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Dec 26

Cross-Domain Product Representation Learning for Rich-Content E-Commerce

The proliferation of short video and live-streaming platforms has revolutionized how consumers engage in online shopping. Instead of browsing product pages, consumers are now turning to rich-content e-commerce, where they can purchase products through dynamic and interactive media like short videos and live streams. This emerging form of online shopping has introduced technical challenges, as products may be presented differently across various media domains. Therefore, a unified product representation is essential for achieving cross-domain product recognition to ensure an optimal user search experience and effective product recommendations. Despite the urgent industrial need for a unified cross-domain product representation, previous studies have predominantly focused only on product pages without taking into account short videos and live streams. To fill the gap in the rich-content e-commerce area, in this paper, we introduce a large-scale cRoss-dOmain Product Ecognition dataset, called ROPE. ROPE covers a wide range of product categories and contains over 180,000 products, corresponding to millions of short videos and live streams. It is the first dataset to cover product pages, short videos, and live streams simultaneously, providing the basis for establishing a unified product representation across different media domains. Furthermore, we propose a Cross-dOmain Product rEpresentation framework, namely COPE, which unifies product representations in different domains through multimodal learning including text and vision. Extensive experiments on downstream tasks demonstrate the effectiveness of COPE in learning a joint feature space for all product domains.

  • 6 authors
·
Aug 10, 2023

IntentionQA: A Benchmark for Evaluating Purchase Intention Comprehension Abilities of Language Models in E-commerce

Enhancing Language Models' (LMs) ability to understand purchase intentions in E-commerce scenarios is crucial for their effective assistance in various downstream tasks. However, previous approaches that distill intentions from LMs often fail to generate meaningful and human-centric intentions applicable in real-world E-commerce contexts. This raises concerns about the true comprehension and utilization of purchase intentions by LMs. In this paper, we present IntentionQA, a double-task multiple-choice question answering benchmark to evaluate LMs' comprehension of purchase intentions in E-commerce. Specifically, LMs are tasked to infer intentions based on purchased products and utilize them to predict additional purchases. IntentionQA consists of 4,360 carefully curated problems across three difficulty levels, constructed using an automated pipeline to ensure scalability on large E-commerce platforms. Human evaluations demonstrate the high quality and low false-negative rate of our benchmark. Extensive experiments across 19 language models show that they still struggle with certain scenarios, such as understanding products and intentions accurately, jointly reasoning with products and intentions, and more, in which they fall far behind human performances. Our code and data are publicly available at https://github.com/HKUST-KnowComp/IntentionQA.

  • 8 authors
·
Jun 14, 2024

COSTARR: Consolidated Open Set Technique with Attenuation for Robust Recognition

Handling novelty remains a key challenge in visual recognition systems. Existing open-set recognition (OSR) methods rely on the familiarity hypothesis, detecting novelty by the absence of familiar features. We propose a novel attenuation hypothesis: small weights learned during training attenuate features and serve a dual role-differentiating known classes while discarding information useful for distinguishing known from unknown classes. To leverage this overlooked information, we present COSTARR, a novel approach that combines both the requirement of familiar features and the lack of unfamiliar ones. We provide a probabilistic interpretation of the COSTARR score, linking it to the likelihood of correct classification and belonging in a known class. To determine the individual contributions of the pre- and post-attenuated features to COSTARR's performance, we conduct ablation studies that show both pre-attenuated deep features and the underutilized post-attenuated Hadamard product features are essential for improving OSR. Also, we evaluate COSTARR in a large-scale setting using ImageNet2012-1K as known data and NINCO, iNaturalist, OpenImage-O, and other datasets as unknowns, across multiple modern pre-trained architectures (ViTs, ConvNeXts, and ResNet). The experiments demonstrate that COSTARR generalizes effectively across various architectures and significantly outperforms prior state-of-the-art methods by incorporating previously discarded attenuation information, advancing open-set recognition capabilities.

  • 4 authors
·
Aug 1

Can GPT-4o mini and Gemini 2.0 Flash Predict Fine-Grained Fashion Product Attributes? A Zero-Shot Analysis

The fashion retail business is centered around the capacity to comprehend products. Product attribution helps in comprehending products depending on the business process. Quality attribution improves the customer experience as they navigate through millions of products offered by a retail website. It leads to well-organized product catalogs. In the end, product attribution directly impacts the 'discovery experience' of the customer. Although large language models (LLMs) have shown remarkable capabilities in understanding multimodal data, their performance on fine-grained fashion attribute recognition remains under-explored. This paper presents a zero-shot evaluation of state-of-the-art LLMs that balance performance with speed and cost efficiency, mainly GPT-4o-mini and Gemini 2.0 Flash. We have used the dataset DeepFashion-MultiModal (https://github.com/yumingj/DeepFashion-MultiModal) to evaluate these models in the attribution tasks of fashion products. Our study evaluates these models across 18 categories of fashion attributes, offering insight into where these models excel. We only use images as the sole input for product information to create a constrained environment. Our analysis shows that Gemini 2.0 Flash demonstrates the strongest overall performance with a macro F1 score of 56.79% across all attributes, while GPT-4o-mini scored a macro F1 score of 43.28%. Through detailed error analysis, our findings provide practical insights for deploying these LLMs in production e-commerce product attribution-related tasks and highlight the need for domain-specific fine-tuning approaches. This work also lays the groundwork for future research in fashion AI and multimodal attribute extraction.

  • 2 authors
·
Jul 14

PUMGPT: A Large Vision-Language Model for Product Understanding

Recent developments of multi-modal large language models have demonstrated its strong ability in solving vision-language tasks. In this paper, we focus on the product understanding task, which plays an essential role in enhancing online shopping experience. Product understanding task includes a variety of sub-tasks, which require models to respond diverse queries based on multi-modal product information. Traditional methods design distinct model architectures for each sub-task. On the contrary, we present PUMGPT, a large vision-language model aims at unifying all product understanding tasks under a singular model structure. To bridge the gap between vision and text representations, we propose Layer-wise Adapters (LA), an approach that provides enhanced alignment with fewer visual tokens and enables parameter-efficient fine-tuning. Moreover, the inherent parameter-efficient fine-tuning ability allows PUMGPT to be readily adapted to new product understanding tasks and emerging products. We design instruction templates to generate diverse product instruction datasets. Simultaneously, we utilize open-domain datasets during training to improve the performance of PUMGPT and its generalization ability. Through extensive evaluations, PUMGPT demonstrates its superior performance across multiple product understanding tasks, including product captioning, category question-answering, attribute extraction, attribute question-answering, and even free-form question-answering about products.

  • 7 authors
·
Aug 18, 2023 1

Unified Vision-Language Representation Modeling for E-Commerce Same-Style Products Retrieval

Same-style products retrieval plays an important role in e-commerce platforms, aiming to identify the same products which may have different text descriptions or images. It can be used for similar products retrieval from different suppliers or duplicate products detection of one supplier. Common methods use the image as the detected object, but they only consider the visual features and overlook the attribute information contained in the textual descriptions, and perform weakly for products in image less important industries like machinery, hardware tools and electronic component, even if an additional text matching module is added. In this paper, we propose a unified vision-language modeling method for e-commerce same-style products retrieval, which is designed to represent one product with its textual descriptions and visual contents. It contains one sampling skill to collect positive pairs from user click log with category and relevance constrained, and a novel contrastive loss unit to model the image, text, and image+text representations into one joint embedding space. It is capable of cross-modal product-to-product retrieval, as well as style transfer and user-interactive search. Offline evaluations on annotated data demonstrate its superior retrieval performance, and online testings show it can attract more clicks and conversions. Moreover, this model has already been deployed online for similar products retrieval in alibaba.com, the largest B2B e-commerce platform in the world.

  • 6 authors
·
Feb 10, 2023

ProMap: Datasets for Product Mapping in E-commerce

The goal of product mapping is to decide, whether two listings from two different e-shops describe the same products. Existing datasets of matching and non-matching pairs of products, however, often suffer from incomplete product information or contain only very distant non-matching products. Therefore, while predictive models trained on these datasets achieve good results on them, in practice, they are unusable as they cannot distinguish very similar but non-matching pairs of products. This paper introduces two new datasets for product mapping: ProMapCz consisting of 1,495 Czech product pairs and ProMapEn consisting of 1,555 English product pairs of matching and non-matching products manually scraped from two pairs of e-shops. The datasets contain both images and textual descriptions of the products, including their specifications, making them one of the most complete datasets for product mapping. Additionally, the non-matching products were selected in two phases, creating two types of non-matches -- close non-matches and medium non-matches. Even the medium non-matches are pairs of products that are much more similar than non-matches in other datasets -- for example, they still need to have the same brand and similar name and price. After simple data preprocessing, several machine learning algorithms were trained on these and two the other datasets to demonstrate the complexity and completeness of ProMap datasets. ProMap datasets are presented as a golden standard for further research of product mapping filling the gaps in existing ones.

  • 2 authors
·
Sep 13, 2023

From Unlearning to UNBRANDING: A Benchmark for Trademark-Safe Text-to-Image Generation

The rapid progress of text-to-image diffusion models raises significant concerns regarding the unauthorized reproduction of trademarked content. While prior work targets general concepts (e.g., styles, celebrities), it fails to address specific brand identifiers. Crucially, we note that brand recognition is multi-dimensional, extending beyond explicit logos to encompass distinctive structural features (e.g., a car's front grille). To tackle this, we introduce unbranding, a novel task for the fine-grained removal of both trademarks and subtle structural brand features, while preserving semantic coherence. To facilitate research, we construct a comprehensive benchmark dataset. Recognizing that existing brand detectors are limited to logos and fail to capture abstract trade dress (e.g., the shape of a Coca-Cola bottle), we introduce a novel evaluation metric based on Vision Language Models (VLMs). This VLM-based metric uses a question-answering framework to probe images for both explicit logos and implicit, holistic brand characteristics. Furthermore, we observe that as model fidelity increases, with newer systems (SDXL, FLUX) synthesizing brand identifiers more readily than older models (Stable Diffusion), the urgency of the unbranding challenge is starkly highlighted. Our results, validated by our VLM metric, confirm unbranding is a distinct, practically relevant problem requiring specialized techniques. Project Page: https://gmum.github.io/UNBRANDING/.

  • 5 authors
·
Dec 15

Long-Term Ad Memorability: Understanding and Generating Memorable Ads

Marketers spend billions of dollars on advertisements, but to what end? At purchase time, if customers cannot recognize the brand for which they saw an ad, the money spent on the ad is essentially wasted. Despite its importance in marketing, until now, there has been no study on the memorability of ads in the ML literature. All previous memorability studies have been conducted on short-term recall on specific content types like object and action videos. On the other hand, the advertising industry only cares about long-term memorability, and ads are almost always highly multimodal. Therefore, we release the first memorability dataset, LAMDBA, consisting of 1749 participants and 2205 ads covering 276 brands. Running statistical tests over different participant subpopulations and ad types, we find many interesting insights into what makes an ad memorable, e.g., fast-moving ads are more memorable than those with slower scenes; people who use ad-blockers remember a lower number of ads than those who don't. Next, we present a novel model, Henry, to predict the memorability of a content which achieves state-of-the-art performance across all prominent literature memorability datasets. Henry shows strong generalization performance with better results in 0-shot on unseen datasets. Finally, with the intent of memorable ad generation, we present a scalable method to build a high-quality memorable ad generation model by leveraging automatically annotated data. Our approach, SEED (Self rEwarding mEmorability Modeling), starts with a language model trained on LAMBDA as seed data and progressively trains the LLM to generate more memorable ads. We show that the generated advertisements have 44\% higher memorability scores than the original ads. Further, we release a large-scale ad dataset, UltraLAMBDA, consisting of 5 million ads with their automatically-assigned memorability scores.

  • 8 authors
·
Sep 1, 2023 1

Automated Material Properties Extraction For Enhanced Beauty Product Discovery and Makeup Virtual Try-on

The multitude of makeup products available can make it challenging to find the ideal match for desired attributes. An intelligent approach for product discovery is required to enhance the makeup shopping experience to make it more convenient and satisfying. However, enabling accurate and efficient product discovery requires extracting detailed attributes like color and finish type. Our work introduces an automated pipeline that utilizes multiple customized machine learning models to extract essential material attributes from makeup product images. Our pipeline is versatile and capable of handling various makeup products. To showcase the efficacy of our pipeline, we conduct extensive experiments on eyeshadow products (both single and multi-shade ones), a challenging makeup product known for its diverse range of shapes, colors, and finish types. Furthermore, we demonstrate the applicability of our approach by successfully extending it to other makeup categories like lipstick and foundation, showcasing its adaptability and effectiveness across different beauty products. Additionally, we conduct ablation experiments to demonstrate the superiority of our machine learning pipeline over human labeling methods in terms of reliability. Our proposed method showcases its effectiveness in cross-category product discovery, specifically in recommending makeup products that perfectly match a specified outfit. Lastly, we also demonstrate the application of these material attributes in enabling virtual-try-on experiences which makes makeup shopping experience significantly more engaging.

  • 4 authors
·
Dec 1, 2023

Collaborative Metric Learning Recommendation System: Application to Theatrical Movie Releases

Product recommendation systems are important for major movie studios during the movie greenlight process and as part of machine learning personalization pipelines. Collaborative Filtering (CF) models have proved to be effective at powering recommender systems for online streaming services with explicit customer feedback data. CF models do not perform well in scenarios in which feedback data is not available, in cold start situations like new product launches, and situations with markedly different customer tiers (e.g., high frequency customers vs. casual customers). Generative natural language models that create useful theme-based representations of an underlying corpus of documents can be used to represent new product descriptions, like new movie plots. When combined with CF, they have shown to increase the performance in cold start situations. Outside of those cases though in which explicit customer feedback is available, recommender engines must rely on binary purchase data, which materially degrades performance. Fortunately, purchase data can be combined with product descriptions to generate meaningful representations of products and customer trajectories in a convenient product space in which proximity represents similarity. Learning to measure the distance between points in this space can be accomplished with a deep neural network that trains on customer histories and on dense vectorizations of product descriptions. We developed a system based on Collaborative (Deep) Metric Learning (CML) to predict the purchase probabilities of new theatrical releases. We trained and evaluated the model using a large dataset of customer histories, and tested the model for a set of movies that were released outside of the training window. Initial experiments show gains relative to models that do not train on collaborative preferences.

  • 4 authors
·
Feb 28, 2018

Leveraging Large Language Models for Enhanced Product Descriptions in eCommerce

In the dynamic field of eCommerce, the quality and comprehensiveness of product descriptions are pivotal for enhancing search visibility and customer engagement. Effective product descriptions can address the 'cold start' problem, align with market trends, and ultimately lead to increased click-through rates. Traditional methods for crafting these descriptions often involve significant human effort and may lack both consistency and scalability. This paper introduces a novel methodology for automating product description generation using the LLAMA 2.0 7B language model. We train the model on a dataset of authentic product descriptions from Walmart, one of the largest eCommerce platforms. The model is then fine-tuned for domain-specific language features and eCommerce nuances to enhance its utility in sales and user engagement. We employ multiple evaluation metrics, including NDCG, customer click-through rates, and human assessments, to validate the effectiveness of our approach. Our findings reveal that the system is not only scalable but also significantly reduces the human workload involved in creating product descriptions. This study underscores the considerable potential of large language models like LLAMA 2.0 7B in automating and optimizing various facets of eCommerce platforms, offering significant business impact, including improved search functionality and increased sales.

  • 5 authors
·
Oct 23, 2023

LLMs as Sparse Retrievers:A Framework for First-Stage Product Search

Product search is a crucial component of modern e-commerce platforms, with billions of user queries every day. In product search systems, first-stage retrieval should achieve high recall while ensuring efficient online deployment. Sparse retrieval is particularly attractive in this context due to its interpretability and storage efficiency. However, sparse retrieval methods suffer from severe vocabulary mismatch issues, leading to suboptimal performance in product search scenarios. With their potential for semantic analysis, large language models (LLMs) offer a promising avenue for mitigating vocabulary mismatch issues and thereby improving retrieval quality. Directly applying LLMs to sparse retrieval in product search exposes two key challenges:(1)Queries and product titles are typically short and highly susceptible to LLM-induced hallucinations, such as generating irrelevant expansion terms or underweighting critical literal terms like brand names and model numbers;(2)The large vocabulary space of LLMs leads to difficulty in initializing training effectively, making it challenging to learn meaningful sparse representations in such ultra-high-dimensional spaces.To address these challenges, we propose PROSPER, a framework for PROduct search leveraging LLMs as SParsE Retrievers. PROSPER incorporates: (1)A literal residual network that alleviates hallucination in lexical expansion by reinforcing underweighted literal terms through a residual compensation mechanism; and (2)A lexical focusing window that facilitates effective training initialization via a coarse-to-fine sparsification strategy.Extensive offline and online experiments show that PROSPER significantly outperforms sparse baselines and achieves recall performance comparable to advanced dense retrievers, while also achieving revenue increments online.

  • 9 authors
·
Oct 21

Incorporating Customer Reviews in Size and Fit Recommendation systems for Fashion E-Commerce

With the huge growth in e-commerce domain, product recommendations have become an increasing field of interest amongst e-commerce companies. One of the more difficult tasks in product recommendations is size and fit predictions. There are a lot of size related returns and refunds in e-fashion domain which causes inconvenience to the customers as well as costs the company. Thus having a good size and fit recommendation system, which can predict the correct sizes for the customers will not only reduce size related returns and refunds but also improve customer experience. Early works in this field used traditional machine learning approaches to estimate customer and product sizes from purchase history. These methods suffered from cold start problem due to huge sparsity in the customer-product data. More recently, people have used deep learning to address this problem by embedding customer and product features. But none of them incorporates valuable customer feedback present on product pages along with the customer and product features. We propose a novel approach which can use information from customer reviews along with customer and product features for size and fit predictions. We demonstrate the effectiveness of our approach compared to using just product and customer features on 4 datasets. Our method shows an improvement of 1.37% - 4.31% in F1 (macro) score over the baseline across the 4 different datasets.

  • 3 authors
·
Aug 11, 2022

Relevance Filtering for Embedding-based Retrieval

In embedding-based retrieval, Approximate Nearest Neighbor (ANN) search enables efficient retrieval of similar items from large-scale datasets. While maximizing recall of relevant items is usually the goal of retrieval systems, a low precision may lead to a poor search experience. Unlike lexical retrieval, which inherently limits the size of the retrieved set through keyword matching, dense retrieval via ANN search has no natural cutoff. Moreover, the cosine similarity scores of embedding vectors are often optimized via contrastive or ranking losses, which make them difficult to interpret. Consequently, relying on top-K or cosine-similarity cutoff is often insufficient to filter out irrelevant results effectively. This issue is prominent in product search, where the number of relevant products is often small. This paper introduces a novel relevance filtering component (called "Cosine Adapter") for embedding-based retrieval to address this challenge. Our approach maps raw cosine similarity scores to interpretable scores using a query-dependent mapping function. We then apply a global threshold on the mapped scores to filter out irrelevant results. We are able to significantly increase the precision of the retrieved set, at the expense of a small loss of recall. The effectiveness of our approach is demonstrated through experiments on both public MS MARCO dataset and internal Walmart product search data. Furthermore, online A/B testing on the Walmart site validates the practical value of our approach in real-world e-commerce settings.

  • 7 authors
·
Aug 9, 2024

A Multimodal In-Context Tuning Approach for E-Commerce Product Description Generation

In this paper, we propose a new setting for generating product descriptions from images, augmented by marketing keywords. It leverages the combined power of visual and textual information to create descriptions that are more tailored to the unique features of products. For this setting, previous methods utilize visual and textual encoders to encode the image and keywords and employ a language model-based decoder to generate the product description. However, the generated description is often inaccurate and generic since same-category products have similar copy-writings, and optimizing the overall framework on large-scale samples makes models concentrate on common words yet ignore the product features. To alleviate the issue, we present a simple and effective Multimodal In-Context Tuning approach, named ModICT, which introduces a similar product sample as the reference and utilizes the in-context learning capability of language models to produce the description. During training, we keep the visual encoder and language model frozen, focusing on optimizing the modules responsible for creating multimodal in-context references and dynamic prompts. This approach preserves the language generation prowess of large language models (LLMs), facilitating a substantial increase in description diversity. To assess the effectiveness of ModICT across various language model scales and types, we collect data from three distinct product categories within the E-commerce domain. Extensive experiments demonstrate that ModICT significantly improves the accuracy (by up to 3.3% on Rouge-L) and diversity (by up to 9.4% on D-5) of generated results compared to conventional methods. Our findings underscore the potential of ModICT as a valuable tool for enhancing automatic generation of product descriptions in a wide range of applications.

  • 6 authors
·
Feb 21, 2024

Product Attribute Value Extraction using Large Language Models

E-commerce applications such as faceted product search or product comparison are based on structured product descriptions like attribute/value pairs. The vendors on e-commerce platforms do not provide structured product descriptions but describe offers using titles or descriptions. To process such offers, it is necessary to extract attribute/value pairs from textual product attributes. State-of-the-art attribute/value extraction techniques rely on pre-trained language models (PLMs), such as BERT. Two major drawbacks of these models for attribute/value extraction are that (i) the models require significant amounts of task-specific training data and (ii) the fine-tuned models face challenges in generalizing to attribute values not included in the training data. This paper explores the potential of large language models (LLMs) as a training data-efficient and robust alternative to PLM-based attribute/value extraction methods. We consider hosted LLMs, such as GPT-3.5 and GPT-4, as well as open-source LLMs based on Llama2. We evaluate the models in a zero-shot scenario and in a scenario where task-specific training data is available. In the zero-shot scenario, we compare various prompt designs for representing information about the target attributes of the extraction. In the scenario with training data, we investigate (i) the provision of example attribute values, (ii) the selection of in-context demonstrations, and (iii) the fine-tuning of GPT-3.5. Our experiments show that GPT-4 achieves an average F1-score of 85% on the two evaluation datasets while the best PLM-based techniques perform on average 5% worse using the same amount of training data. GPT-4 achieves a 10% higher F1-score than the best open-source LLM. The fine-tuned GPT-3.5 model reaches a similar performance as GPT-4 while being significantly more cost-efficient.

  • 3 authors
·
Oct 19, 2023

Two Is Better Than One: Dual Embeddings for Complementary Product Recommendations

Embedding based product recommendations have gained popularity in recent years due to its ability to easily integrate to large-scale systems and allowing nearest neighbor searches in real-time. The bulk of studies in this area has predominantly been focused on similar item recommendations. Research on complementary item recommendations, on the other hand, still remains considerably under-explored. We define similar items as items that are interchangeable in terms of their utility and complementary items as items that serve different purposes, yet are compatible when used with one another. In this paper, we apply a novel approach to finding complementary items by leveraging dual embedding representations for products. We demonstrate that the notion of relatedness discovered in NLP for skip-gram negative sampling (SGNS) models translates effectively to the concept of complementarity when training item representations using co-purchase data. Since sparsity of purchase data is a major challenge in real-world scenarios, we further augment the model using synthetic samples to extend coverage. This allows the model to provide complementary recommendations for items that do not share co-purchase data by leveraging other abundantly available data modalities such as images, text, clicks etc. We establish the effectiveness of our approach in improving both coverage and quality of recommendations on real world data for a major online retail company. We further show the importance of task specific hyperparameter tuning in training SGNS. Our model is effective yet simple to implement, making it a great candidate for generating complementary item recommendations at any e-commerce website.

  • 4 authors
·
Nov 27, 2022

Multi-Label Zero-Shot Product Attribute-Value Extraction

E-commerce platforms should provide detailed product descriptions (attribute values) for effective product search and recommendation. However, attribute value information is typically not available for new products. To predict unseen attribute values, large quantities of labeled training data are needed to train a traditional supervised learning model. Typically, it is difficult, time-consuming, and costly to manually label large quantities of new product profiles. In this paper, we propose a novel method to efficiently and effectively extract unseen attribute values from new products in the absence of labeled data (zero-shot setting). We propose HyperPAVE, a multi-label zero-shot attribute value extraction model that leverages inductive inference in heterogeneous hypergraphs. In particular, our proposed technique constructs heterogeneous hypergraphs to capture complex higher-order relations (i.e. user behavior information) to learn more accurate feature representations for graph nodes. Furthermore, our proposed HyperPAVE model uses an inductive link prediction mechanism to infer future connections between unseen nodes. This enables HyperPAVE to identify new attribute values without the need for labeled training data. We conduct extensive experiments with ablation studies on different categories of the MAVE dataset. The results demonstrate that our proposed HyperPAVE model significantly outperforms existing classification-based, generation-based large language models for attribute value extraction in the zero-shot setting.

  • 2 authors
·
Feb 13, 2024

One-shot recognition of any material anywhere using contrastive learning with physics-based rendering

Visual recognition of materials and their states is essential for understanding most aspects of the world, from determining whether food is cooked, metal is rusted, or a chemical reaction has occurred. However, current image recognition methods are limited to specific classes and properties and can't handle the vast number of material states in the world. To address this, we present MatSim: the first dataset and benchmark for computer vision-based recognition of similarities and transitions between materials and textures, focusing on identifying any material under any conditions using one or a few examples. The dataset contains synthetic and natural images. The synthetic images were rendered using giant collections of textures, objects, and environments generated by computer graphics artists. We use mixtures and gradual transitions between materials to allow the system to learn cases with smooth transitions between states (like gradually cooked food). We also render images with materials inside transparent containers to support beverage and chemistry lab use cases. We use this dataset to train a siamese net that identifies the same material in different objects, mixtures, and environments. The descriptor generated by this net can be used to identify the states of materials and their subclasses using a single image. We also present the first few-shot material recognition benchmark with images from a wide range of fields, including the state of foods and drinks, types of grounds, and many other use cases. We show that a net trained on the MatSim synthetic dataset outperforms state-of-the-art models like Clip on the benchmark and also achieves good results on other unsupervised material classification tasks.

  • 5 authors
·
Dec 1, 2022

Grounding Descriptions in Images informs Zero-Shot Visual Recognition

Vision-language models (VLMs) like CLIP have been cherished for their ability to perform zero-shot visual recognition on open-vocabulary concepts. This is achieved by selecting the object category whose textual representation bears the highest similarity with the query image. While successful in some domains, this method struggles with identifying fine-grained entities as well as generalizing to unseen concepts that are not captured by the training distribution. Recent works attempt to mitigate these challenges by integrating category descriptions at test time, albeit yielding modest improvements. We attribute these limited gains to a fundamental misalignment between image and description representations, which is rooted in the pretraining structure of CLIP. In this paper, we propose GRAIN, a new pretraining strategy aimed at aligning representations at both fine and coarse levels simultaneously. Our approach learns to jointly ground textual descriptions in image regions along with aligning overarching captions with global image representations. To drive this pre-training, we leverage frozen Multimodal Large Language Models (MLLMs) to derive large-scale synthetic annotations. We demonstrate the enhanced zero-shot performance of our model compared to current state-of-the art methods across 11 diverse image classification datasets. Additionally, we introduce Products-2023, a newly curated, manually labeled dataset featuring novel concepts, and showcase our model's ability to recognize these concepts by benchmarking on it. Significant improvements achieved by our model on other downstream tasks like retrieval further highlight the superior quality of representations learned by our approach. Code available at https://github.com/shaunak27/grain-clip .

  • 7 authors
·
Dec 5, 2024

PAID: A Framework of Product-Centric Advertising Image Design

Creating visually appealing advertising images is often a labor-intensive and time-consuming process. Is it possible to automatically generate such images using only basic product information--specifically, a product foreground image, taglines, and a target size? Existing methods mainly focus on parts of the problem and fail to provide a comprehensive solution. To address this gap, we propose a novel multistage framework called Product-Centric Advertising Image Design (PAID). It consists of four sequential stages to highlight product foregrounds and taglines while achieving overall image aesthetics: prompt generation, layout generation, background image generation, and graphics rendering. Different expert models are designed and trained for the first three stages: First, we use a visual language model (VLM) to generate background prompts that match the products. Next, a VLM-based layout generation model arranges the placement of product foregrounds, graphic elements (taglines and decorative underlays), and various nongraphic elements (objects from the background prompt). Following this, we train an SDXL-based image generation model that can simultaneously accept prompts, layouts, and foreground controls. To support the PAID framework, we create corresponding datasets with over 50,000 labeled images. Extensive experimental results and online A/B tests demonstrate that PAID can produce more visually appealing advertising images.

  • 8 authors
·
Jan 24

Multimodal Deep Learning of Word-of-Mouth Text and Demographics to Predict Customer Rating: Handling Consumer Heterogeneity in Marketing

In the marketing field, understanding consumer heterogeneity, which is the internal or psychological difference among consumers that cannot be captured by behavioral logs, has long been a critical challenge. However, a number of consumers today usually post their evaluation on the specific product on the online platform, which can be the valuable source of such unobservable differences among consumers. Several previous studies have shown the validity of the analysis on text modality, but on the other hand, such analyses may not necessarily demonstrate sufficient predictive accuracy for text alone, as they may not include information readily available from cross-sectional data, such as consumer profile data. In addition, recent advances in machine learning techniques, such as large-scale language models (LLMs) and multimodal learning have made it possible to deal with the various kind of dataset simultaneously, including textual data and the traditional cross-sectional data, and the joint representations can be effectively obtained from multiple modalities. Therefore, this study constructs a product evaluation model that takes into account consumer heterogeneity by multimodal learning of online product reviews and consumer profile information. We also compare multiple models using different modalities or hyper-parameters to demonstrate the robustness of multimodal learning in marketing analysis.

  • 1 authors
·
Jan 22, 2024

What Is Your AI Agent Buying? Evaluation, Implications and Emerging Questions for Agentic E-Commerce

Online marketplaces will be transformed by autonomous AI agents acting on behalf of consumers. Rather than humans browsing and clicking, vision-language-model (VLM) agents can parse webpages, evaluate products, and transact. This raises a fundamental question: what do AI agents buy, and why? We develop ACES, a sandbox environment that pairs a platform-agnostic VLM agent with a fully programmable mock marketplace to study this question. We first conduct basic rationality checks in the context of simple tasks, and then, by randomizing product positions, prices, ratings, reviews, sponsored tags, and platform endorsements, we obtain causal estimates of how frontier VLMs actually shop. Models show strong but heterogeneous position effects: all favor the top row, yet different models prefer different columns, undermining the assumption of a universal "top" rank. They penalize sponsored tags and reward endorsements. Sensitivities to price, ratings, and reviews are directionally human-like but vary sharply in magnitude across models. Motivated by scenarios where sellers use AI agents to optimize product listings, we show that a seller-side agent that makes minor tweaks to product descriptions, targeting AI buyer preferences, can deliver substantial market-share gains if AI-mediated shopping dominates. We also find that modal product choices can differ across models and, in some cases, demand may concentrate on a few select products, raising competition questions. Together, our results illuminate how AI agents may behave in e-commerce settings and surface concrete seller strategy, platform design, and regulatory questions in an AI-mediated ecosystem.

  • 5 authors
·
Aug 4 2

Amazon-M2: A Multilingual Multi-locale Shopping Session Dataset for Recommendation and Text Generation

Modeling customer shopping intentions is a crucial task for e-commerce, as it directly impacts user experience and engagement. Thus, accurately understanding customer preferences is essential for providing personalized recommendations. Session-based recommendation, which utilizes customer session data to predict their next interaction, has become increasingly popular. However, existing session datasets have limitations in terms of item attributes, user diversity, and dataset scale. As a result, they cannot comprehensively capture the spectrum of user behaviors and preferences. To bridge this gap, we present the Amazon Multilingual Multi-locale Shopping Session Dataset, namely Amazon-M2. It is the first multilingual dataset consisting of millions of user sessions from six different locales, where the major languages of products are English, German, Japanese, French, Italian, and Spanish. Remarkably, the dataset can help us enhance personalization and understanding of user preferences, which can benefit various existing tasks as well as enable new tasks. To test the potential of the dataset, we introduce three tasks in this work: (1) next-product recommendation, (2) next-product recommendation with domain shifts, and (3) next-product title generation. With the above tasks, we benchmark a range of algorithms on our proposed dataset, drawing new insights for further research and practice. In addition, based on the proposed dataset and tasks, we hosted a competition in the KDD CUP 2023 and have attracted thousands of users and submissions. The winning solutions and the associated workshop can be accessed at our website https://kddcup23.github.io/.

  • 20 authors
·
Jul 18, 2023

MAVE: A Product Dataset for Multi-source Attribute Value Extraction

Attribute value extraction refers to the task of identifying values of an attribute of interest from product information. Product attribute values are essential in many e-commerce scenarios, such as customer service robots, product ranking, retrieval and recommendations. While in the real world, the attribute values of a product are usually incomplete and vary over time, which greatly hinders the practical applications. In this paper, we introduce MAVE, a new dataset to better facilitate research on product attribute value extraction. MAVE is composed of a curated set of 2.2 million products from Amazon pages, with 3 million attribute-value annotations across 1257 unique categories. MAVE has four main and unique advantages: First, MAVE is the largest product attribute value extraction dataset by the number of attribute-value examples. Second, MAVE includes multi-source representations from the product, which captures the full product information with high attribute coverage. Third, MAVE represents a more diverse set of attributes and values relative to what previous datasets cover. Lastly, MAVE provides a very challenging zero-shot test set, as we empirically illustrate in the experiments. We further propose a novel approach that effectively extracts the attribute value from the multi-source product information. We conduct extensive experiments with several baselines and show that MAVE is an effective dataset for attribute value extraction task. It is also a very challenging task on zero-shot attribute extraction. Data is available at {\it https://github.com/google-research-datasets/MAVE}.

  • 8 authors
·
Dec 16, 2021

MultiADS: Defect-aware Supervision for Multi-type Anomaly Detection and Segmentation in Zero-Shot Learning

Precise optical inspection in industrial applications is crucial for minimizing scrap rates and reducing the associated costs. Besides merely detecting if a product is anomalous or not, it is crucial to know the distinct type of defect, such as a bent, cut, or scratch. The ability to recognize the "exact" defect type enables automated treatments of the anomalies in modern production lines. Current methods are limited to solely detecting whether a product is defective or not without providing any insights on the defect type, nevertheless detecting and identifying multiple defects. We propose MultiADS, a zero-shot learning approach, able to perform Multi-type Anomaly Detection and Segmentation. The architecture of MultiADS comprises CLIP and extra linear layers to align the visual- and textual representation in a joint feature space. To the best of our knowledge, our proposal, is the first approach to perform a multi-type anomaly segmentation task in zero-shot learning. Contrary to the other baselines, our approach i) generates specific anomaly masks for each distinct defect type, ii) learns to distinguish defect types, and iii) simultaneously identifies multiple defect types present in an anomalous product. Additionally, our approach outperforms zero/few-shot learning SoTA methods on image-level and pixel-level anomaly detection and segmentation tasks on five commonly used datasets: MVTec-AD, Visa, MPDD, MAD and Real-IAD.

  • 6 authors
·
Apr 9

OutfitTransformer: Learning Outfit Representations for Fashion Recommendation

Learning an effective outfit-level representation is critical for predicting the compatibility of items in an outfit, and retrieving complementary items for a partial outfit. We present a framework, OutfitTransformer, that uses the proposed task-specific tokens and leverages the self-attention mechanism to learn effective outfit-level representations encoding the compatibility relationships between all items in the entire outfit for addressing both compatibility prediction and complementary item retrieval tasks. For compatibility prediction, we design an outfit token to capture a global outfit representation and train the framework using a classification loss. For complementary item retrieval, we design a target item token that additionally takes the target item specification (in the form of a category or text description) into consideration. We train our framework using a proposed set-wise outfit ranking loss to generate a target item embedding given an outfit, and a target item specification as inputs. The generated target item embedding is then used to retrieve compatible items that match the rest of the outfit. Additionally, we adopt a pre-training approach and a curriculum learning strategy to improve retrieval performance. Since our framework learns at an outfit-level, it allows us to learn a single embedding capturing higher-order relations among multiple items in the outfit more effectively than pairwise methods. Experiments demonstrate that our approach outperforms state-of-the-art methods on compatibility prediction, fill-in-the-blank, and complementary item retrieval tasks. We further validate the quality of our retrieval results with a user study.

  • 7 authors
·
Apr 10, 2022

SLANT: Spurious Logo ANalysis Toolkit

Online content is filled with logos, from ads and social media posts to website branding and product placements. Consequently, these logos are prevalent in the extensive web-scraped datasets used to pretrain Vision-Language Models, which are used for a wide array of tasks (content moderation, object classification). While these models have been shown to learn harmful correlations in various tasks, whether these correlations include logos remains understudied. Understanding this is especially important due to logos often being used by public-facing entities like brands and government agencies. To that end, we develop SLANT: A Spurious Logo ANalysis Toolkit. Our key finding is that some logos indeed lead to spurious incorrect predictions, for example, adding the Adidas logo to a photo of a person causes a model classify the person as greedy. SLANT contains a semi-automatic mechanism for mining such "spurious" logos. The mechanism consists of a comprehensive logo bank, CC12M-LogoBank, and an algorithm that searches the bank for logos that VLMs spuriously correlate with a user-provided downstream recognition target. We uncover various seemingly harmless logos that VL models correlate 1) with negative human adjectives 2) with the concept of `harmlessness'; causing models to misclassify harmful online content as harmless, and 3) with user-provided object concepts; causing lower recognition accuracy on ImageNet zero-shot classification. Furthermore, SLANT's logos can be seen as effective attacks against foundational models; an attacker could place a spurious logo on harmful content, causing the model to misclassify it as harmless. This threat is alarming considering the simplicity of logo attacks, increasing the attack surface of VL models. As a defense, we include in our Toolkit two effective mitigation strategies that seamlessly integrate with zero-shot inference of foundation models.

  • 4 authors
·
Jun 3, 2024

A Cost-Effective LLM-based Approach to Identify Wildlife Trafficking in Online Marketplaces

Wildlife trafficking remains a critical global issue, significantly impacting biodiversity, ecological stability, and public health. Despite efforts to combat this illicit trade, the rise of e-commerce platforms has made it easier to sell wildlife products, putting new pressure on wild populations of endangered and threatened species. The use of these platforms also opens a new opportunity: as criminals sell wildlife products online, they leave digital traces of their activity that can provide insights into trafficking activities as well as how they can be disrupted. The challenge lies in finding these traces. Online marketplaces publish ads for a plethora of products, and identifying ads for wildlife-related products is like finding a needle in a haystack. Learning classifiers can automate ad identification, but creating them requires costly, time-consuming data labeling that hinders support for diverse ads and research questions. This paper addresses a critical challenge in the data science pipeline for wildlife trafficking analytics: generating quality labeled data for classifiers that select relevant data. While large language models (LLMs) can directly label advertisements, doing so at scale is prohibitively expensive. We propose a cost-effective strategy that leverages LLMs to generate pseudo labels for a small sample of the data and uses these labels to create specialized classification models. Our novel method automatically gathers diverse and representative samples to be labeled while minimizing the labeling costs. Our experimental evaluation shows that our classifiers achieve up to 95% F1 score, outperforming LLMs at a lower cost. We present real use cases that demonstrate the effectiveness of our approach in enabling analyses of different aspects of wildlife trafficking.

  • 7 authors
·
Apr 29

Inject Semantic Concepts into Image Tagging for Open-Set Recognition

In this paper, we introduce the Recognize Anything Plus Model~(RAM++), a fundamental image recognition model with strong open-set recognition capabilities, by injecting semantic concepts into image tagging training framework. Previous approaches are either image tagging models constrained by limited semantics, or vision-language models with shallow interaction for suboptimal performance in multi-tag recognition. In contrast, RAM++ integrates image-text alignment and image-tagging within a unified fine-grained interaction framework based on image-tags-text triplets. This design enables RAM++ not only excel in identifying predefined categories, but also significantly augment the recognition ability in open-set categories. Moreover, RAM++ employs large language models~(LLMs) to generate diverse visual tag descriptions, pioneering the integration of LLM's knowledge into image tagging training. This approach empowers RAM++ to integrate visual description concepts for open-set recognition during inference. Evaluations on comprehensive image recognition benchmarks demonstrate RAM++ exceeds existing state-of-the-art (SOTA) fundamental image recognition models on most aspects. Specifically, for predefined common-used tag categories, RAM++ showcases 10.2 mAP and 15.4 mAP enhancements over CLIP on OpenImages and ImageNet. For open-set categories beyond predefined, RAM++ records improvements of 5 mAP and 6.4 mAP over CLIP and RAM respectively on OpenImages. For diverse human-object interaction phrases, RAM++ achieves 7.8 mAP and 4.7 mAP improvements on the HICO benchmark. Code, datasets and pre-trained models are available at https://github.com/xinyu1205/recognize-anything.

  • 9 authors
·
Oct 23, 2023 1

Furnishing Your Room by What You See: An End-to-End Furniture Set Retrieval Framework with Rich Annotated Benchmark Dataset

Understanding interior scenes has attracted enormous interest in computer vision community. However, few works focus on the understanding of furniture within the scenes and a large-scale dataset is also lacked to advance the field. In this paper, we first fill the gap by presenting DeepFurniture, a richly annotated large indoor scene dataset, including 24k indoor images, 170k furniture instances and 20k unique furniture identities. On the dataset, we introduce a new benchmark, named furniture set retrieval. Given an indoor photo as input, the task requires to detect all the furniture instances and search a matched set of furniture identities. To address this challenging task, we propose a feature and context embedding based framework. It contains 3 major contributions: (1) An improved Mask-RCNN model with an additional mask-based classifier is introduced for better utilizing the mask information to relieve the occlusion problems in furniture detection context. (2) A multi-task style Siamese network is proposed to train the feature embedding model for retrieval, which is composed of a classification subnet supervised by self-clustered pseudo attributes and a verification subnet to estimate whether the input pair is matched. (3) In order to model the relationship of the furniture entities in an interior design, a context embedding model is employed to re-rank the retrieval results. Extensive experiments demonstrate the effectiveness of each module and the overall system.

  • 6 authors
·
Nov 21, 2019

Contrastive Multi-View Textual-Visual Encoding: Towards One Hundred Thousand-Scale One-Shot Logo Identification

In this paper, we study the problem of identifying logos of business brands in natural scenes in an open-set one-shot setting. This problem setup is significantly more challenging than traditionally-studied 'closed-set' and 'large-scale training samples per category' logo recognition settings. We propose a novel multi-view textual-visual encoding framework that encodes text appearing in the logos as well as the graphical design of the logos to learn robust contrastive representations. These representations are jointly learned for multiple views of logos over a batch and thereby they generalize well to unseen logos. We evaluate our proposed framework for cropped logo verification, cropped logo identification, and end-to-end logo identification in natural scene tasks; and compare it against state-of-the-art methods. Further, the literature lacks a 'very-large-scale' collection of reference logo images that can facilitate the study of one-hundred thousand-scale logo identification. To fill this gap in the literature, we introduce Wikidata Reference Logo Dataset (WiRLD), containing logos for 100K business brands harvested from Wikidata. Our proposed framework that achieves an area under the ROC curve of 91.3% on the QMUL-OpenLogo dataset for the verification task, outperforms state-of-the-art methods by 9.1% and 2.6% on the one-shot logo identification task on the Toplogos-10 and the FlickrLogos32 datasets, respectively. Further, we show that our method is more stable compared to other baselines even when the number of candidate logos is on a 100K scale.

  • 3 authors
·
Nov 23, 2022

xPQA: Cross-Lingual Product Question Answering across 12 Languages

Product Question Answering (PQA) systems are key in e-commerce applications to provide responses to customers' questions as they shop for products. While existing work on PQA focuses mainly on English, in practice there is need to support multiple customer languages while leveraging product information available in English. To study this practical industrial task, we present xPQA, a large-scale annotated cross-lingual PQA dataset in 12 languages across 9 branches, and report results in (1) candidate ranking, to select the best English candidate containing the information to answer a non-English question; and (2) answer generation, to generate a natural-sounding non-English answer based on the selected English candidate. We evaluate various approaches involving machine translation at runtime or offline, leveraging multilingual pre-trained LMs, and including or excluding xPQA training data. We find that (1) In-domain data is essential as cross-lingual rankers trained on other domains perform poorly on the PQA task; (2) Candidate ranking often prefers runtime-translation approaches while answer generation prefers multilingual approaches; (3) Translating offline to augment multilingual models helps candidate ranking mainly on languages with non-Latin scripts; and helps answer generation mainly on languages with Latin scripts. Still, there remains a significant performance gap between the English and the cross-lingual test sets.

  • 4 authors
·
May 16, 2023

[Re] Don't Judge an Object by Its Context: Learning to Overcome Contextual Bias

Singh et al. (2020) point out the dangers of contextual bias in visual recognition datasets. They propose two methods, CAM-based and feature-split, that better recognize an object or attribute in the absence of its typical context while maintaining competitive within-context accuracy. To verify their performance, we attempted to reproduce all 12 tables in the original paper, including those in the appendix. We also conducted additional experiments to better understand the proposed methods, including increasing the regularization in CAM-based and removing the weighted loss in feature-split. As the original code was not made available, we implemented the entire pipeline from scratch in PyTorch 1.7.0. Our implementation is based on the paper and email exchanges with the authors. We found that both proposed methods in the original paper help mitigate contextual bias, although for some methods, we could not completely replicate the quantitative results in the paper even after completing an extensive hyperparameter search. For example, on COCO-Stuff, DeepFashion, and UnRel, our feature-split model achieved an increase in accuracy on out-of-context images over the standard baseline, whereas on AwA, we saw a drop in performance. For the proposed CAM-based method, we were able to reproduce the original paper's results to within 0.5% mAP. Our implementation can be found at https://github.com/princetonvisualai/ContextualBias.

  • 4 authors
·
Apr 28, 2021

LLaSA: Large Language and E-Commerce Shopping Assistant

The e-commerce platform has evolved rapidly due to its widespread popularity and convenience. Developing an e-commerce shopping assistant for customers is crucial to aiding them in quickly finding desired products and recommending precisely what they need. However, most previous shopping assistants face two main problems: (1) task-specificity, which necessitates the development of different models for various tasks, thereby increasing development costs and limiting effectiveness; and (2) poor generalization, where the trained model performs inadequately on up-to-date products. To resolve these issues, we employ Large Language Models (LLMs) to construct an omnipotent assistant, leveraging their adeptness at handling multiple tasks and their superior generalization capability. Nonetheless, LLMs lack inherent knowledge of e-commerce concepts. To address this, we create an instruction dataset comprising 65,000 samples and diverse tasks, termed as EshopInstruct. Through instruction tuning on our dataset, the assistant, named LLaSA, demonstrates the potential to function as an omnipotent assistant. Additionally, we propose various inference optimization strategies to enhance performance with limited inference resources. In the Amazon KDD Cup 2024 Challenge, our proposed method, LLaSA, achieved an overall ranking of 3rd place on ShopBench, including 57 tasks and approximately 20,000 questions, and we secured top-5 rankings in each track, especially in track4, where we achieved the best performance result among all student teams. Our extensive practices fully demonstrate that LLMs possess the great potential to be competent e-commerce shopping assistants.

  • 7 authors
·
Aug 4, 2024

M2TRec: Metadata-aware Multi-task Transformer for Large-scale and Cold-start free Session-based Recommendations

Session-based recommender systems (SBRSs) have shown superior performance over conventional methods. However, they show limited scalability on large-scale industrial datasets since most models learn one embedding per item. This leads to a large memory requirement (of storing one vector per item) and poor performance on sparse sessions with cold-start or unpopular items. Using one public and one large industrial dataset, we experimentally show that state-of-the-art SBRSs have low performance on sparse sessions with sparse items. We propose M2TRec, a Metadata-aware Multi-task Transformer model for session-based recommendations. Our proposed method learns a transformation function from item metadata to embeddings, and is thus, item-ID free (i.e., does not need to learn one embedding per item). It integrates item metadata to learn shared representations of diverse item attributes. During inference, new or unpopular items will be assigned identical representations for the attributes they share with items previously observed during training, and thus will have similar representations with those items, enabling recommendations of even cold-start and sparse items. Additionally, M2TRec is trained in a multi-task setting to predict the next item in the session along with its primary category and subcategories. Our multi-task strategy makes the model converge faster and significantly improves the overall performance. Experimental results show significant performance gains using our proposed approach on sparse items on the two datasets.

  • 5 authors
·
Sep 23, 2022

EVADE: Multimodal Benchmark for Evasive Content Detection in E-Commerce Applications

E-commerce platforms increasingly rely on Large Language Models (LLMs) and Vision-Language Models (VLMs) to detect illicit or misleading product content. However, these models remain vulnerable to evasive content: inputs (text or images) that superficially comply with platform policies while covertly conveying prohibited claims. Unlike traditional adversarial attacks that induce overt failures, evasive content exploits ambiguity and context, making it far harder to detect. Existing robustness benchmarks provide little guidance for this demanding, real-world challenge. We introduce EVADE, the first expert-curated, Chinese, multimodal benchmark specifically designed to evaluate foundation models on evasive content detection in e-commerce. The dataset contains 2,833 annotated text samples and 13,961 images spanning six demanding product categories, including body shaping, height growth, and health supplements. Two complementary tasks assess distinct capabilities: Single-Violation, which probes fine-grained reasoning under short prompts, and All-in-One, which tests long-context reasoning by merging overlapping policy rules into unified instructions. Notably, the All-in-One setting significantly narrows the performance gap between partial and full-match accuracy, suggesting that clearer rule definitions improve alignment between human and model judgment. We benchmark 26 mainstream LLMs and VLMs and observe substantial performance gaps: even state-of-the-art models frequently misclassify evasive samples. By releasing EVADE and strong baselines, we provide the first rigorous standard for evaluating evasive-content detection, expose fundamental limitations in current multimodal reasoning, and lay the groundwork for safer and more transparent content moderation systems in e-commerce. The dataset is publicly available at https://huggingface.co/datasets/koenshen/EVADE-Bench.

  • 12 authors
·
May 23

VirtualModel: Generating Object-ID-retentive Human-object Interaction Image by Diffusion Model for E-commerce Marketing

Due to the significant advances in large-scale text-to-image generation by diffusion model (DM), controllable human image generation has been attracting much attention recently. Existing works, such as Controlnet [36], T2I-adapter [20] and HumanSD [10] have demonstrated good abilities in generating human images based on pose conditions, they still fail to meet the requirements of real e-commerce scenarios. These include (1) the interaction between the shown product and human should be considered, (2) human parts like face/hand/arm/foot and the interaction between human model and product should be hyper-realistic, and (3) the identity of the product shown in advertising should be exactly consistent with the product itself. To this end, in this paper, we first define a new human image generation task for e-commerce marketing, i.e., Object-ID-retentive Human-object Interaction image Generation (OHG), and then propose a VirtualModel framework to generate human images for product shown, which supports displays of any categories of products and any types of human-object interaction. As shown in Figure 1, VirtualModel not only outperforms other methods in terms of accurate pose control and image quality but also allows for the display of user-specified product objects by maintaining the product-ID consistency and enhancing the plausibility of human-object interaction. Codes and data will be released.

  • 5 authors
·
May 16, 2024

The multi-modal universe of fast-fashion: the Visuelle 2.0 benchmark

We present Visuelle 2.0, the first dataset useful for facing diverse prediction problems that a fast-fashion company has to manage routinely. Furthermore, we demonstrate how the use of computer vision is substantial in this scenario. Visuelle 2.0 contains data for 6 seasons / 5355 clothing products of Nuna Lie, a famous Italian company with hundreds of shops located in different areas within the country. In particular, we focus on a specific prediction problem, namely short-observation new product sale forecasting (SO-fore). SO-fore assumes that the season has started and a set of new products is on the shelves of the different stores. The goal is to forecast the sales for a particular horizon, given a short, available past (few weeks), since no earlier statistics are available. To be successful, SO-fore approaches should capture this short past and exploit other modalities or exogenous data. To these aims, Visuelle 2.0 is equipped with disaggregated data at the item-shop level and multi-modal information for each clothing item, allowing computer vision approaches to come into play. The main message that we deliver is that the use of image data with deep networks boosts performances obtained when using the time series in long-term forecasting scenarios, ameliorating the WAPE and MAE by up to 5.48% and 7% respectively compared to competitive baseline methods. The dataset is available at https://humaticslab.github.io/forecasting/visuelle

  • 5 authors
·
Apr 14, 2022

Feature Responsiveness Scores: Model-Agnostic Explanations for Recourse

Machine learning models routinely automate decisions in applications like lending and hiring. In such settings, consumer protection rules require companies that deploy models to explain predictions to decision subjects. These rules are motivated, in part, by the belief that explanations can promote recourse by revealing information that individuals can use to contest or improve their outcomes. In practice, many companies comply with these rules by providing individuals with a list of the most important features for their prediction, which they identify based on feature importance scores from feature attribution methods such as SHAP or LIME. In this work, we show how these practices can undermine consumers by highlighting features that would not lead to an improved outcome and by explaining predictions that cannot be changed. We propose to address these issues by highlighting features based on their responsiveness score -- i.e., the probability that an individual can attain a target prediction by changing a specific feature. We develop efficient methods to compute responsiveness scores for any model and any dataset. We conduct an extensive empirical study on the responsiveness of explanations in lending. Our results show that standard practices in consumer finance can backfire by presenting consumers with reasons without recourse, and demonstrate how our approach improves consumer protection by highlighting responsive features and identifying fixed predictions.

  • 4 authors
·
Oct 29, 2024

Deep Open-Set Recognition for Silicon Wafer Production Monitoring

The chips contained in any electronic device are manufactured over circular silicon wafers, which are monitored by inspection machines at different production stages. Inspection machines detect and locate any defect within the wafer and return a Wafer Defect Map (WDM), i.e., a list of the coordinates where defects lie, which can be considered a huge, sparse, and binary image. In normal conditions, wafers exhibit a small number of randomly distributed defects, while defects grouped in specific patterns might indicate known or novel categories of failures in the production line. Needless to say, a primary concern of semiconductor industries is to identify these patterns and intervene as soon as possible to restore normal production conditions. Here we address WDM monitoring as an open-set recognition problem to accurately classify WDM in known categories and promptly detect novel patterns. In particular, we propose a comprehensive pipeline for wafer monitoring based on a Submanifold Sparse Convolutional Network, a deep architecture designed to process sparse data at an arbitrary resolution, which is trained on the known classes. To detect novelties, we define an outlier detector based on a Gaussian Mixture Model fitted on the latent representation of the classifier. Our experiments on a real dataset of WDMs show that directly processing full-resolution WDMs by Submanifold Sparse Convolutions yields superior classification performance on known classes than traditional Convolutional Neural Networks, which require a preliminary binning to reduce the size of the binary images representing WDMs. Moreover, our solution outperforms state-of-the-art open-set recognition solutions in detecting novelties.

  • 5 authors
·
Aug 30, 2022

MolParser: End-to-end Visual Recognition of Molecule Structures in the Wild

In recent decades, chemistry publications and patents have increased rapidly. A significant portion of key information is embedded in molecular structure figures, complicating large-scale literature searches and limiting the application of large language models in fields such as biology, chemistry, and pharmaceuticals. The automatic extraction of precise chemical structures is of critical importance. However, the presence of numerous Markush structures in real-world documents, along with variations in molecular image quality, drawing styles, and noise, significantly limits the performance of existing optical chemical structure recognition (OCSR) methods. We present MolParser, a novel end-to-end OCSR method that efficiently and accurately recognizes chemical structures from real-world documents, including difficult Markush structure. We use a extended SMILES encoding rule to annotate our training dataset. Under this rule, we build MolParser-7M, the largest annotated molecular image dataset to our knowledge. While utilizing a large amount of synthetic data, we employed active learning methods to incorporate substantial in-the-wild data, specifically samples cropped from real patents and scientific literature, into the training process. We trained an end-to-end molecular image captioning model, MolParser, using a curriculum learning approach. MolParser significantly outperforms classical and learning-based methods across most scenarios, with potential for broader downstream applications. The dataset is publicly available.

  • 8 authors
·
Nov 17, 2024 1

KnowPhish: Large Language Models Meet Multimodal Knowledge Graphs for Enhancing Reference-Based Phishing Detection

Phishing attacks have inflicted substantial losses on individuals and businesses alike, necessitating the development of robust and efficient automated phishing detection approaches. Reference-based phishing detectors (RBPDs), which compare the logos on a target webpage to a known set of logos, have emerged as the state-of-the-art approach. However, a major limitation of existing RBPDs is that they rely on a manually constructed brand knowledge base, making it infeasible to scale to a large number of brands, which results in false negative errors due to the insufficient brand coverage of the knowledge base. To address this issue, we propose an automated knowledge collection pipeline, using which we collect a large-scale multimodal brand knowledge base, KnowPhish, containing 20k brands with rich information about each brand. KnowPhish can be used to boost the performance of existing RBPDs in a plug-and-play manner. A second limitation of existing RBPDs is that they solely rely on the image modality, ignoring useful textual information present in the webpage HTML. To utilize this textual information, we propose a Large Language Model (LLM)-based approach to extract brand information of webpages from text. Our resulting multimodal phishing detection approach, KnowPhish Detector (KPD), can detect phishing webpages with or without logos. We evaluate KnowPhish and KPD on a manually validated dataset, and a field study under Singapore's local context, showing substantial improvements in effectiveness and efficiency compared to state-of-the-art baselines.

  • 8 authors
·
Mar 4, 2024

Shopping MMLU: A Massive Multi-Task Online Shopping Benchmark for Large Language Models

Online shopping is a complex multi-task, few-shot learning problem with a wide and evolving range of entities, relations, and tasks. However, existing models and benchmarks are commonly tailored to specific tasks, falling short of capturing the full complexity of online shopping. Large Language Models (LLMs), with their multi-task and few-shot learning abilities, have the potential to profoundly transform online shopping by alleviating task-specific engineering efforts and by providing users with interactive conversations. Despite the potential, LLMs face unique challenges in online shopping, such as domain-specific concepts, implicit knowledge, and heterogeneous user behaviors. Motivated by the potential and challenges, we propose Shopping MMLU, a diverse multi-task online shopping benchmark derived from real-world Amazon data. Shopping MMLU consists of 57 tasks covering 4 major shopping skills: concept understanding, knowledge reasoning, user behavior alignment, and multi-linguality, and can thus comprehensively evaluate the abilities of LLMs as general shop assistants. With Shopping MMLU, we benchmark over 20 existing LLMs and uncover valuable insights about practices and prospects of building versatile LLM-based shop assistants. Shopping MMLU can be publicly accessed at https://github.com/KL4805/ShoppingMMLU. In addition, with Shopping MMLU, we host a competition in KDD Cup 2024 with over 500 participating teams. The winning solutions and the associated workshop can be accessed at our website https://amazon-kddcup24.github.io/.

  • 22 authors
·
Oct 28, 2024

Adaptive Pattern Extraction Multi-Task Learning for Multi-Step Conversion Estimations

Multi-task learning (MTL) has been successfully used in many real-world applications, which aims to simultaneously solve multiple tasks with a single model. The general idea of multi-task learning is designing kinds of global parameter sharing mechanism and task-specific feature extractor to improve the performance of all tasks. However, challenge still remains in balancing the trade-off of various tasks since model performance is sensitive to the relationships between them. Less correlated or even conflict tasks will deteriorate the performance by introducing unhelpful or negative information. Therefore, it is important to efficiently exploit and learn fine-grained feature representation corresponding to each task. In this paper, we propose an Adaptive Pattern Extraction Multi-task (APEM) framework, which is adaptive and flexible for large-scale industrial application. APEM is able to fully utilize the feature information by learning the interactions between the input feature fields and extracted corresponding tasks-specific information. We first introduce a DeepAuto Group Transformer module to automatically and efficiently enhance the feature expressivity with a modified set attention mechanism and a Squeeze-and-Excitation operation. Second, explicit Pattern Selector is introduced to further enable selectively feature representation learning by adaptive task-indicator vectors. Empirical evaluations show that APEM outperforms the state-of-the-art MTL methods on public and real-world financial services datasets. More importantly, we explore the online performance of APEM in a real industrial-level recommendation scenario.

  • 6 authors
·
Jan 6, 2023

Conditional Cross Attention Network for Multi-Space Embedding without Entanglement in Only a SINGLE Network

Many studies in vision tasks have aimed to create effective embedding spaces for single-label object prediction within an image. However, in reality, most objects possess multiple specific attributes, such as shape, color, and length, with each attribute composed of various classes. To apply models in real-world scenarios, it is essential to be able to distinguish between the granular components of an object. Conventional approaches to embedding multiple specific attributes into a single network often result in entanglement, where fine-grained features of each attribute cannot be identified separately. To address this problem, we propose a Conditional Cross-Attention Network that induces disentangled multi-space embeddings for various specific attributes with only a single backbone. Firstly, we employ a cross-attention mechanism to fuse and switch the information of conditions (specific attributes), and we demonstrate its effectiveness through a diverse visualization example. Secondly, we leverage the vision transformer for the first time to a fine-grained image retrieval task and present a simple yet effective framework compared to existing methods. Unlike previous studies where performance varied depending on the benchmark dataset, our proposed method achieved consistent state-of-the-art performance on the FashionAI, DARN, DeepFashion, and Zappos50K benchmark datasets.

  • 5 authors
·
Jul 25, 2023

MerRec: A Large-scale Multipurpose Mercari Dataset for Consumer-to-Consumer Recommendation Systems

In the evolving e-commerce field, recommendation systems crucially shape user experience and engagement. The rise of Consumer-to-Consumer (C2C) recommendation systems, noted for their flexibility and ease of access for customer vendors, marks a significant trend. However, the academic focus remains largely on Business-to-Consumer (B2C) models, leaving a gap filled by the limited C2C recommendation datasets that lack in item attributes, user diversity, and scale. The intricacy of C2C recommendation systems is further accentuated by the dual roles users assume as both sellers and buyers, introducing a spectrum of less uniform and varied inputs. Addressing this, we introduce MerRec, the first large-scale dataset specifically for C2C recommendations, sourced from the Mercari e-commerce platform, covering millions of users and products over 6 months in 2023. MerRec not only includes standard features such as user_id, item_id, and session_id, but also unique elements like timestamped action types, product taxonomy, and textual product attributes, offering a comprehensive dataset for research. This dataset, extensively evaluated across six recommendation tasks, establishes a new benchmark for the development of advanced recommendation algorithms in real-world scenarios, bridging the gap between academia and industry and propelling the study of C2C recommendations.

  • 6 authors
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Feb 21, 2024 1

Let's Go Shopping (LGS) -- Web-Scale Image-Text Dataset for Visual Concept Understanding

Vision and vision-language applications of neural networks, such as image classification and captioning, rely on large-scale annotated datasets that require non-trivial data-collecting processes. This time-consuming endeavor hinders the emergence of large-scale datasets, limiting researchers and practitioners to a small number of choices. Therefore, we seek more efficient ways to collect and annotate images. Previous initiatives have gathered captions from HTML alt-texts and crawled social media postings, but these data sources suffer from noise, sparsity, or subjectivity. For this reason, we turn to commercial shopping websites whose data meet three criteria: cleanliness, informativeness, and fluency. We introduce the Let's Go Shopping (LGS) dataset, a large-scale public dataset with 15 million image-caption pairs from publicly available e-commerce websites. When compared with existing general-domain datasets, the LGS images focus on the foreground object and have less complex backgrounds. Our experiments on LGS show that the classifiers trained on existing benchmark datasets do not readily generalize to e-commerce data, while specific self-supervised visual feature extractors can better generalize. Furthermore, LGS's high-quality e-commerce-focused images and bimodal nature make it advantageous for vision-language bi-modal tasks: LGS enables image-captioning models to generate richer captions and helps text-to-image generation models achieve e-commerce style transfer.

  • 13 authors
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Jan 9, 2024 4