | 132 |
| Conversions | 1 |
Products: level term 3,727 · whole life non-participating 3,070 · whole life participating 2,676 · decreasing term 517 · annually renewable term 10.
Lapses per exposure-year, by market:
| Market | Exposure | Lapses | Rate | 95 % interval |
|---|---|---|---|---|
| Nigeria (NG) | 2,167.9 | 525 | 0.242 | 0.222–0.264 |
| Democratic Republic of the Congo (CD) | 2,382.7 | 546 | 0.229 | 0.210–0.249 |
| South Africa (ZA) | 2,615.1 | 328 | 0.125 | 0.112–0.140 |
| France (FR) | 2,588.6 | 287 | 0.111 | 0.098–0.125 |
| Philippines (PH) | 2,658.1 | 292 | 0.110 | 0.098–0.123 |
| Poland (PL) | 2,615.4 | 230 | 0.088 | 0.077–0.100 |
| England (GB) | 2,678.6 | 212 | 0.079 | 0.069–0.091 |
| United States (US) | 2,692.3 | 163 | 0.061 | 0.052–0.071 |
| India (IN) | 2,588.2 | 151 | 0.058 | 0.049–0.068 |
| Singapore (SG) | 2,788.6 | 88 | 0.032 | 0.025–0.039 |
| All markets | 25,775.5 | 2,822 | 0.109 |
Two classic persistency shapes emerged without being imposed on the generator. Lapse falls monotonically with attained age, from 0.171 at 18–29 to 0.059 at 70–84. By policy duration it starts at 0.040 in year 1, peaks at about 0.15 in years 4 to 10, and falls to 0.024 after year 20. India combines one of the lowest lapse rates with by far the highest surrender rate (0.072 per exposure-year), which is what a savings-oriented market with cash values looks like.
The analysis: the term book on three engines
The term-life slice (term_book, 4,254 policies) was analysed three separate times: in Scelo IDE
0.1.6, with scelo for Python, and with scelo for R. The results were then reconciled. Every
output is under analysis/.
| Figure | Value | Where it agrees |
|---|---|---|
| Lapse GLM: Poisson, log link, offset log(exposure); country + product + MBTI | AIC 5,238.8 · deviance 2,388.8 · base rate 0.0775 (DRC · ART · ENFJ) | identical on all three engines |
| PV net cash flow, lifelib BasicTerm_ME, full term book (A) | 1,017,152 | IDE and scelo (lifelib 0.14.0) |
| PV net cash flow, lifelib BasicTerm_ME, in-force book (B) | 1,098,674 | IDE and scelo (lifelib 0.14.0) |
PV net cash flow, scelo BasicTerm port, illustrative basis |
980,637 | Python and R |
| Solvency II life SCR, standard-formula shocks on the port, full book | 1,260,819 | Python and R |
| IFRS 17 CSM at initial recognition (RA 5 % of PV claims), full book | 784,998 | Python and R |
The two libraries agree on 74 serialised figures to a maximum relative difference of 6.6 × 10⁻¹⁰. Against DRC, market relativities run from 0.19 (India) to 1.16 (Nigeria, not significant); product is not significant; and the MBTI relativities span 156×. That last spread is a designed property of the synthetic population, not an empirical finding.
Uses
Suitable for:
- validating experience-study ingestion, edit checks and aggregation pipelines end to end against the exact VM-51 shape;
- building and testing tooling and dashboards on a file that needs no clearance to share;
- teaching experience-study methods: exposure, occurrence–exposure rates, Poisson GLMs with an exposure offset, credibility, and IFRS 17 and Solvency II on a model-point file;
- research into language-model-generated synthetic populations and their biases.
Not suitable for:
- setting, validating or benchmarking any valuation, pricing or reserving assumption;
- drawing conclusions about any real market, insurer, product or population;
- drawing any conclusion about personality and insurance behaviour in real people.
Limitations and biases
- Synthetic. Every statistic describes the generator (a language model conditioned on personas and dated context), not a market.
- Designed personality signal. The MBTI relativities span 156×, far wider than in any real book. The signal was designed in.
- Acquiescence. 94.5 % of agents said they had considered lapsing. That is an artefact of asking the question, not a rate.
- Narrative-biased timing. Calendar-year timing within 2023–25 is narrative-biased. Estimate lapse as one force over the window with exposure as an offset, not as three calendar-year hazards.
- Imposed mortality. Deaths come from the Gompertz overlay and carry no information.
- Balanced, not census-weighted. Re-weight by post-stratification before reading anything as a market statistic.
- Model-written text and sensitive attributes. The free-text fields (
why_bought, the yearly notes,voice) were written by the language model and may reproduce stereotypes about markets, communities or religions. Attributes such ascommunity,sexandmbtiare synthetic design variables: do not use them to infer anything about real groups, or as rating factors. - No real people. Every person, policy and amount is synthetic. Any resemblance to a real person is coincidental.
Loading
from datasets import load_dataset
repo = "intelligentactuaries/synthetic-lapse-surrender-study-2023-2025"
records = load_dataset(repo, split="train") # VM-51 policy-years (default config)
policies = load_dataset(repo, "policies", split="train")
import pandas as pd
base = "hf://datasets/intelligentactuaries/synthetic-lapse-surrender-study-2023-2025"
df = pd.read_csv(f"{base}/data/vm51_policy_years.csv")
replies = pd.read_json(f"{base}/raw/responses.jsonl", lines=True) # the raw model replies
With scelo (pip install "scelo[stats]"),
reproduces the published lapse GLM:
import scelo as sc
from huggingface_hub import hf_hub_download
path = hf_hub_download("intelligentactuaries/synthetic-lapse-surrender-study-2023-2025",
"data/term_book_2023_2025.csv", repo_type="dataset")
book = sc.load(path)
book["lapsed"] = (book.final_status == "lapsed").astype(int)
glm = sc.glm(book, "lapsed ~ C(country) + C(product) + C(mbti)", "poisson",
offset="exposure", base="first")
glm.relativities() # AIC 5,238.8 · base rate 0.0775
Citation
@misc{denewade2026syntheticlapse,
author = {Denewade, Ali},
title = {Synthetic Term and Whole Life Lapse and Surrender Study, 2023--2025:
10,000 synthetic policyholders in the VM-51 layout},
year = {2026},
publisher = {Hugging Face},
howpublished = {\url{https://huggingface.co/datasets/intelligentactuaries/synthetic-lapse-surrender-study-2023-2025}},
note = {Intelligent Actuaries. Synthetic data, generated in response to the SOA Research
Institute and LIMRA 2023--2025 Term and Whole Life Lapse and Surrender Experience
Study data request. Not SOA or LIMRA data.}
}
Please also cite the request it answers:
@misc{soalimra2026request,
author = {{Society of Actuaries Research Institute} and {LIMRA}},
title = {2023--2025 Term and Whole Life Lapse and Surrender Experience Study Data Request},
year = {2026},
month = jul,
howpublished = {\url{https://www.soa.org/research/opportunities/2026/2023-2025-term-whole-life-lapse-sur-exp-study-data-request/}}
}
Licence
The data is released under CC BY 4.0. The SOA/LIMRA data-request document is not included and remains © 2026 Society of Actuaries Research Institute and LIMRA.
Contact
Intelligent Actuaries · research@intelligentactuaries.com · intelligentactuaries.com
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